Outdoor Water Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Outdoor Water Toys sales on Amazon US totaled 252,000 units in July 2026 (▼ 36.7% vs. the prior month), generating an estimated $6,210,890 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.3% of unit volume and 39.5% of revenue, while a typical listing is priced at $25.49. The keyword itself pulled 8,750 Amazon queries over the same period (▼ 68.1% MoM).
Zooming out to the 12-month window ending July 2026, the outdoor water toys Top 50 moved 1,603,750 units and $45,068,813 in cumulative sales — an average of 133,646 units and $3,755,734 per month. Monthly throughput topped out at 398,400 units in June 2026 and dipped to 31,450 in January 2026, leaving the latest reading 150.5% higher than August 2025.
Outdoor Water Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
252K
▼ 36.7% MoM
Monthly Revenue 2026/07
$6.2M
▼ 50.2% MoM
Top 10 Market Share 2026/07
43.3%
Outdoor Water Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold outdoor water toys listing on Amazon US in July 2026 is ASIN B0796JVBJ8 (Brand: MAX LIQUIDATOR), which sold 20,000 units at $22.93 apiece — equal to 7.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 109,000 units and $2,454,860 in July 2026 — 43.3% of unit volume and 39.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Outdoor Water Toys' on Amazon
July 2026
Is 43.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0796JVBJ8
Max Liquidator 6-Pack Water Blaster Set, Multicolor
20K
▲ 0.0%vs. prior month
$358K
latest month
12-month trend
B01K1K0K6M
Step2 Rain Showers Splash Pond Toddler Water Table, Outdoor Kids Water Sensory Table, Ages 18+ Months, 13 Piece Water Toy Accessories, Blue & Green | Easy to Assemble, Easy to Clean & Drain, 13 Accessories, Durable, Holds up to 5 Gallons, Toddler Outdoor Sensory Play Table
10K
▼ 80.0%vs. prior month
$814.1K
latest month
12-month trend
B06XV1LW52
Fun Stuff Banzai Spring and Summer 3 Piece Magical Mermaid Dolls, in Assorted Colors
10K
▲ 0.0%vs. prior month
$85.9K
latest month
12-month trend
B0C3ZTKRGX
TOSY Flying Disc - 16 Million Colors RGB or 36 LEDs, Extremely Bright, Smart Modes, Camping Essentials for Teens/Kids/Adults/Men/Boys/Girls, Auto Light Up, Rechargeable, Waterproof, 175g
10K
▲ 25.0%vs. prior month
$194.9K
latest month
12-month trend
B0G5WBGTWK
Tub Works® Ocean Rescue™ Vehicles Light Up Bath Toys, 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
10K
▲ 25.0%vs. prior month
$159.9K
latest month
12-month trend
B0BRZXJFHM
12Pcs Reusable Water Balloons, Pool Beach water Toys for Boys and Girls, Outdoor Summer Toys for Kids Ages 3-12
10K
▼ 50.0%vs. prior month
$257.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Outdoor Water Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAX LIQUIDATOR is the best-performing outdoor water toys brand in July 2026, moving 20,000 units across 1 ASIN for 18.3% of Top 10 volume. Bunch O Balloons follows with 20,000 units (18.3%), ahead of Step2 on 10,000 units (9.2%).
Volume is spread across 9 brands, with the top three holding 45.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $20.67 to $59.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAX LIQUIDATOR
1 ASIN in Top 10
18.3%
Units
20K
Revenue
$358K
Avg. price
$22.93
B0796JVBJ8
$22.93·★4.6·10.6K revsMax Liquidator 6-Pack Water Blaster Set, Multicolor
Units sold20K
Bunch O Balloons
2 ASINs in Top 10
18.3%
Units
20K
Revenue
$404.4K
Avg. price
$20.67
B07XYQY7SV
$23.35·★4.6·19.7K revsZURU BUNCH O BALLOONS - 350 Rapid-Fill Crazy Color Water Balloons (10 Pack) Amazon Exclusive
Units sold10KB0B44PDCLC
$17.99·★4.6·2.4K revsBunch O Balloons Tropical Party (6 Pack) by ZURU, 200+ Rapid-Filling Self-Sealing Tropical Colored Water Balloons for Outdoor Family, Friends, Children Summer Fun (6 Pack)
Units sold10K
Step2
1 ASIN in Top 10
9.2%
Units
10K
Revenue
$814.1K
Avg. price
$59.00
B01K1K0K6M
$59.00·★4.7·23.9K revsStep2 Rain Showers Splash Pond Toddler Water Table, Outdoor Kids Water Sensory Table, Ages 18+ Months, 13 Piece Water Toy Accessories, Blue & Green | Easy to Assemble, Easy to Clean & Drain, 13 Accessories, Durable, Holds up to 5 Gallons, Toddler Outdoor Sensory Play Table
Units sold10K
Trending Outdoor Water Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0C3ZTKRGX booked 10K units at $19.99, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C3ZTKRGX
TOSY Flying Disc - 16 Million Colors RGB or 36 LEDs, Extremely Bright, Smart Modes, Camping Essentials for Teens/Kids/Adults/Men/Boys/Girls, Auto Light Up, Rechargeable, Waterproof, 175g
Price
$19.99
Rating
4.6
Reviews
12.7K
Latest month sales
B0G5WBGTWK
Tub Works® Ocean Rescue™ Vehicles Light Up Bath Toys, 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
Price
$15.99
Rating
4.3
Reviews
729
Latest month sales
B07XYQY7SV
ZURU BUNCH O BALLOONS - 350 Rapid-Fill Crazy Color Water Balloons (10 Pack) Amazon Exclusive
Unlock to view ASIN details and product titles
Price
$23.35
Rating
4.6
Reviews
19.7K
Latest month sales
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