Paper Towels 6 Pack Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Paper Towels 6 Pack sales on Amazon US totaled 1,716,000 units in July 2026 (▲ 6.3% vs. the prior month), generating an estimated $29,042,830 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.3% of unit volume and 60.2% of revenue, while a typical listing is priced at $24.55. The keyword itself pulled 31,621 Amazon queries over the same period (▲ 28.7% MoM).
Zooming out to the 12-month window ending July 2026, the paper towels 6 pack Top 50 moved 17,467,550 units and $295,518,274 in cumulative sales — an average of 1,455,629 units and $24,626,523 per month. Monthly throughput topped out at 1,716,000 units in July 2026 and dipped to 1,166,300 in May 2026, leaving the latest reading 25.3% higher than August 2025.
Paper Towels 6 Pack Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.7M
▲ 6.3% MoM
Monthly Revenue 2026/07
$29M
▲ 2.9% MoM
Top 10 Market Share 2026/07
58.3%
Paper Towels 6 Pack Market Share & Sales Concentration on Amazon US — July 2026
The most-sold paper towels 6 pack listing on Amazon US in July 2026 is ASIN B079VP6DH5 (Brand: Bounty), which sold 100,000 units at $43.49 apiece — equal to 5.8% of every unit tracked in this report.
The Top 10 ASINs account for 1,000,000 units and $17,486,000 in July 2026 — 58.3% of unit volume and 60.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Paper Towels 6 Pack' on Amazon
July 2026
Is 58.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B079VP6DH5
Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
100K
▲ 0.0%vs. prior month
$4.5M
latest month
12-month trend
B07MHJFRBJ
Bounty Quick Size Paper Towels, White, 8 Family Rolls
100K
▲ 0.0%vs. prior month
$2.4M
latest month
12-month trend
B09BWFX1L6
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B09NW92T8Q
Sparkle Pick-A-Size Paper Towels, 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
100K
▲ 0.0%vs. prior month
$749K
latest month
12-month trend
B0BB3JGBH5
Quilted Northern Ultra Plush Toilet Paper, 6 Mega Rolls = 24 Regular Rolls, 4X More Absorbent*, 3-Ply Soft Toilet Tissue
100K
▲ 0.0%vs. prior month
$698K
latest month
12-month trend
B0CGW6XZGT
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 2-Pack, 150 Sheets per Roll, 2 Basics Rolls = 6 Regular Rolls, for Everyday Use, Spills and Messes
100K
▲ 25.0%vs. prior month
$444K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Paper Towels 6 Pack Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bounty is the best-performing paper towels 6 pack brand in July 2026, moving 500,000 units across 5 ASINs for 50.0% of Top 10 volume. Amazon Basics follows with 200,000 units (20.0%), ahead of SPARKLE on 100,000 units (10.0%).
With 5 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.92 to $24.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bounty
5 ASINs in Top 10
50.0%
Units
500K
Revenue
$12.9M
Avg. price
$24.97
B079VP6DH5
$43.49·★4.8·235.9K revsBounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
Units sold100KB07MHJFRBJ
$24.42·★4.8·235.8K revsBounty Quick Size Paper Towels, White, 8 Family Rolls
Units sold100KB0DQYP1L95
$29.99·★4.8·235.9K revsBounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
Units sold100KB0DQYPYVB6
$19.96·★4.8·22.4K revsBounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll
Units sold100KB0DQYR6X8R
$6.97·★4.8·22.4K revsBounty Select-A-Size Paper Towels, White, 2 Triple Rolls = 6 Regular Rolls
Units sold100K
Amazon Basics
2 ASINs in Top 10
20.0%
Units
200K
Revenue
$2.4M
Avg. price
$13.81
B09BWFX1L6
$22.86·★4.1·73.6K revsAmazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
Units sold100KB0CGW6XZGT
$4.77·★4.1·73.7K revsAmazon Basics 2-Ply Flex-Sheets Paper Towels, 2-Pack, 150 Sheets per Roll, 2 Basics Rolls = 6 Regular Rolls, for Everyday Use, Spills and Messes
Units sold100K
SPARKLE
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$749K
Avg. price
$7.92
B09NW92T8Q
$7.92·★4.7·54.8K revsSparkle Pick-A-Size Paper Towels, 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
Units sold100K
Trending Paper Towels 6 Pack Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CGW6XZGT booked 100K units at $4.77, with ▲ 25.0% MoM change. On the growth side, B0FN4VKRWW leads positive momentum with ▲ 800.0% MoM growth on 9K units, with B0FQK3SMK2 close behind at ▲ 200.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CGW6XZGT
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 2-Pack, 150 Sheets per Roll, 2 Basics Rolls = 6 Regular Rolls, for Everyday Use, Spills and Messes
Price
$4.77
Rating
4.1
Reviews
73.7K
Latest month sales
B0FN4VKRWW
Sparkle Pick-A-Size Paper Towels, Spirited Prints, 2 Double Rolls, Strong 2 Ply Towels for Kitchen Cleanup and Everyday Messes
Price
$3.84
Rating
4.6
Reviews
349
Latest month sales
B0FQK3SMK2
Quilted Northern Ultra Soft & Strong Toilet Paper, 6 Mega Rolls = 24 Regular Rolls, 4X Stronger*, Premium Soft Toilet Tissue
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.7
Reviews
89.7K
Latest month sales
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