Outboard Motor Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Outboard Motor sales on Amazon US totaled 2,550 units in July 2026 (▼ 30.1% vs. the prior month), generating an estimated $889,687 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 94.1% of unit volume and 88.0% of revenue, while a typical listing is priced at $612.37. The keyword itself pulled 41,510 Amazon queries over the same period (▲ 13.4% MoM).
Zooming out to the 12-month window ending July 2026, the outboard motor Top 50 moved 17,500 units and $5,686,982 in cumulative sales — an average of 1,458 units and $473,915 per month. Monthly throughput topped out at 3,650 units in June 2026 and dipped to 350 in January 2026, leaving the latest reading 30.8% higher than August 2025.
Outboard Motor Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
2.5K
▼ 30.1% MoM
Monthly Revenue 2026/07
$889.7K
▼ 28.6% MoM
Top 10 Market Share 2026/07
94.1%
Outboard Motor Market Share & Sales Concentration on Amazon US — July 2026
The most-sold outboard motor listing on Amazon US in July 2026 is ASIN B0077OMFKK (Brand: Minn Kota), which sold 900 units at $159.00 apiece — equal to 35.3% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 2,400 units and $782,674 in July 2026 — 94.1% of unit volume and 88.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Outboard Motor' on Amazon
July 2026
Is 94.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0077OMFKK
Minn Kota Endura C2 Transom-Mount Electric Trolling Motor – 30 Lb. Thrust, 30 In. Shaft, Freshwater
900
▼ 10.0%vs. prior month
$137.7K
latest month
12-month trend
B00EYST1L8
Newport NV-Series Thrust Saltwater Transom Mounted Trolling Electric Trolling Motor w/LED Battery Indicator
500
▼ 37.5%vs. prior month
$120K
latest month
12-month trend
B00VYP3R82
Newport NV-Series Thrust Saltwater Transom Mounted Trolling Electric Trolling Motor w/LED Battery Indicator
200
▼ 50.0%vs. prior month
$34K
latest month
12-month trend
B07455NBNL
Newport Kayak Series 55lb Thrust Transom Mounted Saltwater Electric Trolling Motor w/LED Battery Indicator (24" Shaft)
200
▼ 33.3%vs. prior month
$48K
latest month
12-month trend
B07454VQ71
Newport Kayak Series 36lb Thrust Transom Mounted Saltwater Electric Trolling Motor w/LED Battery Indicator (24" Shaft)
200
▼ 33.3%vs. prior month
$34K
latest month
12-month trend
B0FCFKRD3K
68LB Thrust Trolling Motor 8 Speed Electric Outboard Motor Boat Kayak Motor with 6’’ Adjustable Handle 30'' Shaft Length & LED Indicator Transom Mounted for Kayak, Fishing Boat
100
▼ 50.0%vs. prior month
$20K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Outboard Motor Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Newport Vessels is the best-performing outboard motor brand in July 2026, moving 1,150 units across 5 ASINs for 47.9% of Top 10 volume. Minn Kota follows with 1,050 units (43.8%), ahead of BODIOO on 100 units (4.2%).
With 4 brands splitting the Top 10 and 95.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $209.99 to $1502.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Newport Vessels
5 ASINs in Top 10
47.9%
Units
1.1K
Revenue
$255.2K
Avg. price
$240.99
B00EYST1L8
$239.99·★4.6·3.4K revsNewport NV-Series Thrust Saltwater Transom Mounted Trolling Electric Trolling Motor w/LED Battery Indicator
Units sold500B00VYP3R82
$169.99·★4.5·1K revsNewport NV-Series Thrust Saltwater Transom Mounted Trolling Electric Trolling Motor w/LED Battery Indicator
Units sold200B07455NBNL
$239.99·★4.6·1.3K revsNewport Kayak Series 55lb Thrust Transom Mounted Saltwater Electric Trolling Motor w/LED Battery Indicator (24" Shaft)
Units sold200B07454VQ71
$169.99·★4.5·875 revsNewport Kayak Series 36lb Thrust Transom Mounted Saltwater Electric Trolling Motor w/LED Battery Indicator (24" Shaft)
Units sold200B00KJE9POE
$384.99·★4.3·234 revsNewport L-Series 86lb Thrust Transom Mounted Saltwater Electric Trolling Motor w/LED Battery Indicator (40" Shaft)
Units sold50
Minn Kota
3 ASINs in Top 10
43.8%
Units
1.1K
Revenue
$452.2K
Avg. price
$1502.99
B0077OMFKK
$159.00·★4.7·622 revsMinn Kota Endura C2 Transom-Mount Electric Trolling Motor – 30 Lb. Thrust, 30 In. Shaft, Freshwater
Units sold900B0C7LBLSHL
$1649.99·★4.6·129 revsMinn Kota Terrova Bow-Mount Electric Trolling Motor with GPS, Spot-Lock – 55 Lb. Thrust, 54 In. Shaft, Freshwater
Units sold100B0CCGQGK7L
$2699.99·★4.3·65 revsMinn Kota Riptide Terrova Bow-Mount Electric Trolling Motor with GPS, Spot-Lock – 80 Lb. Thrust, 60 In. Shaft, Saltwater
Units sold50
BODIOO
1 ASIN in Top 10
4.2%
Units
100
Revenue
$20K
Avg. price
$209.99
B0FCFKRD3K
$209.99·★4.3·67 revs68LB Thrust Trolling Motor 8 Speed Electric Outboard Motor Boat Kayak Motor with 6’’ Adjustable Handle 30'' Shaft Length & LED Indicator Transom Mounted for Kayak, Fishing Boat
Units sold100
Trending Outboard Motor Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CCGQGK7L booked 50 units at $2699.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CCGQGK7L
Minn Kota Riptide Terrova Bow-Mount Electric Trolling Motor with GPS, Spot-Lock – 80 Lb. Thrust, 60 In. Shaft, Saltwater
Price
$2699.99
Rating
4.3
Reviews
65
Latest month sales
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