Over Door Towel Rack Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Over Door Towel Rack sales on Amazon US totaled 116,200 units in July 2026 (▲ 2.8% vs. the prior month), generating an estimated $1,247,846 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.1% of unit volume and 49.2% of revenue, while a typical listing is priced at $14.13. The keyword itself pulled 14,547 Amazon queries over the same period (▲ 6.8% MoM).
Zooming out to the 12-month window ending July 2026, the over door towel rack Top 50 moved 1,106,100 units and $12,357,195 in cumulative sales — an average of 92,175 units and $1,029,766 per month. Monthly throughput topped out at 116,200 units in July 2026 and dipped to 60,400 in May 2026, leaving the latest reading 5.8% higher than August 2025.
Over Door Towel Rack Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
116.2K
▲ 2.8% MoM
Monthly Revenue 2026/07
$1.2M
▲ 2.4% MoM
Top 10 Market Share 2026/07
61.1%
Over Door Towel Rack Market Share & Sales Concentration on Amazon US — July 2026
The most-sold over door towel rack listing on Amazon US in July 2026 is ASIN B0B99VKV8P (Brand: FYY), which sold 10,000 units at $5.99 apiece — equal to 8.6% of every unit tracked in this report.
The Top 10 ASINs account for 71,000 units and $614,450 in July 2026 — 61.1% of unit volume and 49.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Over Door Towel Rack' on Amazon
July 2026
Is 61.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0B99VKV8P
FYY Over the Door Hooks, Single-Hanger 4 Pack, Fits Doors 1 3/8" White | Heavy Duty Metal, Hold 20lbs, Rubber-Coated, No-Drilling, for Bathroom Dorm, Hanging Towels Clothes Hats Bags Coats Wreaths
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B0BR8SX468
Optish Over The Door Hooks, Door Hanger Hooks for Hanging, Towel Racks for Bathroom with 12 Coat Hook, Coat Rack College Dorm Essentials Bathroom Accessories（1 Pack, Black）
10K
▲ 0.0%vs. prior month
$91.3K
latest month
12-month trend
B0C7NM1X7G
Mars-Rock Single Over Door Steel Hooks 4 Pack Fit 1-3/8" Door 5.5" White | Plastic Coated Rubber Feel Towel Rack Robe Coat Shoe Wreath Hanger No Damage No Scratch for Bathroom Heavy Duty Thin Top
10K
▲ 0.0%vs. prior month
$39.9K
latest month
12-month trend
B0DG7XXMV7
Optish Over The Door Hooks, Door Hanger Hooks for Hanging, Over The Doors Towel Racks for Bathroom, Coat Rack Dorm Essentials (1Pack, White, Fit 1-3/4" Doors)
10K
▲ 0.0%vs. prior month
$92K
latest month
12-month trend
B0D46GXKYF
Lifewit 1 Pack Over the Door Organizer 5 Section Hanging Storage, Dark Gray | Clear Window Behind Door Store with 4 Side Pockets, Sturdy Anti Tilt 40 lbs Load for Closet, Bedroom, Bathroom, Nursery, Dorm
8K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B0BGR4RP5V
3 Inch Vinyl Coated S Hook,S Hooks for Hanging Plants ,10 Pack Non Slip Heavy Duty S Hooks ,Small Rubber Coated Steel Metal Black Closet S Hook for Hanging Jeans Plants Jewelry Pot Pan Cups Towels
6K
▲ 0.0%vs. prior month
$47.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Over Door Towel Rack Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Optish is the best-performing over door towel rack brand in July 2026, moving 24,000 units across 3 ASINs for 33.8% of Top 10 volume. FYY follows with 10,000 units (14.1%), ahead of Mars-Rock on 10,000 units (14.1%).
With 8 brands splitting the Top 10 and 62.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.49 to $9.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Optish
3 ASINs in Top 10
33.8%
Units
24K
Revenue
$219.5K
Avg. price
$9.66
B0BR8SX468
$9.99·★4.4·7.3K revsOptish Over The Door Hooks, Door Hanger Hooks for Hanging, Towel Racks for Bathroom with 12 Coat Hook, Coat Rack College Dorm Essentials Bathroom Accessories（1 Pack, Black）
Units sold10KB0DG7XXMV7
$9.99·★4.5·3.8K revsOptish Over The Door Hooks, Door Hanger Hooks for Hanging, Over The Doors Towel Racks for Bathroom, Coat Rack Dorm Essentials (1Pack, White, Fit 1-3/4" Doors)
Units sold10KB0CP1ZTWCD
$8.99·★4.5·2.6K revsOptish Over The Door Hooks for Hanging, Over The Door Hanger, Over The Door Towel Rack for Bathroom (Black, 1 Pack)
Units sold4K
FYY
1 ASIN in Top 10
14.1%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B0B99VKV8P
$5.99·★4.7·11.6K revsFYY Over the Door Hooks, Single-Hanger 4 Pack, Fits Doors 1 3/8" White | Heavy Duty Metal, Hold 20lbs, Rubber-Coated, No-Drilling, for Bathroom Dorm, Hanging Towels Clothes Hats Bags Coats Wreaths
Units sold10K
Mars-Rock
1 ASIN in Top 10
14.1%
Units
10K
Revenue
$39.9K
Avg. price
$5.49
B0C7NM1X7G
$5.49·★4.6·5.5K revsMars-Rock Single Over Door Steel Hooks 4 Pack Fit 1-3/8" Door 5.5" White | Plastic Coated Rubber Feel Towel Rack Robe Coat Shoe Wreath Hanger No Damage No Scratch for Bathroom Heavy Duty Thin Top
Units sold10K
Trending Over Door Towel Rack Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CP1ZTWCD booked 4K units at $8.99, with ▲ 100.0% MoM change. On the growth side, B0BC9TZG49 leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0GD75WVD1 close behind at ▲ 233.3% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CP1ZTWCD
Optish Over The Door Hooks for Hanging, Over The Door Hanger, Over The Door Towel Rack for Bathroom (Black, 1 Pack)
Price
$8.99
Rating
4.5
Reviews
2.6K
Latest month sales
B0BC9TZG49
Over Cabinet Towel Bar, Cabinet Door Towel Holder, Over The Door Towel Rack, Kitchen Over Door Towel Holder, Stainless Steel Dish Towel Holder for Cabinet Door, Brushed, 2 Pack
Price
$8.99
Rating
4.6
Reviews
1.9K
Latest month sales
B0GD75WVD1
BAKON Over-the-Door Hooks, 2 Pack Heavy Duty Anti-Scratch Rubber Hooks, Fits 1-3/8" Interior Doors, Space Saving Organizer for Coat, Towel, Bag, Bathroom, Bedroom, Kitchen, Black
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.2
Reviews
111
Latest month sales
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