Paper Hand Towels For Bathroom Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Paper Hand Towels For Bathroom sales on Amazon US totaled 919,000 units in July 2026 (▼ 1.6% vs. the prior month), generating an estimated $22,976,612 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.7% of unit volume and 75.3% of revenue, while a typical listing is priced at $32.59. The keyword itself pulled 12,909 Amazon queries over the same period (▼ 1.3% MoM).
Zooming out to the 12-month window ending July 2026, the paper hand towels for bathroom Top 50 moved 10,492,950 units and $247,487,295 in cumulative sales — an average of 874,413 units and $20,623,941 per month. Monthly throughput topped out at 934,200 units in November 2025 and dipped to 667,600 in May 2026, leaving the latest reading 11.9% higher than August 2025.
Paper Hand Towels For Bathroom Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
919K
▼ 1.6% MoM
Monthly Revenue 2026/07
$23M
▲ 0.5% MoM
Top 10 Market Share 2026/07
82.7%
Paper Hand Towels For Bathroom Market Share & Sales Concentration on Amazon US — July 2026
The most-sold paper hand towels for bathroom listing on Amazon US in July 2026 is ASIN B079VP6DH5 (Brand: Bounty), which sold 100,000 units at $43.49 apiece — equal to 10.9% of every unit tracked in this report.
The Top 10 ASINs account for 760,000 units and $17,290,600 in July 2026 — 82.7% of unit volume and 75.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Paper Hand Towels For Bathroom' on Amazon
July 2026
Is 82.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B079VP6DH5
Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
100K
▲ 0.0%vs. prior month
$4.5M
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B09BWFX1L6
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B09NW92T8Q
Sparkle Pick-A-Size Paper Towels, 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
100K
▲ 0.0%vs. prior month
$749K
latest month
12-month trend
B0DQYP1L95
Bounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
100K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
B074CR89QG
Presto! Amazon Brand - Presto! Ultra-Strong Premium Paper Towels, 158 Sheet Huge Roll - Flex-a-Size, 12 Rolls (2 Packs of 6), Equivalent to 38 Regular Rolls, White
70K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Paper Hand Towels For Bathroom Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bounty is the best-performing paper hand towels for bathroom brand in July 2026, moving 200,000 units across 2 ASINs for 26.3% of Top 10 volume. SPARKLE follows with 170,000 units (22.4%), ahead of CLEAN SKIN CLUB on 100,000 units (13.2%).
With 8 brands splitting the Top 10 and 61.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.92 to $39.75, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bounty
2 ASINs in Top 10
26.3%
Units
200K
Revenue
$7.6M
Avg. price
$39.75
B079VP6DH5
$43.49·★4.8·235.8K revsBounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
Units sold100KB0DQYP1L95
$36.00·★4.8·235.8K revsBounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
Units sold100K
SPARKLE
2 ASINs in Top 10
22.4%
Units
170K
Revenue
$1.3M
Avg. price
$7.92
B09NW92T8Q
$7.92·★4.7·54.9K revsSparkle Pick-A-Size Paper Towels, 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
Units sold100KB09NW83XJ2
$7.92·★4.6·35.2K revsSparkle Pick-A-Size Paper Towels, Spirited Print Design, 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
Units sold70K
CLEAN SKIN CLUB
1 ASIN in Top 10
13.2%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Trending Paper Hand Towels For Bathroom Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B000JCPU54 leads positive momentum with ▲ 60.0% MoM growth on 8K units, with B0040ZOD04 close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000JCPU54
Genuine Joe Multifold Hand Towels, 9.5" x 9.10", 1-Ply, White, 250/Pack, 16 Count
Price
$30.68
Rating
4.7
Reviews
7.6K
Latest month sales
B0040ZOD04
Scott Professional Multifold Paper Towels, Bulk, 16 x 250 Sheets (01840) | Universal, Standard Tier, Absorbency Pockets, Compressed, Compatible with Universal Folded Towel Dispensers
Price
$41.51
Rating
4.4
Reviews
9.2K
Latest month sales
B07TXRKVS5
Amazon Basics FSC Certified Ultra Plus Universal Multifold Paper Towels, 2400 Count, 16 Pack of 150, White (Previouly AmazonCommercial)
Unlock to view ASIN details and product titles
Price
$37.59
Rating
4.5
Reviews
2.8K
Latest month sales
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