Over The Toilet Shelf Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Over The Toilet Shelf sales on Amazon US totaled 129,300 units in July 2026 (▼ 4.1% vs. the prior month), generating an estimated $3,364,520 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.5% of unit volume and 46.5% of revenue, while a typical listing is priced at $41.92. The keyword itself pulled 21,863 Amazon queries over the same period (▲ 19.1% MoM).
Zooming out to the 12-month window ending July 2026, the over the toilet shelf Top 50 moved 1,481,800 units and $37,819,359 in cumulative sales — an average of 123,483 units and $3,151,613 per month. Monthly throughput topped out at 178,800 units in August 2025 and dipped to 70,850 in May 2026, leaving the latest reading 27.7% lower than August 2025.
Over The Toilet Shelf Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
129.3K
▼ 4.1% MoM
Monthly Revenue 2026/07
$3.4M
▼ 4.6% MoM
Top 10 Market Share 2026/07
66.5%
Over The Toilet Shelf Market Share & Sales Concentration on Amazon US — July 2026
The most-sold over the toilet shelf listing on Amazon US in July 2026 is ASIN B0BLSCY6PR (Brand: EUDELE), which sold 20,000 units at $19.99 apiece — equal to 15.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 86,000 units and $1,565,840 in July 2026 — 66.5% of unit volume and 46.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Over The Toilet Shelf' on Amazon
July 2026
Is 66.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BLSCY6PR
EUDELE Adhesive Shower Caddy, 5 Pack Rustproof Stainless Steel Bath Organizers With Large Capacity, No Drilling Shelves for Bathroom Storage & Home Decor
20K
▼ 33.3%vs. prior month
$368.8K
latest month
12-month trend
B094FPRBQ6
QEEIG Bathroom Floating Shelves for Wall (Brown, Set of 2, 15.7") | 16 inch Small Shelf Over Toilet for Farmhouse Home Decor, Rustic Plant Display, Towels Organizer (008-40BN)
10K
▲ 66.7%vs. prior month
$113.3K
latest month
12-month trend
B0B914ZFCY
Upgraded Extended Length Shower Organizer with Hooks, Rustproof Shampoo Soap Holder, Large Hanging Bathroom Caddy
10K
▲ 0.0%vs. prior month
$146.5K
latest month
12-month trend
B0D1BZJSX4
YASONIC Shower Caddy Adhesive, Rustproof Shower Organizer with Soap Holder, Large Capacity Shower Shelves for Inside Shower, No Drilling Bathroom Organizers and Storage for Home Decor 6 Pack Black
10K
▲ 0.0%vs. prior month
$170.1K
latest month
12-month trend
B09MFDXZHJ
Moforoco Shower Caddy Shelf Organizer Rack, Self Adhesive Black Bathroom Shelves Basket, Home Farmhouse Wall Inside Organization and Storage Decor Rv Accessories, First Camper Apartment Essentials
8K
▼ 20.0%vs. prior month
$74.7K
latest month
12-month trend
B0DQP9K8CD
CubesLand Scalloped Toilet Paper Storage Basket W/Handle for Home Decor | Paper Rope Toilet Organizer Basket for Countertop, Over Toilet Shelf, End Table, Living Room, Bedroom Decor & More, Neutral
8K
▲ 14.3%vs. prior month
$149.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Over The Toilet Shelf Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EUDELE is the best-performing over the toilet shelf brand in July 2026, moving 20,000 units across 1 ASIN for 23.3% of Top 10 volume. QEEIG follows with 10,000 units (11.6%), ahead of Joqixon on 10,000 units (11.6%).
Volume is spread across 10 brands, with the top three holding 46.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.82 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EUDELE
1 ASIN in Top 10
23.3%
Units
20K
Revenue
$368.8K
Avg. price
$19.99
B0BLSCY6PR
$19.99·★4.4·48.8K revsEUDELE Adhesive Shower Caddy, 5 Pack Rustproof Stainless Steel Bath Organizers With Large Capacity, No Drilling Shelves for Bathroom Storage & Home Decor
Units sold20K
QEEIG
1 ASIN in Top 10
11.6%
Units
10K
Revenue
$113.3K
Avg. price
$14.82
B094FPRBQ6
$14.82·★4.5·11.4K revsQEEIG Bathroom Floating Shelves for Wall (Brown, Set of 2, 15.7") | 16 inch Small Shelf Over Toilet for Farmhouse Home Decor, Rustic Plant Display, Towels Organizer (008-40BN)
Units sold10K
Joqixon
1 ASIN in Top 10
11.6%
Units
10K
Revenue
$146.5K
Avg. price
$14.99
B0B914ZFCY
$14.99·★4.4·3.2K revsUpgraded Extended Length Shower Organizer with Hooks, Rustproof Shampoo Soap Holder, Large Hanging Bathroom Caddy
Units sold10K
Trending Over The Toilet Shelf Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D2MZFV74 booked 4K units at $32.99, with ▲ 100.0% MoM change. On the growth side, B0CBLCN4FY leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0FB978BTF close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D2MZFV74
GloTika 3-Tier Over Toilet Storage, Anti-Tilt, 64" H, Black | Anti-Tilt Safety System, 150lb Capacity, Carbon Steel, Freestanding, No Drilling, Anti-Rust Coating, Paper Holder & 4 Hooks
Price
$32.99
Rating
4.4
Reviews
2K
Latest month sales
B0CBLCN4FY
Simple Trending Over The Toilet Storage Cabinet, Metal Bathroom Shelf Organizer with Paper Holder and Hooks, 3 Tier, Black
Price
$29.99
Rating
4.6
Reviews
1.3K
Latest month sales
B0FB978BTF
3-Tier Over Toilet Storage, Anti-Tip, 64" H, Black | Carbon Steel, 23.6"W x 64"H, Freestanding, Adjustable Feet, No Drilling, Easy Assembly
Unlock to view ASIN details and product titles
Price
$29.98
Rating
4.3
Reviews
381
Latest month sales
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