Papatui Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Papatui sales on Amazon US totaled 81,000 units in July 2026 (▼ 14.2% vs. the prior month), generating an estimated $1,526,178 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.5% of unit volume and 86.3% of revenue, while a typical listing is priced at $11.71. The keyword itself pulled 17,083 Amazon queries over the same period (▼ 18.1% MoM).
Zooming out to the 12-month window ending July 2026, the papatui Top 50 moved 951,350 units and $19,258,144 in cumulative sales — an average of 79,279 units and $1,604,845 per month. Monthly throughput topped out at 97,100 units in December 2025 and dipped to 52,300 in May 2026, leaving the latest reading 32.4% higher than August 2025.
Papatui Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
81K
▼ 14.2% MoM
Monthly Revenue 2026/07
$1.5M
▼ 13.8% MoM
Top 10 Market Share 2026/07
76.5%
Papatui Market Share & Sales Concentration on Amazon US — July 2026
The most-sold papatui listing on Amazon US in July 2026 is ASIN B08KHY1PKR (Brand: DUDE Wipes), which sold 20,000 units at $24.56 apiece — equal to 24.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 62,000 units and $1,316,800 in July 2026 — 76.5% of unit volume and 86.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Papatui' on Amazon
July 2026
Is 76.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08KHY1PKR
DUDE Wipes Mint Chill Adult Flushable Wet Wipes, Refreshing, 288 Count | 99% water, extra large flushable butt wipes. Ultra refreshing tea tree oil, vitamin E and aloe. Septic safe. 6 packs of 48.
20K
▲ 0.0%vs. prior month
$491.2K
latest month
12-month trend
B09G2S1KZ2
Salt & Stone Body Wash for Women & Men, Bergamot & Hinoki 15.2 fl oz | Shower Gel, Sulfate-Free, Paraben-Free, Dye-Free, Vegan, Hydrating & Moisturizing with Antioxidants, Vitamin C, Niacinamide
10K
▲ 0.0%vs. prior month
$360K
latest month
12-month trend
B0DNG4SHZQ
Magic Molecule Skin Spray, Hypochlorous Acid Formula, 8oz | Helps heal breakouts, eczema irritation, itch, redness & 50 other skin issues; for face, body & all skin types; scent-free
10K
▼ 50.0%vs. prior month
$199.9K
latest month
12-month trend
B0DX1QDSGF
QOOQ Turmeric Kojic Acid Soap for Dark Spot Remover - Facial Cleansing Bar | Vitamin C, Retinol, Collagen, Vitamin E, Glycerin,Shea Butter & Castile Olive Oil – Soap for Women and Men Gifts(120g x 2)
6K
▲ 20.0%vs. prior month
$54.4K
latest month
12-month trend
B0BDD7D34M
Maskiss 24k Gold Under Eye Patches (25 Pairs), eye mask, Collagen Skin Care Products, Eye Patches for Puffy Eyes, eye masks for dark circles and puffiness
5K
▲ 0.0%vs. prior month
$82.2K
latest month
12-month trend
B08S5JM12L
Cremo Body Wash for Men, Palo Santo, 16 Fl Oz | Rich-lathering mens body wash, Moisturizing shower gel, Deep smoky fragrance, Notes of cardamom and dry papyrus
4K
▼ 20.0%vs. prior month
$39.9K
latest month
12-month trend
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Best Papatui Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DUDE Wipes is the best-performing papatui brand in July 2026, moving 20,000 units across 1 ASIN for 32.3% of Top 10 volume. Salt & Stone follows with 10,000 units (16.1%), ahead of Magic Molecule on 10,000 units (16.1%).
With 10 brands splitting the Top 10 and 64.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.00 to $36.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DUDE Wipes
1 ASIN in Top 10
32.3%
Units
20K
Revenue
$491.2K
Avg. price
$24.56
B08KHY1PKR
$24.56·★4.7·243.1K revsDUDE Wipes Mint Chill Adult Flushable Wet Wipes, Refreshing, 288 Count | 99% water, extra large flushable butt wipes. Ultra refreshing tea tree oil, vitamin E and aloe. Septic safe. 6 packs of 48.
Units sold20K
Salt & Stone
1 ASIN in Top 10
16.1%
Units
10K
Revenue
$360K
Avg. price
$36.00
B09G2S1KZ2
$36.00·★4.3·9.1K revsSalt & Stone Body Wash for Women & Men, Bergamot & Hinoki 15.2 fl oz | Shower Gel, Sulfate-Free, Paraben-Free, Dye-Free, Vegan, Hydrating & Moisturizing with Antioxidants, Vitamin C, Niacinamide
Units sold10K
Magic Molecule
1 ASIN in Top 10
16.1%
Units
10K
Revenue
$199.9K
Avg. price
$15.00
B0DNG4SHZQ
$15.00·★4.6·1.9K revsMagic Molecule Skin Spray, Hypochlorous Acid Formula, 8oz | Helps heal breakouts, eczema irritation, itch, redness & 50 other skin issues; for face, body & all skin types; scent-free
Units sold10K
Trending Papatui Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08FCZ2SX6 booked 1K units at $10.79, with ▲ 0.0% MoM change. On the growth side, B0D2FQVQN5 leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0D37BKGVS close behind at ▲ 350.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08FCZ2SX6
Gentle & Brightening Face Scrub with Sea Salt & Coconut – Exfoliates, Hydrates & Reduces Blemishes – Balancing Facial Cleanser for All Skin Types – 5.1 fl oz
Price
$10.79
Rating
4.4
Reviews
422
Latest month sales
B0D2FQVQN5
PAPATUI by Dwayne Johnson Shampoo + Conditioner 2-in-1 Cedar Sport 18 fl oz | Nourishing 2-in-1 Shampoo & Conditioner for Men, Cleans Hair & Scalp, Sulfate-Free, Made with Coconut & Monoi Oil
Price
$7.97
Rating
4.6
Reviews
170
Latest month sales
B0D37BKGVS
PAPATUI by Dwayne Johnson Refreshing Body Wash Lush Coconut 18 fl oz | Hydrating Body Wash for Men, Made with Coconut Oil, Free of Parabens & Phthalates, Cruelty-Free, Vegan
Unlock to view ASIN details and product titles
Price
$7.97
Rating
4.6
Reviews
280
Latest month sales
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