Outdoor Tv Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Outdoor Tv sales on Amazon US totaled 39,150 units in July 2026 (▼ 8.4% vs. the prior month), generating an estimated $7,493,938 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 98.1% of unit volume and 83.8% of revenue, while a typical listing is priced at $1553.95. The keyword itself pulled 43,827 Amazon queries over the same period (▼ 40.0% MoM).
Zooming out to the 12-month window ending July 2026, the outdoor tv Top 50 moved 338,600 units and $63,199,752 in cumulative sales — an average of 28,217 units and $5,266,646 per month. Monthly throughput topped out at 42,750 units in June 2026 and dipped to 15,200 in January 2026, leaving the latest reading 135.8% higher than August 2025.
Outdoor Tv Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
39.1K
▼ 8.4% MoM
Monthly Revenue 2026/07
$7.5M
▼ 29.4% MoM
Top 10 Market Share 2026/07
98.1%
Outdoor Tv Market Share & Sales Concentration on Amazon US — July 2026
The most-sold outdoor tv listing on Amazon US in July 2026 is ASIN B0F19KLHG3 (Brand: INSIGNIA), which sold 10,000 units at $179.99 apiece — equal to 25.5% of every unit tracked in this report.
The Top 10 ASINs account for 38,400 units and $6,279,980 in July 2026 — 98.1% of unit volume and 83.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Outdoor Tv' on Amazon
July 2026
Is 98.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0F19KLHG3
INSIGNIA 50" Class F50 Series LED 4K UHD Smart Fire TV, Voice Remote with Alexa, Stream Live TV Without Cable
10K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B0F7RZ1MS9
INSIGNIA 32" Class F20 Series LED HD Smart Fire TV, Voice Remote with Alexa, Free & Live TV
10K
▲ 0.0%vs. prior month
$854.7K
latest month
12-month trend
B0FV57TPWT
Roku 40-Inch Select Series Smart TV 2026-1080p Full HD TV - RokuTV | Flat Screen LED Television with Voice Remote, Wi-Fi & Bluetooth Headphone Mode - Streaming Live Local News Sports & Movies
10K
▲ 233.3%vs. prior month
$1.5M
latest month
12-month trend
B0DXN1CFFR
SAMSUNG 40-Inch Class Full HD F6000 Smart TV (2025 Model) HDR, Object Tracking Sound Lite, Knox Security, One UI Tizen, Smart TV
3K
▼ 25.0%vs. prior month
$592.6K
latest month
12-month trend
B075ZRJ263
iBirdie Outdoor TV Cover 52 to 55 inch Weatherproof and Waterproof | Black, 52"L x 31"H Cover Size, 600D Thick Fabric, Outside Flat Screen Protector with Bottom
3K
▼ 25.0%vs. prior month
$84K
latest month
12-month trend
B0DFNTKTYN
Amazon Ember 50" 4-Series with Fire TV (newest model), 4K Ultra HD smart TV with Alexa Remote, HDR10+, fast processor, Dolby Audio, Ambient Experience, free and live TV, find shows faster with Alexa+
1K
▼ 85.7%vs. prior month
$356.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Outdoor Tv Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
INSIGNIA is the best-performing outdoor tv brand in July 2026, moving 20,000 units across 2 ASINs for 52.1% of Top 10 volume. Roku follows with 10,000 units (26.0%), ahead of Samsung on 3,000 units (7.8%).
With 9 brands splitting the Top 10 and 85.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $124.99 to $149.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
INSIGNIA
2 ASINs in Top 10
52.1%
Units
20K
Revenue
$2.9M
Avg. price
$124.99
B0F19KLHG3
$179.99·★4.3·11.7K revsINSIGNIA 50" Class F50 Series LED 4K UHD Smart Fire TV, Voice Remote with Alexa, Stream Live TV Without Cable
Units sold10KB0F7RZ1MS9
$69.99·★4.1·6.8K revsINSIGNIA 32" Class F20 Series LED HD Smart Fire TV, Voice Remote with Alexa, Free & Live TV
Units sold10K
Roku
1 ASIN in Top 10
26.0%
Units
10K
Revenue
$1.5M
Avg. price
$129.99
B0FV57TPWT
$129.99·★4.5·1.4K revsRoku 40-Inch Select Series Smart TV 2026-1080p Full HD TV - RokuTV | Flat Screen LED Television with Voice Remote, Wi-Fi & Bluetooth Headphone Mode - Streaming Live Local News Sports & Movies
Units sold10K
Samsung
1 ASIN in Top 10
7.8%
Units
3K
Revenue
$592.6K
Avg. price
$149.99
B0DXN1CFFR
$149.99·★4.1·3.1K revsSAMSUNG 40-Inch Class Full HD F6000 Smart TV (2025 Model) HDR, Object Tracking Sound Lite, Knox Security, One UI Tizen, Smart TV
Units sold3K
Trending Outdoor Tv Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FV57TPWT leads positive momentum with ▲ 233.3% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FV57TPWT
Roku 40-Inch Select Series Smart TV 2026-1080p Full HD TV - RokuTV | Flat Screen LED Television with Voice Remote, Wi-Fi & Bluetooth Headphone Mode - Streaming Live Local News Sports & Movies
Price
$129.99
Rating
4.5
Reviews
1.4K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this outdoor tv report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card