Owala Tumbler Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Owala Tumbler sales on Amazon US totaled 161,700 units in July 2026 (▼ 11.2% vs. the prior month), generating an estimated $4,181,749 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.3% of unit volume and 54.2% of revenue, while a typical listing is priced at $27.04. The keyword itself pulled 38,226 Amazon queries over the same period (▲ 13.7% MoM).
Zooming out to the 12-month window ending July 2026, the owala tumbler Top 50 moved 1,743,650 units and $45,894,279 in cumulative sales — an average of 145,304 units and $3,824,523 per month. Monthly throughput topped out at 253,750 units in December 2025 and dipped to 75,900 in May 2026, leaving the latest reading 9.6% lower than August 2025.
Owala Tumbler Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
161.7K
▼ 11.2% MoM
Monthly Revenue 2026/07
$4.2M
▼ 14.6% MoM
Top 10 Market Share 2026/07
56.3%
Owala Tumbler Market Share & Sales Concentration on Amazon US — July 2026
The most-sold owala tumbler listing on Amazon US in July 2026 is ASIN B0C59B9VJ4 (Brand: Owala), which sold 20,000 units at $34.97 apiece — equal to 12.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 91,000 units and $2,267,380 in July 2026 — 56.3% of unit volume and 54.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Owala Tumbler' on Amazon
July 2026
Is 56.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C59B9VJ4
Owala FreeSip Stainless Steel Water Bottle 32 oz Foggy Tide
20K
▲ 100.0%vs. prior month
$595.6K
latest month
12-month trend
B08SBRRMQF
Owala 2-in-1 Water Bottle Brush Cleaner and Water Bottle Straw Cleaner Brush, Water Bottle Brush with Removable Head and Twist n� Hide Straw Brush, Smokey Blue
10K
▲ 11.1%vs. prior month
$129.9K
latest month
12-month trend
B0D8J2ZB8P
POWCAN 26 oz Insulated Water Bottle with 2-in-1 Straw and Spout Lid, Keep Cold 24H, Leak-Proof, Fits in Car Cup Holder, Stainless Steel Water Bottle for Sports, Travel, and School (Dark Knight)
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B0CP9YB3Q4
STANLEY Quencher H2.0 Tumbler with Handle and Straw 30 oz | Flowstate 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Rose Quartz 2.0
10K
▲ 66.7%vs. prior month
$247.1K
latest month
12-month trend
B0DF472VMZ
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Vanilla Bean
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0D6C6GS58
HydroJug Traveler 32oz, Insulated Tumbler with Handle & Straw, Pink Sand | Triple wall insulated, flip straw lid, leak-resistant, stainless steel, cup holder friendly, BPA-free, dishwasher safe
8K
▼ 20.0%vs. prior month
$258.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Owala Tumbler Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Owala is the best-performing owala tumbler brand in July 2026, moving 63,000 units across 7 ASINs for 69.2% of Top 10 volume. POWCAN follows with 10,000 units (11.0%), ahead of STANLEY on 10,000 units (11.0%).
With 4 brands splitting the Top 10 and 91.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.99 to $29.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Owala
7 ASINs in Top 10
69.2%
Units
63K
Revenue
$1.6M
Avg. price
$26.11
B0C59B9VJ4
$34.97·★4.6·135K revsOwala FreeSip Stainless Steel Water Bottle 32 oz Foggy Tide
Units sold20KB08SBRRMQF
$12.99·★4.8·3.7K revsOwala 2-in-1 Water Bottle Brush Cleaner and Water Bottle Straw Cleaner Brush, Water Bottle Brush with Removable Head and Twist n� Hide Straw Brush, Smokey Blue
Units sold10KB0DF472VMZ
$24.98·★4.6·14.4K revsOwala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Vanilla Bean
Units sold10KB0F2WPH4PF
$34.99·★4.7·16.3K revsOwala Princess FreeSip Stainless Steel Water Bottle 24 oz Rapunzel
Units sold7KB0CBCRC1RK
$34.99·★4.7·16.3K revsOwala Marvel FreeSip Stainless Steel Water Bottle 24 oz Spiderman
Units sold6KB0CR5HLCVQ
$19.88·★4.4·8.3K revsOwala Tumbler Kids Stainless Steel Water Bottle 12 oz Turtley Awesome | Insulated | Spill-Resistant Lid | Reusable Straw | Double-Wall Vacuum Insulation | Cup-Holder Friendly
Units sold5KB0DF44GN8Y
$19.99·★4.6·14.4K revsOwala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Pink (Pucker Up)
Units sold5K
POWCAN
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$149.9K
Avg. price
$15.99
B0D8J2ZB8P
$15.99·★4.5·11.5K revsPOWCAN 26 oz Insulated Water Bottle with 2-in-1 Straw and Spout Lid, Keep Cold 24H, Leak-Proof, Fits in Car Cup Holder, Stainless Steel Water Bottle for Sports, Travel, and School (Dark Knight)
Units sold10K
STANLEY
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$247.1K
Avg. price
$29.95
B0CP9YB3Q4
$29.95·★4.7·204.1K revsSTANLEY Quencher H2.0 Tumbler with Handle and Straw 30 oz | Flowstate 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Rose Quartz 2.0
Units sold10K
Trending Owala Tumbler Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0F2WPH4PF booked 7K units at $34.99, with ▲ 40.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F2WPH4PF
Owala Princess FreeSip Stainless Steel Water Bottle 24 oz Rapunzel
Price
$34.99
Rating
4.7
Reviews
16.3K
Latest month sales
B0CR5HLCVQ
Owala Tumbler Kids Stainless Steel Water Bottle 12 oz Turtley Awesome | Insulated | Spill-Resistant Lid | Reusable Straw | Double-Wall Vacuum Insulation | Cup-Holder Friendly
Price
$19.88
Rating
4.4
Reviews
8.3K
Latest month sales
B0DF44GN8Y
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 12 oz, Pink (Pucker Up)
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.6
Reviews
14.4K
Latest month sales
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