Owl Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Owl sales on Amazon US totaled 24,750 units in July 2026 (▼ 39.0% vs. the prior month), generating an estimated $1,556,328 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.2% of unit volume and 24.2% of revenue, while a typical listing is priced at $86.67. The keyword itself pulled 15,145 Amazon queries over the same period (▼ 10.8% MoM).
Zooming out to the 12-month window ending July 2026, the owl Top 50 moved 308,450 units and $20,924,791 in cumulative sales — an average of 25,704 units and $1,743,733 per month. Monthly throughput topped out at 40,600 units in June 2026 and dipped to 14,250 in January 2026, leaving the latest reading 6.7% higher than August 2025.
Owl Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
24.8K
▼ 39.0% MoM
Monthly Revenue 2026/07
$1.6M
▼ 30.7% MoM
Top 10 Market Share 2026/07
56.2%
Owl Market Share & Sales Concentration on Amazon US — July 2026
The most-sold owl listing on Amazon US in July 2026 is ASIN B0CCZBGC1Y (Brand: Dalen), which sold 3,000 units at $21.99 apiece — equal to 12.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 13,900 units and $376,441 in July 2026 — 56.2% of unit volume and 24.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Owl' on Amazon
July 2026
Is 56.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CCZBGC1Y
Dalen Lifelike Great Horned Owl Decoy Bird Repellent - 16-in Hand-Painted | Scarecrow for Gardens & Rooftops, Owl Bird Deterrent, Fixed-Head Design, Fill Base with Sand/Gravel Only Multicolor
3K
▼ 25.0%vs. prior month
$62K
latest month
12-month trend
B09QGDLC3Z
Hausse 2 Pack Fake Owl Decoys to Scare Birds Away, Rotating Head Plastic Owl Bird Deterrents, 10.6 Inch Height Bird Scarecrow Nature Enemy Horned Pest Repellent for Outdoor Garden Yard
2K
▼ 50.0%vs. prior month
$44.9K
latest month
12-month trend
B0CWVBQ9YQ
Solar Powered Garden Owl with Motion Detection, Rotating Head, Realistic Hoots and Silent Mode, Outdoor Statue and Sculpture, Owl Decoration for Home, Garden, Patio and Lawn
2K
▲ 0.0%vs. prior month
$73.8K
latest month
12-month trend
B004HVKAAI
Peaceable Kingdom Hoot Owl Hoot - Cooperative Matching Game For Kids | Cooperative color-matching game—work together to fly the owls home before sunrise. Builds teamwork, ages 4+
1K
▲ 0.0%vs. prior month
$18.9K
latest month
12-month trend
B075FB4BR6
Skip Hop Portable Baby Sound Machine, Stroll & Go, Owl
1K
▼ 50.0%vs. prior month
$13.1K
latest month
12-month trend
B09B9CD1YB
Amazon Echo Dot Kids (newest model), Smart speaker to enjoy age-appropriate audiobooks, sleep routines and Alexa+ experiences to create and learn, Owl design
1K
▼ 80.0%vs. prior month
$56.5K
latest month
12-month trend
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Best Owl Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dalen is the best-performing owl brand in July 2026, moving 3,000 units across 1 ASIN for 21.6% of Top 10 volume. Hausse follows with 3,000 units (21.6%), ahead of Ugold on 2,000 units (14.4%).
Volume is spread across 9 brands, with the top three holding 57.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $20.44 to $33.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dalen
1 ASIN in Top 10
21.6%
Units
3K
Revenue
$62K
Avg. price
$21.99
B0CCZBGC1Y
$21.99·★4.2·1.4K revsDalen Lifelike Great Horned Owl Decoy Bird Repellent - 16-in Hand-Painted | Scarecrow for Gardens & Rooftops, Owl Bird Deterrent, Fixed-Head Design, Fill Base with Sand/Gravel Only Multicolor
Units sold3K
Hausse
2 ASINs in Top 10
21.6%
Units
3K
Revenue
$65.8K
Avg. price
$20.44
B09QGDLC3Z
$19.99·★3.8·5.1K revsHausse 2 Pack Fake Owl Decoys to Scare Birds Away, Rotating Head Plastic Owl Bird Deterrents, 10.6 Inch Height Bird Scarecrow Nature Enemy Horned Pest Repellent for Outdoor Garden Yard
Units sold2KB087X7XXJL
$20.89·★4.0·6.4K revsHausse 2 Pack Fake Horned Owl Bird Scarecrow Decoy 10.5 Inch Height, Plastic Deterrents, Halloween Decoration, Nature Enemy Pest Repellent for Outdoor Garden Yard
Units sold1K
Ugold
1 ASIN in Top 10
14.4%
Units
2K
Revenue
$73.8K
Avg. price
$33.19
B0CWVBQ9YQ
$33.19·★3.8·594 revsSolar Powered Garden Owl with Motion Detection, Rotating Head, Realistic Hoots and Silent Mode, Outdoor Statue and Sculpture, Owl Decoration for Home, Garden, Patio and Lawn
Units sold2K
Trending Owl Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B087X7XXJL booked 1K units at $20.89, with ▲ 11.1% MoM change. On the growth side, B0C9VYV8KV leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B00FGED458 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B087X7XXJL
Hausse 2 Pack Fake Horned Owl Bird Scarecrow Decoy 10.5 Inch Height, Plastic Deterrents, Halloween Decoration, Nature Enemy Pest Repellent for Outdoor Garden Yard
Price
$20.89
Rating
4.0
Reviews
6.4K
Latest month sales
B0C9VYV8KV
Post-it Note Dispenser, Black Owl Design, 1 Dispenser, 1 Pad, 45 Sheets | Pop-Up Notes, Classroom or Office Supplies
Price
$14.99
Rating
4.6
Reviews
786
Latest month sales
B00FGED458
Barn Owl Pellets, Pack of 20 Small, Individually Foil Wrapped & Pre-Graded, Science Classroom Hands On Dissection Kit
Unlock to view ASIN details and product titles
Price
$44.95
Rating
4.5
Reviews
228
Latest month sales
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