Owyn Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Owyn Protein Powder sales on Amazon US totaled 483,000 units in July 2026 (▼ 16.3% vs. the prior month), generating an estimated $18,097,080 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.7% of unit volume and 49.3% of revenue, while a typical listing is priced at $40.45. The keyword itself pulled 23,731 Amazon queries over the same period (▲ 3.2% MoM).
Zooming out to the 12-month window ending July 2026, the owyn protein powder Top 50 moved 5,386,500 units and $189,357,495 in cumulative sales — an average of 448,875 units and $15,779,791 per month. Monthly throughput topped out at 577,000 units in June 2026 and dipped to 272,300 in May 2026, leaving the latest reading 4.3% higher than August 2025.
Owyn Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
483K
▼ 16.3% MoM
Monthly Revenue 2026/07
$18.1M
▼ 15.4% MoM
Top 10 Market Share 2026/07
49.7%
Owyn Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold owyn protein powder listing on Amazon US in July 2026 is ASIN B00J074W7Q (Brand: Orgain), which sold 60,000 units at $31.98 apiece — equal to 12.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $8,925,600 in July 2026 — 49.7% of unit volume and 49.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Owyn Protein Powder' on Amazon
July 2026
Is 49.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B002DYIZH6
Optimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 2 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
20K
▼ 33.3%vs. prior month
$913.2K
latest month
12-month trend
B06Y5ZG66K
Premier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
20K
▲ 100.0%vs. prior month
$570.6K
latest month
12-month trend
B07PXNNFGT
Orgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
20K
▼ 33.3%vs. prior month
$678.8K
latest month
12-month trend
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Best Owyn Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Orgain is the best-performing owyn protein powder brand in July 2026, moving 120,000 units across 3 ASINs for 50.0% of Top 10 volume. Optimum Nutrition follows with 60,000 units (25.0%), ahead of Premier Protein on 20,000 units (8.3%).
With 6 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.97 to $49.77, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Orgain
3 ASINs in Top 10
50.0%
Units
120K
Revenue
$3.6M
Avg. price
$32.70
B00J074W7Q
$31.98·★4.5·62.2K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60KB00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb
Units sold40KB07PXNNFGT
$34.15·★4.6·36.6K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold20K
Optimum Nutrition
3 ASINs in Top 10
25.0%
Units
60K
Revenue
$2.7M
Avg. price
$49.77
B000GISTZ4
$49.75·★4.7·48.7K revsOptimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Units sold30KB002DYIZH6
$54.25·★4.6·100K revsOptimum Nutrition Gold Standard Whey Protein, Double Rich Chocolate, 2 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
Units sold20KB002DYIZHG
$45.32·★4.7·29.9K revsOptimum Nutrition Gold Standard Whey Protein, Extreme Milk Chocolate, 2 LB | 24g of 100% Whey Protein Powder Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support
Units sold10K
Premier Protein
1 ASIN in Top 10
8.3%
Units
20K
Revenue
$570.6K
Avg. price
$29.97
B06Y5ZG66K
$29.97·★4.6·28.5K revsPremier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
Units sold20K
Trending Owyn Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00XIKPUK4 booked 10K units at $62.99, with ▲ 0.0% MoM change. On the growth side, B06Y5ZG66K leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B099HZG89P close behind at ▲ 75.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00XIKPUK4
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient, Unflavored Whey Protein, NSF Certified, Undenatured, Gluten Free, Soy Free, No GMOs, No Preservatives
Price
$62.99
Rating
4.3
Reviews
10.7K
Latest month sales
B06Y5ZG66K
Premier Protein 30g High Protein Powder, 100% Whey, Chocolate, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.44 lb
Price
$29.97
Rating
4.6
Reviews
28.5K
Latest month sales
B099HZG89P
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Fruity Pebbles | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
Unlock to view ASIN details and product titles
Price
$35.14
Rating
4.6
Reviews
20.7K
Latest month sales
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