Paper Towels Bounty Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Paper Towels Bounty sales on Amazon US totaled 1,861,000 units in July 2026 (▼ 0.5% vs. the prior month), generating an estimated $34,629,630 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.7% of unit volume and 53.2% of revenue, while a typical listing is priced at $21.08. The keyword itself pulled 20,642 Amazon queries over the same period (▼ 2.7% MoM).
Zooming out to the 12-month window ending July 2026, the paper towels bounty Top 50 moved 20,042,700 units and $370,453,087 in cumulative sales — an average of 1,670,225 units and $30,871,091 per month. Monthly throughput topped out at 1,871,000 units in June 2026 and dipped to 1,309,300 in May 2026, leaving the latest reading 19.8% higher than August 2025.
Paper Towels Bounty Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.9M
▼ 0.5% MoM
Monthly Revenue 2026/07
$34.6M
▼ 1.7% MoM
Top 10 Market Share 2026/07
53.7%
Paper Towels Bounty Market Share & Sales Concentration on Amazon US — July 2026
The most-sold paper towels bounty listing on Amazon US in July 2026 is ASIN B000VCFB0G (Brand: Bounty), which sold 100,000 units at $3.19 apiece — equal to 5.4% of every unit tracked in this report.
The Top 10 ASINs account for 1,000,000 units and $18,423,000 in July 2026 — 53.7% of unit volume and 53.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Paper Towels Bounty' on Amazon
July 2026
Is 53.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000VCFB0G
Bounty Paper Napkins, White, 200 Count, Packaging may vary
100K
▲ 0.0%vs. prior month
$283K
latest month
12-month trend
B079VP6DH5
Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
100K
▲ 0.0%vs. prior month
$4.5M
latest month
12-month trend
B07MHJFRBJ
Bounty Quick Size Paper Towels, White, 8 Family Rolls
100K
▲ 0.0%vs. prior month
$2.4M
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B09BWFX1L6
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B09NW92T8Q
Sparkle Pick-A-Size Kitchen Paper Towels, 6 Double Rolls, 660 Sheets | Strong 2 ply paper towels for kitchen cleanup and everyday messes, high absorbency for soaking up spills and wiping surfaces
100K
▲ 0.0%vs. prior month
$749K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Paper Towels Bounty Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bounty is the best-performing paper towels bounty brand in July 2026, moving 500,000 units across 5 ASINs for 50.0% of Top 10 volume. CLEAN SKIN CLUB follows with 100,000 units (10.0%), ahead of Amazon Basics on 100,000 units (10.0%).
With 6 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.95 to $24.21, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bounty
5 ASINs in Top 10
50.0%
Units
500K
Revenue
$12.5M
Avg. price
$24.21
B000VCFB0G
$3.19·★4.8·41.4K revsBounty Paper Napkins, White, 200 Count, Packaging may vary
Units sold100KB079VP6DH5
$43.49·★4.8·235.9K revsBounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
Units sold100KB07MHJFRBJ
$24.42·★4.8·235.9K revsBounty Quick Size Paper Towels, White, 8 Family Rolls
Units sold100KB0DQYP1L95
$29.99·★4.8·235.9K revsBounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
Units sold100KB0DQYPYVB6
$19.96·★4.8·22.6K revsBounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll
Units sold100K
CLEAN SKIN CLUB
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.7·51.8K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Amazon Basics
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$2M
Avg. price
$22.86
B09BWFX1L6
$22.86·★4.1·73.8K revsAmazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
Units sold100K
Trending Paper Towels Bounty Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FN4VKRWW leads positive momentum with ▲ 800.0% MoM growth on 9K units, with B0DQLN5PFY close behind at ▲ 133.3% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FN4VKRWW
Sparkle Pick-A-Size Paper Towels, Spirited Prints, 2 Double Rolls, Strong 2 Ply Towels for Kitchen Cleanup and Everyday Messes
Price
$3.85
Rating
4.6
Reviews
384
Latest month sales
B0DQLN5PFY
Bounty Paper Towels Select-A-Size, White, 6 Triple Rolls = 18 Regular Rolls
Price
$17.78
Rating
4.8
Reviews
83.5K
Latest month sales
B0CZ5THL73
Bounty Essentials Select-A-Size Paper Towels, 6 Double Rolls, White, 108 Sheets Per Roll
Unlock to view ASIN details and product titles
Price
$7.97
Rating
4.6
Reviews
22.6K
Latest month sales
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