Paper Playes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Paper Playes sales on Amazon US totaled 785,000 units in July 2026 (▼ 4.0% vs. the prior month), generating an estimated $9,937,840 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.4% of unit volume and 69.2% of revenue, while a typical listing is priced at $20.22. The keyword itself pulled 19,910 Amazon queries over the same period (▲ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the paper playes Top 50 moved 8,184,500 units and $101,947,238 in cumulative sales — an average of 682,042 units and $8,495,603 per month. Monthly throughput topped out at 818,000 units in June 2026 and dipped to 516,300 in May 2026, leaving the latest reading 27.8% higher than August 2025.
Paper Playes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
785K
▼ 4.0% MoM
Monthly Revenue 2026/07
$9.9M
▼ 4.6% MoM
Top 10 Market Share 2026/07
76.4%
Paper Playes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold paper playes listing on Amazon US in July 2026 is ASIN B0748J34WZ (Brand: Dixie), which sold 100,000 units at $5.89 apiece — equal to 12.7% of every unit tracked in this report.
The Top 10 ASINs account for 600,000 units and $6,878,900 in July 2026 — 76.4% of unit volume and 69.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Paper Playes' on Amazon
July 2026
Is 76.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0748J34WZ
Dixie Paper Plates 8.5 Inch, 90 Count, Disposable Plates | For parties as dessert plates or snack plates, 2X stronger, small paper plates are soak-proof, cut resistant, microwave-safe
100K
▲ 0.0%vs. prior month
$589K
latest month
12-month trend
B074PY4Y8Y
Dixie Large Paper Plates 10 Inch, 150 Ct Disposable Paper Plate Pack
100K
▲ 11.1%vs. prior month
$1.4M
latest month
12-month trend
B0C2CY22B8
Amazon Basics Amazon Basics Everyday Disposable Paper Plates, 8.62 Inch, Microwave-Safe, Cut Resistant, Soak-Proof, 100 Count, Packaging May Vary
100K
▲ 0.0%vs. prior month
$567K
latest month
12-month trend
B099BWGZBP
Dixie Ultra Large Paper Plates, 10 Inch, Heavy Duty Disposable Plates
60K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0C2CZJ1TK
Amazon Basics Amazon Basics Everyday Paper Plates, 10 Inch, Disposable, 150 Count, Packaging May Vary
60K
▼ 25.0%vs. prior month
$854.4K
latest month
12-month trend
B0C2D1ZH9M
Amazon Basics Everyday Paper Plates, 8.62 Inch, Disposable, 200 Count, Packaging May Vary
60K
▲ 0.0%vs. prior month
$631.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Paper Playes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing paper playes brand in July 2026, moving 290,000 units across 5 ASINs for 48.3% of Top 10 volume. Dixie follows with 210,000 units (35.0%), ahead of Dixie Ultra on 100,000 units (16.7%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.94 to $18.07, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
5 ASINs in Top 10
48.3%
Units
290K
Revenue
$2.9M
Avg. price
$10.26
B0C2CY22B8
$5.97·★4.7·59.2K revsAmazon Basics Amazon Basics Everyday Disposable Paper Plates, 8.62 Inch, Microwave-Safe, Cut Resistant, Soak-Proof, 100 Count, Packaging May Vary
Units sold100KB0C2CZJ1TK
$13.99·★4.7·23K revsAmazon Basics Amazon Basics Everyday Paper Plates, 10 Inch, Disposable, 150 Count, Packaging May Vary
Units sold60KB0C2D1ZH9M
$11.12·★4.7·59.2K revsAmazon Basics Everyday Paper Plates, 8.62 Inch, Disposable, 200 Count, Packaging May Vary
Units sold60KB0C2D2P54Y
$15.85·★4.7·59.2K revsAmazon Basics Everyday Paper Plates, 8.62 Inch, Disposable, 300 Count, Packaging May Vary
Units sold50KB0FPNCNYN7
$4.39·★4.5·1.6K revsAmazon Basics 9" Uncoated White Paper Plates, Microwave Safe, 100 Count
Units sold20K
Dixie
3 ASINs in Top 10
35.0%
Units
210K
Revenue
$2.1M
Avg. price
$8.94
B0748J34WZ
$5.89·★4.8·65.8K revsDixie Paper Plates 8.5 Inch, 90 Count, Disposable Plates | For parties as dessert plates or snack plates, 2X stronger, small paper plates are soak-proof, cut resistant, microwave-safe
Units sold100KB074PY4Y8Y
$14.48·★4.8·65.8K revsDixie Large Paper Plates 10 Inch, 150 Ct Disposable Paper Plate Pack
Units sold100KB074PXT678
$6.46·★4.8·65.8K revsDixie Disposable Large Paper Plates 10 Inch, 54 Count, Heavy Duty | 2X stronger* disposable plates, easy cleanup, soak-proof shield, and cut resistant, microwave-safe, party plates
Units sold10K
Dixie Ultra
2 ASINs in Top 10
16.7%
Units
100K
Revenue
$1.9M
Avg. price
$18.07
B099BWGZBP
$23.08·★4.8·39K revsDixie Ultra Large Paper Plates, 10 Inch, Heavy Duty Disposable Plates
Units sold60KB00B9CTFWW
$13.06·★4.8·39.1K revsDixie Ultra Large Paper Plates 10 Inch Heavy Duty Disposable Plates 100ct
Units sold40K
Trending Paper Playes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B074PXT678 booked 10K units at $6.46, with ▲ 0.0% MoM change. On the growth side, B01IEBF1FU leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B0CFFLGD2H close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B074PXT678
Dixie Disposable Large Paper Plates 10 Inch, 54 Count, Heavy Duty | 2X stronger* disposable plates, easy cleanup, soak-proof shield, and cut resistant, microwave-safe, party plates
Price
$6.46
Rating
4.8
Reviews
65.8K
Latest month sales
B01IEBF1FU
Dixie Ultra Small Paper Plates, Heavy Duty Disposable Plates, 6 7/8", 44 Ct | Disposable dessert plates for easy cleanup at parties, 3X Stronger*, microwave-safe, soak-proof, cut resistant
Price
$4.49
Rating
4.8
Reviews
39K
Latest month sales
B0CFFLGD2H
Ginkgo Paper Plates 10 inch Bulk 300 Count | Thickened Disposable Plates Large Heavy Duty Dinner Paper Plates for Holiday, Party, Picnic and Everyday Use
Unlock to view ASIN details and product titles
Price
$49.99
Rating
4.5
Reviews
1.1K
Latest month sales
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