Padded Underwear For Women Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Padded Underwear For Women sales on Amazon US totaled 13,250 units in July 2026 (▼ 12.8% vs. the prior month), generating an estimated $296,278 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.2% of unit volume and 79.7% of revenue, while a typical listing is priced at $23.90. The keyword itself pulled 12,725 Amazon queries over the same period (▼ 13.3% MoM).
Zooming out to the 12-month window ending July 2026, the padded underwear for women Top 50 moved 133,750 units and $2,818,985 in cumulative sales — an average of 11,146 units and $234,915 per month. Monthly throughput topped out at 15,200 units in June 2026 and dipped to 6,100 in May 2026, leaving the latest reading 55.9% higher than August 2025.
Padded Underwear For Women Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.3K
▼ 12.8% MoM
Monthly Revenue 2026/07
$296.3K
▼ 11.6% MoM
Top 10 Market Share 2026/07
79.2%
Padded Underwear For Women Market Share & Sales Concentration on Amazon US — July 2026
The most-sold padded underwear for women listing on Amazon US in July 2026 is ASIN B0CMF2H5FH (Brand: Hanes), which sold 2,000 units at $21.98 apiece — equal to 15.1% of every unit tracked in this report.
The Top 10 ASINs account for 10,500 units and $236,103 in July 2026 — 79.2% of unit volume and 79.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Padded Underwear For Women' on Amazon
July 2026
Is 79.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CMF2H5FH
Hanes Women's Comfort, Period. Underwear, Bikini Period Underwear, Super Leaks Period Underwear, 3-pack
2K
▲ 0.0%vs. prior month
$40.8K
latest month
12-month trend
B0FS1T1FCX
High Waisted Seamless Underwear Women's Briefs Panties No Show 6Pack XS-3XL
2K
▼ 33.3%vs. prior month
$28K
latest month
12-month trend
B0D8GMXL23
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras
1K
▼ 50.0%vs. prior month
$18.5K
latest month
12-month trend
B08Z8CTDPW
baleaf 4D Padded Bike Shorts Women Cycling Underwear with Pockets
1K
▲ 0.0%vs. prior month
$31.9K
latest month
12-month trend
B0BBZLXRC4
DEANGELMON V Neck Bra Padded Seamless Adjustable Straps Bralettes Everyday Basic Sleeping Bras Multiple Pack
1K
▲ 0.0%vs. prior month
$24K
latest month
12-month trend
B0FFVRRZJM
Adjustable Sports Bras for Women High Support, Padded Racerback Bra
1K
▼ 50.0%vs. prior month
$29.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Padded Underwear For Women Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hanes is the best-performing padded underwear for women brand in July 2026, moving 2,000 units across 1 ASIN for 19.0% of Top 10 volume. ROSYCORAL follows with 2,000 units (19.0%), ahead of baleaf on 1,600 units (15.2%).
Volume is spread across 8 brands, with the top three holding 53.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.74 to $32.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hanes
1 ASIN in Top 10
19.0%
Units
2K
Revenue
$40.8K
Avg. price
$21.98
B0CMF2H5FH
$21.98·★4.1·4.3K revsHanes Women's Comfort, Period. Underwear, Bikini Period Underwear, Super Leaks Period Underwear, 3-pack
Units sold2K
ROSYCORAL
1 ASIN in Top 10
19.0%
Units
2K
Revenue
$28K
Avg. price
$12.74
B0FS1T1FCX
$12.74·★4.2·851 revsHigh Waisted Seamless Underwear Women's Briefs Panties No Show 6Pack XS-3XL
Units sold2K
baleaf
2 ASINs in Top 10
15.2%
Units
1.6K
Revenue
$51K
Avg. price
$32.99
B08Z8CTDPW
$32.99·★4.4·5.1K revsbaleaf 4D Padded Bike Shorts Women Cycling Underwear with Pockets
Units sold1KB08Z8C7BTT
$32.99·★4.4·5.1K revsbaleaf 4D Padded Bike Shorts Women Cycling Underwear with Pockets
Units sold600
Trending Padded Underwear For Women Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07YMH59HD booked 1K units at $24.00. On the growth side, B0CWL23KZ7 leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B0FZTFWNGG close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07YMH59HD
Calvin Klein Women's Modern Cotton Lightly Lined Triangle Wireless Bralette
Price
$24.00
Rating
4.4
Reviews
4.5K
Latest month sales
B0CWL23KZ7
Zimi Collection Butt Lifter Panties Shaperwear for Women Seamless Hip Enahncer Body Shaper Boyshort Padded Underwear
Price
$9.99
Rating
3.6
Reviews
455
Latest month sales
B0FZTFWNGG
LANCS Padded Underwear for Women Seamless Butt Pads Butt Lifting Panties
Unlock to view ASIN details and product titles
Price
$24.99
Rating
3.7
Reviews
92
Latest month sales
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