Pans Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pans sales on Amazon US totaled 188,000 units in July 2026 (▼ 30.9% vs. the prior month), generating an estimated $8,077,040 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.0% of unit volume and 33.1% of revenue, while a typical listing is priced at $47.44. The keyword itself pulled 46,294 Amazon queries over the same period (▼ 6.4% MoM).
Zooming out to the 12-month window ending July 2026, the pans Top 50 moved 2,495,500 units and $114,799,019 in cumulative sales — an average of 207,958 units and $9,566,585 per month. Monthly throughput topped out at 319,400 units in December 2025 and dipped to 107,400 in May 2026, leaving the latest reading 7.9% higher than August 2025.
Pans Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
188K
▼ 30.9% MoM
Monthly Revenue 2026/07
$8.1M
▼ 35.9% MoM
Top 10 Market Share 2026/07
41.0%
Pans Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pans listing on Amazon US in July 2026 is ASIN B0026RHI3M (Brand: GoodCook), which sold 10,000 units at $17.99 apiece — equal to 5.3% of every unit tracked in this report.
The Top 10 ASINs account for 77,000 units and $2,674,790 in July 2026 — 41.0% of unit volume and 33.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pans' on Amazon
July 2026
Is 41.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0026RHI3M
GoodCook Everyday Nonstick Baking Sheet Set, 3 Pack Includes Small (13×9) Medium (15×1) and Large (17×11) Pans Carbon Steel Construction Cookie Sheets Bakeware Set, Gray
10K
▼ 66.7%vs. prior month
$179.9K
latest month
12-month trend
B0732NXYNS
CAROTE Nonstick Frying Pan, 8 Inch Classic Granite Skillet | Kitchen Healthy Non Toxic Stone Cookware,All-Stovetop Compatible, Cool Handle, Easy to Clean, PFOA Free
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B0F2937DQQ
Astercook 21 Pcs Pots and Pans Set Non Stick, Ceramic Cookware Set Detachable Handle, RV Kitchen Cooking Set Removable Handles, Oven Safe, Induction Ready, Stackable, Black, Fathers Day Gift for Men
9K
▼ 10.0%vs. prior month
$539.8K
latest month
12-month trend
B08J8DFPRF
GoodCook 15” x 10.5” Nonstick Carbon Steel Baking Pan & Raised Wire Rack – Pizza Crisper, Crispy Bacon, Multipurpose Cooking Sheet Pan, Cooling Rack, Kitchen Cookware Set, Dishwasher Safe
8K
▼ 20.0%vs. prior month
$117.1K
latest month
12-month trend
B009HBKQR0
Tramontina Professional 12-Inch Non Stick Large Frying Pan | Heavy-Gauge Aluminum Skillet with Reinforced Nonstick Coating, Red Handle, Dishwasher and Oven Safe, Made in Brazil
7K
▼ 30.0%vs. prior month
$195.7K
latest month
12-month trend
B086PHS2V8
SENSARTE Nonstick Frying Pan Skillet, Swiss Granite Coating Omelette Pan, Healthy Stone Cookware Chef's Pan, PFOA Free (9.5 Inch)
7K
▼ 22.2%vs. prior month
$124.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pans Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GoodCook is the best-performing pans brand in July 2026, moving 18,000 units across 2 ASINs for 23.4% of Top 10 volume. CAROTE follows with 10,000 units (13.0%), ahead of Astercook on 9,000 units (11.7%).
Volume is spread across 9 brands, with the top three holding 48.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.45 to $59.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GoodCook
2 ASINs in Top 10
23.4%
Units
18K
Revenue
$297K
Avg. price
$14.45
B0026RHI3M
$17.99·★4.5·17.2K revsGoodCook Everyday Nonstick Baking Sheet Set, 3 Pack Includes Small (13×9) Medium (15×1) and Large (17×11) Pans Carbon Steel Construction Cookie Sheets Bakeware Set, Gray
Units sold10KB08J8DFPRF
$10.92·★4.4·7.8K revsGoodCook 15” x 10.5” Nonstick Carbon Steel Baking Pan & Raised Wire Rack – Pizza Crisper, Crispy Bacon, Multipurpose Cooking Sheet Pan, Cooling Rack, Kitchen Cookware Set, Dishwasher Safe
Units sold8K
CAROTE
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$149.9K
Avg. price
$14.98
B0732NXYNS
$14.98·★4.6·35.6K revsCAROTE Nonstick Frying Pan, 8 Inch Classic Granite Skillet | Kitchen Healthy Non Toxic Stone Cookware,All-Stovetop Compatible, Cool Handle, Easy to Clean, PFOA Free
Units sold10K
Astercook
1 ASIN in Top 10
11.7%
Units
9K
Revenue
$539.8K
Avg. price
$59.99
B0F2937DQQ
$59.99·★4.5·9.1K revsAstercook 21 Pcs Pots and Pans Set Non Stick, Ceramic Cookware Set Detachable Handle, RV Kitchen Cooking Set Removable Handles, Oven Safe, Induction Ready, Stackable, Black, Fathers Day Gift for Men
Units sold9K
Trending Pans Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B073P52PPR booked 6K units at $12.59, with ▲ 20.0% MoM change. On the growth side, B0GH6QFPY7 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B073P52PPR
Amazon Basics Rectangular Nonstick Bread Loaf Pan for Baking Meatloaf with Even Heat Distribution, 9.5 x 5 Inch, Gray, Set of 2
Price
$12.59
Rating
4.8
Reviews
30.2K
Latest month sales
B0049C2S32
Nordic Ware Naturals Half Sheet - USA Made Aluminum Commercial Quality Sheet Pan for Baking or Roasting, Encapsulated Galvanized Steel Rim Prevents Warping, 2-Pack
Price
$33.00
Rating
4.7
Reviews
35.1K
Latest month sales
B0GH6QFPY7
Umite Chef 21Pcs Pots and Pans Set Non Stick, Nonstick Ceramic Cookware Sets Detachable Handle, Non Toxic Healthy Induction Cookware, Kitchen Cooking Set, with Frying Pans Set, Dishwasher/Oven Safe
Unlock to view ASIN details and product titles
Price
$55.99
Rating
4.5
Reviews
605
Latest month sales
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