Pads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pads sales on Amazon US totaled 1,105,000 units in July 2026 (▼ 5.2% vs. the prior month), generating an estimated $14,389,690 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.3% of unit volume and 37.5% of revenue, while a typical listing is priced at $16.79. The keyword itself pulled 423,259 Amazon queries over the same period (▲ 20.9% MoM).
Zooming out to the 12-month window ending July 2026, the pads Top 50 moved 11,948,400 units and $158,295,940 in cumulative sales — an average of 995,700 units and $13,191,328 per month. Monthly throughput topped out at 1,166,000 units in June 2026 and dipped to 673,000 in May 2026, leaving the latest reading 8.0% higher than August 2025.
Pads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▼ 5.2% MoM
Monthly Revenue 2026/07
$14.4M
▼ 8.2% MoM
Top 10 Market Share 2026/07
54.3%
Pads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pads listing on Amazon US in July 2026 is ASIN B00KOSP454 (Brand: Curad), which sold 100,000 units at $2.69 apiece — equal to 9.0% of every unit tracked in this report.
The Top 10 ASINs account for 600,000 units and $5,400,000 in July 2026 — 54.3% of unit volume and 37.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pads' on Amazon
July 2026
Is 54.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00KOSP454
CURAD Alcohol Prep Pads, 400 Count, Medium 70% Isopropyl Alcohol Wipes, Individually Wrapped, First Aid Alcohol Swabs for Cuts & Scrapes, Medical Alcohol Pads
100K
▲ 150.0%vs. prior month
$559K
latest month
12-month trend
B07F2MQ9NJ
MED PRIDE Sterile Alcohol Prep Pads, 70% Isopropyl, 2-Ply, 200-Count Pack
100K
▲ 0.0%vs. prior month
$699K
latest month
12-month trend
B09542G9ZN
Amazon Basics Hypoallergenic Cotton Rounds for Makeup Removal and Skincare, 100 Count, 1 Pack
100K
▲ 0.0%vs. prior month
$304K
latest month
12-month trend
B09V7Z4TJG
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B001F0RBT2
Swiffer WetJet Hardwood Floor Cleaner Spray Mop Pad Refill, Bathroom Cleaning Supplies, Hardwood Floor Cleaner, Multi Surface, 24 Count
40K
▼ 20.0%vs. prior month
$597.2K
latest month
12-month trend
B003VD5TMM
Always Panty Liners for Women Thin No Feel Protection Daily Liners, Regular, Unscented, 162 Count
40K
▼ 20.0%vs. prior month
$340K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing pads brand in July 2026, moving 130,000 units across 2 ASINs for 21.7% of Top 10 volume. Curad follows with 100,000 units (16.7%), ahead of MED PRIDE on 100,000 units (16.7%).
Volume is spread across 8 brands, with the top three holding 55.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $2.69 to $7.53, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
2 ASINs in Top 10
21.7%
Units
130K
Revenue
$667.6K
Avg. price
$7.53
B09542G9ZN
$2.96·★4.7·53.2K revsAmazon Basics Hypoallergenic Cotton Rounds for Makeup Removal and Skincare, 100 Count, 1 Pack
Units sold100KB0949CSB9X
$12.09·★4.7·53.2K revsAmazon Basics 100% Cotton Rounds for Makeup Remover and Skincare, All Skin Types, 600 Count, 6 Packs of 100 Count
Units sold30K
Curad
1 ASIN in Top 10
16.7%
Units
100K
Revenue
$559K
Avg. price
$2.69
B00KOSP454
$2.69·★4.8·60.7K revsCURAD Alcohol Prep Pads, 400 Count, Medium 70% Isopropyl Alcohol Wipes, Individually Wrapped, First Aid Alcohol Swabs for Cuts & Scrapes, Medical Alcohol Pads
Units sold100K
MED PRIDE
1 ASIN in Top 10
16.7%
Units
100K
Revenue
$699K
Avg. price
$6.99
B07F2MQ9NJ
$6.99·★4.7·46.1K revsMED PRIDE Sterile Alcohol Prep Pads, 70% Isopropyl, 2-Ply, 200-Count Pack
Units sold100K
Trending Pads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00NJNJ6O6 booked 30K units at $5.97, with ▲ 0.0% MoM change. On the growth side, B00KOSP454 leads positive momentum with ▲ 150.0% MoM growth on 100K units, with B07QTDSYZ9 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00NJNJ6O6
Carefree Panty Liners for Women, Regular, Unscented, 120 ct
Price
$5.97
Rating
4.6
Reviews
33.7K
Latest month sales
B00KOSP454
CURAD Alcohol Prep Pads, 400 Count, Medium 70% Isopropyl Alcohol Wipes, Individually Wrapped, First Aid Alcohol Swabs for Cuts & Scrapes, Medical Alcohol Pads
Price
$2.69
Rating
4.8
Reviews
60.7K
Latest month sales
B07QTDSYZ9
Always Panty Liners for Women Daily Liners, Regular Absorbency, Unscented, 216 Count
Unlock to view ASIN details and product titles
Price
$10.97
Rating
4.6
Reviews
42.3K
Latest month sales
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