Paddle Boards Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Paddle Boards sales on Amazon US totaled 29,150 units in July 2026 (▼ 11.0% vs. the prior month), generating an estimated $5,038,799 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.7% of unit volume and 54.6% of revenue, while a typical listing is priced at $180.14. The keyword itself pulled 15,931 Amazon queries over the same period (▼ 28.5% MoM).
Zooming out to the 12-month window ending July 2026, the paddle boards Top 50 moved 93,200 units and $17,068,313 in cumulative sales — an average of 7,767 units and $1,422,359 per month. Monthly throughput topped out at 32,750 units in June 2026 and dipped to 300 in January 2026, leaving the latest reading 213.4% higher than August 2025.
Paddle Boards Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
29.1K
▼ 11.0% MoM
Monthly Revenue 2026/07
$5M
▼ 22.4% MoM
Top 10 Market Share 2026/07
61.7%
Paddle Boards Market Share & Sales Concentration on Amazon US — July 2026
The most-sold paddle boards listing on Amazon US in July 2026 is ASIN B0DMT133P2 (Brand: niphean), which sold 4,000 units at $169.98 apiece — equal to 13.7% of every unit tracked in this report.
The Top 10 ASINs account for 18,000 units and $2,750,950 in July 2026 — 61.7% of unit volume and 54.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Paddle Boards' on Amazon
July 2026
Is 61.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DMT133P2
Niphean Inflatable Stand Up Paddle Board with SUP Accessories | 10’6’’ SUP, Anti-Slip EVA Deck, 450 lbs Capacity Inflatable Paddle Boards for Adults & Youth of All Skill Levels
4K
▼ 60.0%vs. prior month
$726.4K
latest month
12-month trend
B0DFPGLB9D
FunWater Inflatable Stand Up Paddle Board with Beginners SUP Accessories | 10'6'' SUP,Anti-Slip EVA Deck,Versatile Yoga/Big Fin Inflatable Paddle Boards for Adults & Youth of All Skill Levels
4K
▲ 100.0%vs. prior month
$623.2K
latest month
12-month trend
B0GXVN3W66
Paddle Board Electric Pump, 50 PSI High Pressure SUP Pump with Auto-Off, 12V DC Paddleboard Pump with Inflation & Deflation, 8 Nozzles Air Pump for Paddle Board, Inflatables, Kayaks, Car Tires
3K
▲ 2900.0%vs. prior month
$180K
latest month
12-month trend
B0GZJ1FTFS
Roc Inflatable Stand Up Paddle Board 10' 6" with Premium SUP Paddle Board Accessories, Wide Stable Design, Non-Slip Comfort Deck for Youth & Adults
1K
vs. prior month
$196K
latest month
12-month trend
B08DHX1HYF
FBSPORT 11' Premium Stand Up Paddle Board, Yoga Board with SUP Accessories & Carry Bag | Wide Stance, Surf Control, Non-Slip Deck, Leash, Paddle and Pump for Youth & Adult
1K
▲ 25.0%vs. prior month
$148.5K
latest month
12-month trend
B0GZHQSWN9
Roc Inflatable Stand Up Paddle Board 10' 6" with Premium SUP Paddle Board Accessories, Wide Stable Design, Non-Slip Comfort Deck for Youth & Adults (Celestial)
1K
▲ 66.7%vs. prior month
$183.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Paddle Boards Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
niphean is the best-performing paddle boards brand in July 2026, moving 4,000 units across 1 ASIN for 22.2% of Top 10 volume. FunWater follows with 4,000 units (22.2%), ahead of POTILAE on 3,000 units (16.7%).
With 7 brands splitting the Top 10 and 61.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $49.99 to $169.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
niphean
1 ASIN in Top 10
22.2%
Units
4K
Revenue
$726.4K
Avg. price
$169.98
B0DMT133P2
$169.98·★4.5·3.6K revsNiphean Inflatable Stand Up Paddle Board with SUP Accessories | 10’6’’ SUP, Anti-Slip EVA Deck, 450 lbs Capacity Inflatable Paddle Boards for Adults & Youth of All Skill Levels
Units sold4K
FunWater
1 ASIN in Top 10
22.2%
Units
4K
Revenue
$623.2K
Avg. price
$129.99
B0DFPGLB9D
$129.99·★4.4·5.4K revsFunWater Inflatable Stand Up Paddle Board with Beginners SUP Accessories | 10'6'' SUP,Anti-Slip EVA Deck,Versatile Yoga/Big Fin Inflatable Paddle Boards for Adults & Youth of All Skill Levels
Units sold4K
POTILAE
1 ASIN in Top 10
16.7%
Units
3K
Revenue
$180K
Avg. price
$49.99
B0GXVN3W66
$49.99·★3.8·220 revsPaddle Board Electric Pump, 50 PSI High Pressure SUP Pump with Auto-Off, 12V DC Paddleboard Pump with Inflation & Deflation, 8 Nozzles Air Pump for Paddle Board, Inflatables, Kayaks, Car Tires
Units sold3K
Trending Paddle Boards Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GXVN3W66 booked 3K units at $49.99, with ▲ 2900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GXVN3W66
Paddle Board Electric Pump, 50 PSI High Pressure SUP Pump with Auto-Off, 12V DC Paddleboard Pump with Inflation & Deflation, 8 Nozzles Air Pump for Paddle Board, Inflatables, Kayaks, Car Tires
Price
$49.99
Rating
3.8
Reviews
220
Latest month sales
B0GZJ1FTFS
Roc Inflatable Stand Up Paddle Board 10' 6" with Premium SUP Paddle Board Accessories, Wide Stable Design, Non-Slip Comfort Deck for Youth & Adults
Price
$179.99
Rating
2.5
Reviews
37
Latest month sales
B0GZHQSWN9
Roc Inflatable Stand Up Paddle Board 10' 6" with Premium SUP Paddle Board Accessories, Wide Stable Design, Non-Slip Comfort Deck for Youth & Adults (Celestial)
Unlock to view ASIN details and product titles
Price
$179.99
Rating
2.9
Reviews
59
Latest month sales
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