Pan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pan sales on Amazon US totaled 341,000 units in July 2026 (▼ 17.0% vs. the prior month), generating an estimated $7,059,930 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.0% of unit volume and 24.8% of revenue, while a typical listing is priced at $31.44. The keyword itself pulled 76,827 Amazon queries over the same period (▲ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the pan Top 50 moved 3,804,000 units and $89,425,843 in cumulative sales — an average of 317,000 units and $7,452,154 per month. Monthly throughput topped out at 416,400 units in December 2025 and dipped to 176,900 in May 2026, leaving the latest reading 26.4% higher than August 2025.
Pan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
341K
▼ 17.0% MoM
Monthly Revenue 2026/07
$7.1M
▼ 27.1% MoM
Top 10 Market Share 2026/07
56.0%
Pan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pan listing on Amazon US in July 2026 is ASIN B0049W8JHQ (Brand: Nature's Own), which sold 50,000 units at $2.99 apiece — equal to 14.7% of every unit tracked in this report.
The Top 10 ASINs account for 191,000 units and $1,750,460 in July 2026 — 56.0% of unit volume and 24.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pan' on Amazon
July 2026
Is 56.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0049W8JHQ
Nature's Own Butterbread, Non-GMO Bread, Sandwich Bread, 20 oz Loaf
50K
▲ 0.0%vs. prior month
$161.5K
latest month
12-month trend
B083XVLQT3
Nature's Own Perfectly Crafted Brioche Style Hamburger Buns, Non-GMO Hamburger Buns, 8 Count
50K
▼ 16.7%vs. prior month
$181K
latest month
12-month trend
B00HFEL0M6
Wonder Bread Classic White Sandwich Bread, Sliced White Bread, 20 Oz Loaf
30K
▲ 50.0%vs. prior month
$79.5K
latest month
12-month trend
B0026RHI3M
GoodCook Everyday Nonstick Baking Sheet Set, 3 Pack Includes Small (13×9) Medium (15×1) and Large (17×11) Pans Carbon Steel Construction Cookie Sheets Bakeware Set, Gray
10K
▼ 66.7%vs. prior month
$179.9K
latest month
12-month trend
B003ZWLDCO
Bimbo Soft White Bread, White Bread, 20 oz Bag
10K
▲ 0.0%vs. prior month
$21.4K
latest month
12-month trend
B0732NXYNS
CAROTE Nonstick Frying Pan, 8 Inch Classic Granite Skillet | Kitchen Healthy Non Toxic Stone Cookware,All-Stovetop Compatible, Cool Handle, Easy to Clean, PFOA Free
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature's Own is the best-performing pan brand in July 2026, moving 100,000 units across 2 ASINs for 52.4% of Top 10 volume. WONDER follows with 30,000 units (15.7%), ahead of GoodCook on 18,000 units (9.4%).
With 8 brands splitting the Top 10 and 77.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.47 to $14.45, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature's Own
2 ASINs in Top 10
52.4%
Units
100K
Revenue
$342.5K
Avg. price
$3.24
B0049W8JHQ
$2.99·★4.7·30.8K revsNature's Own Butterbread, Non-GMO Bread, Sandwich Bread, 20 oz Loaf
Units sold50KB083XVLQT3
$3.49·★4.7·9.4K revsNature's Own Perfectly Crafted Brioche Style Hamburger Buns, Non-GMO Hamburger Buns, 8 Count
Units sold50K
WONDER
1 ASIN in Top 10
15.7%
Units
30K
Revenue
$79.5K
Avg. price
$2.47
B00HFEL0M6
$2.47·★4.6·27.9K revsWonder Bread Classic White Sandwich Bread, Sliced White Bread, 20 Oz Loaf
Units sold30K
GoodCook
2 ASINs in Top 10
9.4%
Units
18K
Revenue
$297K
Avg. price
$14.45
B0026RHI3M
$17.99·★4.5·17.2K revsGoodCook Everyday Nonstick Baking Sheet Set, 3 Pack Includes Small (13×9) Medium (15×1) and Large (17×11) Pans Carbon Steel Construction Cookie Sheets Bakeware Set, Gray
Units sold10KB08J8DFPRF
$10.92·★4.4·7.8K revsGoodCook 15” x 10.5” Nonstick Carbon Steel Baking Pan & Raised Wire Rack – Pizza Crisper, Crispy Bacon, Multipurpose Cooking Sheet Pan, Cooling Rack, Kitchen Cookware Set, Dishwasher Safe
Units sold8K
Trending Pan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B086PHS2V8 booked 7K units at $17.99, with ▼ 22.2% MoM change. On the growth side, B00X4WQMAS leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B00HFEL0M6 close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B086PHS2V8
SENSARTE Nonstick Frying Pan Skillet, Swiss Granite Coating Omelette Pan, Healthy Stone Cookware Chef's Pan, PFOA Free (9.5 Inch)
Price
$17.99
Rating
4.4
Reviews
34.8K
Latest month sales
B00X4WQMAS
Utopia Kitchen Cast Iron Skillet 12 Inch Pre-Seasoned PFAS-Free Black | Chef Pan, Even Heat Distribution, Stovetop, Oven, Campfire and Grill Safe, Large Skillet, Indoor Outdoor Use
Price
$24.99
Rating
4.5
Reviews
27.4K
Latest month sales
B00HFEL0M6
Wonder Bread Classic White Sandwich Bread, Sliced White Bread, 20 Oz Loaf
Unlock to view ASIN details and product titles
Price
$2.47
Rating
4.6
Reviews
27.9K
Latest month sales
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