Paper Plate Holder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Paper Plate Holder sales on Amazon US totaled 125,650 units in July 2026 (▼ 0.4% vs. the prior month), generating an estimated $1,040,566 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 89.9% of unit volume and 74.8% of revenue, while a typical listing is priced at $18.87. The keyword itself pulled 10,923 Amazon queries over the same period (▼ 10.5% MoM).
Zooming out to the 12-month window ending July 2026, the paper plate holder Top 50 moved 1,443,100 units and $11,485,347 in cumulative sales — an average of 120,258 units and $957,112 per month. Monthly throughput topped out at 127,600 units in August 2025 and dipped to 93,100 in May 2026, leaving the latest reading 1.5% lower than August 2025.
Paper Plate Holder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
125.7K
▼ 0.4% MoM
Monthly Revenue 2026/07
$1M
▼ 4.0% MoM
Top 10 Market Share 2026/07
89.9%
Paper Plate Holder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold paper plate holder listing on Amazon US in July 2026 is ASIN B0748J34WZ (Brand: Dixie), which sold 100,000 units at $5.89 apiece — equal to 79.6% of every unit tracked in this report and 33.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 112,900 units and $778,304 in July 2026 — 89.9% of unit volume and 74.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Paper Plate Holder' on Amazon
July 2026
Is 89.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0748J34WZ
Dixie Medium Paper Plates, 8.5 Inch, 90 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
100K
▲ 0.0%vs. prior month
$589K
latest month
12-month trend
B09ZHFSR2W
100 Pack 2lb Paper Food Trays, Heavy-Duty Paper Food Boat Disposable Serving Basket Tray for French Fries Nachos Snack Hot Dog Taco BBQ Popcorn Party Picnic Wedding Party (Brown)
3K
▼ 25.0%vs. prior month
$41.3K
latest month
12-month trend
B0CHJR9S6V
SAMEBUTECO Bamboo Wooden Dish Racks Plate Stand Holder Vertical Drainer Kitchen Cabinet Organizer for Dish, Pots, Lids, Bowls, Cups, and Cutting Boards and Books(2 Packs)
2K
▲ 100.0%vs. prior month
$20K
latest month
12-month trend
B0741XXT8W
Mind Reader Multi-purpose Storage Caddy with Handle, Desktop Organizer, Cutlery Holder, 4 Compartments, Metal Mesh, Black
2K
▲ 0.0%vs. prior month
$27.9K
latest month
12-month trend
B07S3B153K
Amazon Basics Plastic Desk Organizer Magazine Rack and File Holder, Black, 2-Pack
1K
▲ 11.1%vs. prior month
$16.8K
latest month
12-month trend
B0085WUQMM
Invisible English Disc Adhesive Medium Plate Hanger Set (4-3 Inch Hangers)
1K
▲ 0.0%vs. prior month
$19.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Paper Plate Holder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dixie is the best-performing paper plate holder brand in July 2026, moving 100,000 units across 1 ASIN for 88.6% of Top 10 volume. MotBach follows with 3,000 units (2.7%), ahead of SAMEBUTECO on 2,000 units (1.8%).
With 10 brands splitting the Top 10 and 93.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.89 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dixie
1 ASIN in Top 10
88.6%
Units
100K
Revenue
$589K
Avg. price
$5.89
B0748J34WZ
$5.89·★4.8·65.8K revsDixie Medium Paper Plates, 8.5 Inch, 90 Count, 2X Stronger*, Microwave-Safe, Soak-Proof, Cut Resistant, Disposable Plates For Everyday Breakfast, Lunch, & Dinner Meals
Units sold100K
MotBach
1 ASIN in Top 10
2.7%
Units
3K
Revenue
$41.3K
Avg. price
$12.99
B09ZHFSR2W
$12.99·★4.6·1.6K revs100 Pack 2lb Paper Food Trays, Heavy-Duty Paper Food Boat Disposable Serving Basket Tray for French Fries Nachos Snack Hot Dog Taco BBQ Popcorn Party Picnic Wedding Party (Brown)
Units sold3K
SAMEBUTECO
1 ASIN in Top 10
1.8%
Units
2K
Revenue
$20K
Avg. price
$9.98
B0CHJR9S6V
$9.98·★4.4·1.4K revsSAMEBUTECO Bamboo Wooden Dish Racks Plate Stand Holder Vertical Drainer Kitchen Cabinet Organizer for Dish, Pots, Lids, Bowls, Cups, and Cutting Boards and Books(2 Packs)
Units sold2K
Trending Paper Plate Holder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07HJFXHKV booked 1K units at $22.99, with ▲ 25.0% MoM change. On the growth side, B00094I1SA leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0FMRL8PCP close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07HJFXHKV
Bambüsi Kitchen Cabinet Organizer 3-Tier Corner Shelf Storage Rack, Bamboo | Plate Organizer for Cabinet, Holds Plates Bowls Mugs Cups, Corner Cabinet Organizer, Space Saving, Spice Rack, Easy Assembly
Price
$22.99
Rating
4.6
Reviews
9.4K
Latest month sales
B00094I1SA
Camco Pop-A-Plate Plastic Plate Dispenser - Measures 10.2" Diameter x 2.6" Tall - Holds 9" Paper Plates - Ideal for Compact Spaces, RVs and Trailers - Mounts Under Cabinets or Shelves - White (57001)
Price
$16.36
Rating
4.3
Reviews
7.1K
Latest month sales
B0FMRL8PCP
10 Pack 10.5'' Plastic Paper Plate Holders with Snap-in Grooves, 4 Colors Reusable Heavy Duty Paper Plate Holder for Picnic, Party, BBQ
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.5
Reviews
615
Latest month sales
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