Oura Ring 5 Gold Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oura Ring 5 Gold sales on Amazon US totaled 31,500 units in July 2026 (▼ 41.9% vs. the prior month), generating an estimated $5,665,120 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 82.5% of unit volume and 82.1% of revenue, while a typical listing is priced at $207.50. The keyword itself pulled 2,153 Amazon queries over the same period (▼ 69.9% MoM).
Zooming out to the 12-month window ending July 2026, the oura ring 5 gold Top 50 moved 186,450 units and $57,636,239 in cumulative sales — an average of 15,538 units and $4,803,020 per month. Monthly throughput topped out at 54,250 units in June 2026 and dipped to 4,750 in May 2026, leaving the latest reading 337.5% higher than August 2025.
Oura Ring 5 Gold Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31.5K
▼ 41.9% MoM
Monthly Revenue 2026/07
$5.7M
▼ 61.4% MoM
Top 10 Market Share 2026/07
82.5%
Oura Ring 5 Gold Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oura ring 5 gold listing on Amazon US in July 2026 is ASIN B0GRKC9NJP (Brand: OURA), which sold 10,000 units at $10.00 apiece — equal to 31.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 26,000 units and $4,650,000 in July 2026 — 82.5% of unit volume and 82.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oura Ring 5 Gold' on Amazon
July 2026
Is 82.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GRKC9NJP
OURA Ring 5 Sizing Kit, Smart Ring Accessory, Compatible App - Unique Sizing, Not Standard Ring Sizing - Receive Amazon Credit for Purchase
10K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B0GRK5GMTS
OURA Ring 5 Gifting Sizing Kit - Give the Gift of Oura | Unique Sizing, Give The Gift of Health
6K
▲ 20.0%vs. prior month
$60K
latest month
12-month trend
B0GRJVBPH3
OURA Oura Ring 5 - Silver - Size 9 - Smart Ring Health Tracker - Sleep, Activity, Women's Health, AI Advisor, 1 Week Battery Life, Oura App, Android & iOS Compatible
2K
▼ 33.3%vs. prior month
$798K
latest month
12-month trend
B0GRJZZ885
OURA Oura Ring 5 Smart Ring - Silver - Size 10 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
2K
▲ 0.0%vs. prior month
$798K
latest month
12-month trend
B0GRK9KZ2P
OURA Oura Ring 5 - Gold - Size 8 - Smart Ring Health Tracker - Sleep, Activity, Women's Health, AI Advisor, 1 Week Battery Life, Oura App, Android & iOS Compatible
1K
▼ 66.7%vs. prior month
$499K
latest month
12-month trend
B0GRJZX1D8
OURA Oura Ring 5 Smart Ring - Silver - Size 7 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
1K
▼ 50.0%vs. prior month
$399K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Oura Ring 5 Gold Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GRK1JNHJ booked 1K units at $499.00, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GRK1JNHJ
Oura Ring 5 - Gold - Size 7 - Smart Ring Health Tracker - Sleep, Activity, Women's Health, AI Advisor, 1 Week Battery Life, Oura App, Android & iOS Compatible
Price
$499.00
Rating
4.4
Reviews
1.9K
Latest month sales
B0GRK81NQY
OURA Ring 5 Smart Ring - Gold - Size 10 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Price
$499.00
Rating
4.4
Reviews
1.9K
Latest month sales
B0GRKCFSTP
Oura Ring 5 Smart Ring - Gold - Size 9 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Unlock to view ASIN details and product titles
Price
$499.00
Rating
4.4
Reviews
1.9K
Latest month sales
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