Papel Toalla Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Papel Toalla sales on Amazon US totaled 2,084,000 units in July 2026 (▲ 2.3% vs. the prior month), generating an estimated $36,332,100 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.0% of unit volume and 47.8% of revenue, while a typical listing is priced at $21.29. The keyword itself pulled 16,906 Amazon queries over the same period (▲ 12.9% MoM).
Zooming out to the 12-month window ending July 2026, the papel toalla Top 50 moved 21,726,200 units and $381,065,315 in cumulative sales — an average of 1,810,517 units and $31,755,443 per month. Monthly throughput topped out at 2,084,000 units in July 2026 and dipped to 1,411,300 in May 2026, leaving the latest reading 23.8% higher than August 2025.
Papel Toalla Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
2.1M
▲ 2.3% MoM
Monthly Revenue 2026/07
$36.3M
▼ 0.4% MoM
Top 10 Market Share 2026/07
48.0%
Papel Toalla Market Share & Sales Concentration on Amazon US — July 2026
The most-sold papel toalla listing on Amazon US in July 2026 is ASIN B079VP6DH5 (Brand: Bounty), which sold 100,000 units at $43.49 apiece — equal to 4.8% of every unit tracked in this report.
The Top 10 ASINs account for 1,000,000 units and $17,357,000 in July 2026 — 48.0% of unit volume and 47.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Papel Toalla' on Amazon
July 2026
Is 48.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B079VP6DH5
Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
100K
▲ 0.0%vs. prior month
$4.5M
latest month
12-month trend
B07BGLT25K
Scott Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
100K
▲ 0.0%vs. prior month
$568K
latest month
12-month trend
B07MHJFRBJ
Bounty Quick Size Paper Towels, White, 8 Family Rolls
100K
▲ 0.0%vs. prior month
$2.4M
latest month
12-month trend
B09BWFX1L6
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B09NW92T8Q
SPARKLE Sparkle Pick-A-Size Kitchen Paper Towels, 6 Double Rolls, 660 Sheets | Strong 2 ply paper towels for kitchen cleanup and everyday messes, high absorbency for soaking up spills and wiping surfaces
100K
▲ 0.0%vs. prior month
$749K
latest month
12-month trend
B0BB3JGBH5
Quilted Northern Ultra Plush Toilet Paper, 6 Mega Rolls = 24 Regular Rolls | 3 ply soft toilet tissue for everyday comfort and convenience, 3x thicker for cleanliness and hygiene
100K
▲ 0.0%vs. prior month
$698K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Papel Toalla Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bounty is the best-performing papel toalla brand in July 2026, moving 400,000 units across 4 ASINs for 40.0% of Top 10 volume. Scott follows with 200,000 units (20.0%), ahead of Amazon Basics on 200,000 units (20.0%).
With 5 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.26 to $29.46, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bounty
4 ASINs in Top 10
40.0%
Units
400K
Revenue
$12.2M
Avg. price
$29.46
B079VP6DH5
$43.49·★4.8·235.9K revsBounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
Units sold100KB07MHJFRBJ
$24.42·★4.8·235.9K revsBounty Quick Size Paper Towels, White, 8 Family Rolls
Units sold100KB0DQYP1L95
$29.99·★4.8·235.9K revsBounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
Units sold100KB0DQYPYVB6
$19.96·★4.8·22.7K revsBounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll
Units sold100K
Scott
2 ASINs in Top 10
20.0%
Units
200K
Revenue
$1.3M
Avg. price
$6.26
B07BGLT25K
$5.68·★4.6·131.4K revsScott Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue
Units sold100KB0DF8RSVJK
$6.84·★4.6·46.1K revsScott Paper Towels, Choose-A-Sheet, 6 Double Rolls, 108 Sheets Per Roll
Units sold100K
Amazon Basics
2 ASINs in Top 10
20.0%
Units
200K
Revenue
$2.4M
Avg. price
$13.81
B09BWFX1L6
$22.86·★4.1·73.9K revsAmazon Basics 2-Ply Flex-Sheets Paper Towels, 12 Basics Rolls = 40 Regular Rolls, Everyday Value with 150 Sheets per Roll, Packaging May Vary
Units sold100KB0CGW6XZGT
$4.77·★4.1·73.9K revsAmazon Basics 2-Ply Flex-Sheets Paper Towels, 2-Pack, 150 Sheets per Roll, 2 Basics Rolls = 6 Regular Rolls, for Everyday Use, Spills and Messes
Units sold100K
Trending Papel Toalla Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CGW6XZGT booked 100K units at $4.77, with ▲ 25.0% MoM change. On the growth side, B0FN4VKRWW leads positive momentum with ▲ 800.0% MoM growth on 9K units, with B0FQK3SMK2 close behind at ▲ 200.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CGW6XZGT
Amazon Basics 2-Ply Flex-Sheets Paper Towels, 2-Pack, 150 Sheets per Roll, 2 Basics Rolls = 6 Regular Rolls, for Everyday Use, Spills and Messes
Price
$4.77
Rating
4.1
Reviews
73.9K
Latest month sales
B0FN4VKRWW
Sparkle Pick-A-Size Paper Towels, Spirited Prints, 2 Double Rolls, Strong 2 Ply Towels for Kitchen Cleanup and Everyday Messes
Price
$3.85
Rating
4.6
Reviews
388
Latest month sales
B0FQK3SMK2
Quilted Northern Ultra Soft Toilet Paper, 6 Mega Rolls = 24 Regular Rolls | Ultra soft & strong 2-ply toilet paper with a premium soft feel and 4X stronger toilet tissue for everyday convenience
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.7
Reviews
89.7K
Latest month sales
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