Outdoor Lanterns Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Outdoor Lanterns sales on Amazon US totaled 72,800 units in July 2026 (▼ 16.2% vs. the prior month), generating an estimated $1,917,931 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.2% of unit volume and 58.6% of revenue, while a typical listing is priced at $29.45. The keyword itself pulled 6,377 Amazon queries over the same period (▼ 41.7% MoM).
Zooming out to the 12-month window ending July 2026, the outdoor lanterns Top 50 moved 771,450 units and $21,667,867 in cumulative sales — an average of 64,288 units and $1,805,656 per month. Monthly throughput topped out at 86,900 units in June 2026 and dipped to 39,200 in February 2026, leaving the latest reading 17.3% higher than August 2025.
Outdoor Lanterns Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
72.8K
▼ 16.2% MoM
Monthly Revenue 2026/07
$1.9M
▼ 21.4% MoM
Top 10 Market Share 2026/07
63.2%
Outdoor Lanterns Market Share & Sales Concentration on Amazon US — July 2026
The most-sold outdoor lanterns listing on Amazon US in July 2026 is ASIN B0GGWHJ8XJ (Brand: MalloMe), which sold 10,000 units at $8.99 apiece — equal to 13.7% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 46,000 units and $1,124,010 in July 2026 — 63.2% of unit volume and 58.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Outdoor Lanterns' on Amazon
July 2026
Is 63.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GGWHJ8XJ
MalloMe Camping Lights LED Lantern Flashlights,Battery Powered Operated Lamp Tent Lanterns for Power Outages,Camping Essentials Outdoor,Home,Emergency Gear,Hurricane Survival(3 AAA batteries required)
10K
▲ 66.7%vs. prior month
$95.4K
latest month
12-month trend
B08WWX5GTZ
Lichamp LED Camping Lantern, 4 Pack Battery Powered Flashlight for Power Outages, Portable Collapsible Hanging Light Essential for Home, Outdoor, Emergency Lamp Survival Kit Gear for Hurricane, Gray
7K
▲ 0.0%vs. prior month
$185K
latest month
12-month trend
B0915B6X66
Collapsible Portable LED Camping Lantern XTAUTO Lightweight Waterproof Solar USB Rechargeable LED Flashlight Survival Kits for Indoor Outdoor Home Emergency Light Power Outages Hiking Hurricane 4-Pack
6K
▼ 40.0%vs. prior month
$174.7K
latest month
12-month trend
B0C2VGNTW1
ASMAD Solar Lights Outdoor(4 Pack-32 LEDs),Solar Garden Lights,Fairy Lights | Firefly Light for Garden Decor, Outdoor lights, Outdoor Decor, Patio Decor, Gifts for Women, Gifts for Grandma, Big Bulb
5K
▼ 50.0%vs. prior month
$113.8K
latest month
12-month trend
B09J4DV34G
BesLowe Outdoor Wall Light Fixtures, Modern Black Exterior Wall Lanterns | Waterproof Metal Construction, Rust-resistant, Quick & Easy Installation, Clear Glass Shades & Standard E26 Socket
4K
▼ 20.0%vs. prior month
$160K
latest month
12-month trend
B0CMM4T6XV
YOROXRG Set of 24 Waterproof Outdoor Flameless Candles, LED Candles with 4 Remote and Timer,(H 4" 5" 6" x D 2.2"),for Christmas,Halloween,Wedding,Festival
3K
▲ 200.0%vs. prior month
$98.3K
latest month
12-month trend
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Best Outdoor Lanterns Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MalloMe is the best-performing outdoor lanterns brand in July 2026, moving 10,000 units across 1 ASIN for 21.7% of Top 10 volume. Lichamp follows with 7,000 units (15.2%), ahead of XTAUTO on 6,000 units (13.0%).
Volume is spread across 10 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MalloMe
1 ASIN in Top 10
21.7%
Units
10K
Revenue
$95.4K
Avg. price
$8.99
B0GGWHJ8XJ
$8.99·★4.3·2.7K revsMalloMe Camping Lights LED Lantern Flashlights,Battery Powered Operated Lamp Tent Lanterns for Power Outages,Camping Essentials Outdoor,Home,Emergency Gear,Hurricane Survival(3 AAA batteries required)
Units sold10K
Lichamp
1 ASIN in Top 10
15.2%
Units
7K
Revenue
$185K
Avg. price
$23.69
B08WWX5GTZ
$23.69·★4.7·10.8K revsLichamp LED Camping Lantern, 4 Pack Battery Powered Flashlight for Power Outages, Portable Collapsible Hanging Light Essential for Home, Outdoor, Emergency Lamp Survival Kit Gear for Hurricane, Gray
Units sold7K
XTAUTO
1 ASIN in Top 10
13.0%
Units
6K
Revenue
$174.7K
Avg. price
$29.99
B0915B6X66
$29.99·★4.5·12.5K revsCollapsible Portable LED Camping Lantern XTAUTO Lightweight Waterproof Solar USB Rechargeable LED Flashlight Survival Kits for Indoor Outdoor Home Emergency Light Power Outages Hiking Hurricane 4-Pack
Units sold6K
Trending Outdoor Lanterns Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CMM4T6XV booked 3K units at $31.99, with ▲ 200.0% MoM change. On the growth side, B0CSP2QJ5F leads positive momentum with ▲ 133.3% MoM growth on 700 units, with B0CL63PQX5 close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CMM4T6XV
YOROXRG Set of 24 Waterproof Outdoor Flameless Candles, LED Candles with 4 Remote and Timer,(H 4" 5" 6" x D 2.2"),for Christmas,Halloween,Wedding,Festival
Price
$31.99
Rating
4.3
Reviews
1.8K
Latest month sales
B0CSP2QJ5F
2 Pcs Black Decorative Metal Lanterns Farmhouse Lantern Decor with Candles | 15" 11" Outdoor Candle Lanterns for Covered Patio, Porch, Fireplace Mantel, Table Centerpiece, No Glass Lantern Decor
Price
$23.99
Rating
4.3
Reviews
445
Latest month sales
B0CL63PQX5
Kalium Porch Lights Outdoor Wall Light Fixture, Matte Black Wall Sconce | Toughened Frame, Clear Glass Shade, Waterproof Lanterns, for Patio, Exterior, Front, Door, Entryway
Unlock to view ASIN details and product titles
Price
$35.99
Rating
4.7
Reviews
531
Latest month sales
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