Outdoor Fans Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Outdoor Fans sales on Amazon US totaled 296,400 units in July 2026 (▼ 10.6% vs. the prior month), generating an estimated $15,512,509 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.5% of unit volume and 56.4% of revenue, while a typical listing is priced at $67.33. The keyword itself pulled 15,620 Amazon queries over the same period (▼ 30.0% MoM).
Zooming out to the 12-month window ending July 2026, the outdoor fans Top 50 moved 1,590,250 units and $80,450,757 in cumulative sales — an average of 132,521 units and $6,704,230 per month. Monthly throughput topped out at 340,700 units in June 2026 and dipped to 42,900 in January 2026, leaving the latest reading 52.1% higher than August 2025.
Outdoor Fans Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
296.4K
▼ 10.6% MoM
Monthly Revenue 2026/07
$15.5M
▼ 13.9% MoM
Top 10 Market Share 2026/07
67.5%
Outdoor Fans Market Share & Sales Concentration on Amazon US — July 2026
The most-sold outdoor fans listing on Amazon US in July 2026 is ASIN B09MKPDJRT (Brand: DREO), which sold 60,000 units at $64.94 apiece — equal to 20.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $8,741,700 in July 2026 — 67.5% of unit volume and 56.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Outdoor Fans' on Amazon
July 2026
Is 67.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09MKPDJRT
DREO Tower Fan for Bedroom, 28ft/s Velocity, Ultra Quiet Fan, 8 Speeds | 2026 Upgraded DC Motor, 90° Oscillating, 4 Modes Standing Fan, Bladeless Fan for Indoors, Floor Fans with Remote, Black
60K
▼ 14.3%vs. prior month
$3.9M
latest month
12-month trend
B010N9AP5M
Lasko Oscillating Pedestal Fan - Adjustable to 47" - 2520 - White | Cooling Standing Fan for Bedroom, Living Room, and Home Office, 16" Blade Diameter, 3 Quiet Speeds
30K
▲ 50.0%vs. prior month
$899.4K
latest month
12-month trend
B0F43SPZCY
Portable Handheld Turbo Fan - 5 Gear High Speed 4000mAh Rechargeable Mini Personal Hand Fan Blow Cold Air, Battery Operated Travel Essentials, Beach Vacation, Gifts for Women, Men (Black)
20K
▼ 50.0%vs. prior month
$365K
latest month
12-month trend
B07BNGPWT4
Amazon Basics 16" Pedestal Fan with Remote for Bedroom, Living Room, Office, Adjustable Height, Dual-Layered Blades, 3 Speeds, 3 Modes, Timer, Tilt Head, 60W, Black
20K
▲ 0.0%vs. prior month
$899.8K
latest month
12-month trend
B07YKXF9VC
Lasko Pivoting High Velocity Portable Utility Fan - 12" - U12104 - Black | Adjustable Air Mover Blower Fan for Bedroom, Office Desk, Garage, and Home, With 2 Outlets 120V, 3 Speeds
20K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B001V8Y64Q
Lasko Cyclone Oscillating Pedestal Fan - Adjustable to 54" - 1843 - Black | Remote Control, Cooling Standing Fan for Bedroom, Living Room, and Home Office, 18" Blade Diameter, 3 Quiet Speeds
10K
▼ 50.0%vs. prior month
$451.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Outdoor Fans Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DREO is the best-performing outdoor fans brand in July 2026, moving 60,000 units across 1 ASIN for 30.0% of Top 10 volume. Lasko follows with 60,000 units (30.0%), ahead of Bearwind on 20,000 units (10.0%).
With 8 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.99 to $64.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DREO
1 ASIN in Top 10
30.0%
Units
60K
Revenue
$3.9M
Avg. price
$64.94
B09MKPDJRT
$64.94·★4.5·95.6K revsDREO Tower Fan for Bedroom, 28ft/s Velocity, Ultra Quiet Fan, 8 Speeds | 2026 Upgraded DC Motor, 90° Oscillating, 4 Modes Standing Fan, Bladeless Fan for Indoors, Floor Fans with Remote, Black
Units sold60K
Lasko
3 ASINs in Top 10
30.0%
Units
60K
Revenue
$2.4M
Avg. price
$40.86
B010N9AP5M
$29.98·★4.2·8.4K revsLasko Oscillating Pedestal Fan - Adjustable to 47" - 2520 - White | Cooling Standing Fan for Bedroom, Living Room, and Home Office, 16" Blade Diameter, 3 Quiet Speeds
Units sold30KB07YKXF9VC
$47.48·★4.6·24.6K revsLasko Pivoting High Velocity Portable Utility Fan - 12" - U12104 - Black | Adjustable Air Mover Blower Fan for Bedroom, Office Desk, Garage, and Home, With 2 Outlets 120V, 3 Speeds
Units sold20KB001V8Y64Q
$45.11·★4.3·15.8K revsLasko Cyclone Oscillating Pedestal Fan - Adjustable to 54" - 1843 - Black | Remote Control, Cooling Standing Fan for Bedroom, Living Room, and Home Office, 18" Blade Diameter, 3 Quiet Speeds
Units sold10K
Bearwind
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$365K
Avg. price
$18.99
B0F43SPZCY
$18.99·★4.6·3.9K revsPortable Handheld Turbo Fan - 5 Gear High Speed 4000mAh Rechargeable Mini Personal Hand Fan Blow Cold Air, Battery Operated Travel Essentials, Beach Vacation, Gifts for Women, Men (Black)
Units sold20K
Trending Outdoor Fans Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08866RDYK booked 10K units at $39.99, with ▲ 11.1% MoM change. On the growth side, B08GLV99T9 leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0F2YXRT45 close behind at ▲ 300.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08866RDYK
Koonie 8" Clip on Fan, 10000mAh Rechargeable Battery, Strong Airflow, Black | 4 Speeds, Sturdy Clamp, Ideal Portable USB Desk Fan for Office, Golf Cart, Camping, Travel, Tent, Outdoor, Treadmill & Gym
Price
$39.99
Rating
4.5
Reviews
16.4K
Latest month sales
B08GLV99T9
Simple Deluxe 20 Inch 3-Speed High Velocity Heavy Duty Metal Industrial Floor Fan for Warehouse, Workshop, Factory and Basement, Black, 2 Pack
Price
$89.89
Rating
4.6
Reviews
10.6K
Latest month sales
B0F2YXRT45
Passky 52 Inch Black Sleek Ceiling Fans with Lights, Remote Control | 3-color dimmable light, quiet reversible DC motor, easy install, memory, Timer, APP, bedroom, covered outdoor areas
Unlock to view ASIN details and product titles
Price
$54.99
Rating
4.4
Reviews
746
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this outdoor fans report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card