Oura 5 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oura 5 sales on Amazon US totaled 38,000 units in July 2026 (▼ 39.5% vs. the prior month), generating an estimated $6,800,662 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.3% of unit volume and 82.1% of revenue, while a typical listing is priced at $174.83. The keyword itself pulled 7,909 Amazon queries over the same period (▼ 54.0% MoM).
Zooming out to the 12-month window ending July 2026, the oura 5 Top 50 moved 235,950 units and $70,585,291 in cumulative sales — an average of 19,663 units and $5,882,108 per month. Monthly throughput topped out at 62,800 units in June 2026 and dipped to 7,150 in May 2026, leaving the latest reading 336.8% higher than August 2025.
Oura 5 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
38K
▼ 39.5% MoM
Monthly Revenue 2026/07
$6.8M
▼ 59.9% MoM
Top 10 Market Share 2026/07
76.3%
Oura 5 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oura 5 listing on Amazon US in July 2026 is ASIN B0GRKC9NJP (Brand: OURA), which sold 10,000 units at $10.00 apiece — equal to 26.3% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 29,000 units and $5,585,720 in July 2026 — 76.3% of unit volume and 82.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oura 5' on Amazon
July 2026
Is 76.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GRKC9NJP
OURA Ring 5 Sizing Kit, Smart Ring Accessory, Compatible App - Unique Sizing, Not Standard Ring Sizing - Receive Amazon Credit for Purchase
10K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B0GRK5GMTS
OURA Ring 5 Gifting Sizing Kit - Give the Gift of Oura | Unique Sizing, Give The Gift of Health
6K
▲ 20.0%vs. prior month
$60K
latest month
12-month trend
B0DY2PB7RB
WHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life
4K
▼ 33.3%vs. prior month
$1.4M
latest month
12-month trend
B0GRJVBPH3
Oura Ring 5 - Silver - Size 9 - Smart Ring Health Tracker - Sleep, Activity, Women's Health, AI Advisor, 1 Week Battery Life, Oura App, Android & iOS Compatible
2K
▼ 33.3%vs. prior month
$798K
latest month
12-month trend
B0GRJZZ885
OURA Oura Ring 5 Smart Ring - Silver - Size 10 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
2K
▲ 0.0%vs. prior month
$798K
latest month
12-month trend
B0GRJZX1D8
Oura Ring 5 Smart Ring - Silver - Size 7 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
1K
▼ 50.0%vs. prior month
$399K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Oura 5 Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
OURA is the best-performing oura 5 brand in July 2026, moving 25,000 units across 9 ASINs for 86.2% of Top 10 volume. WHOOP follows with 4,000 units (13.8%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $357.00 to $359.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OURA
9 ASINs in Top 10
86.2%
Units
25K
Revenue
$4.2M
Avg. price
$357.00
B0GRKC9NJP
$10.00·★4.6·737 revsOURA Ring 5 Sizing Kit, Smart Ring Accessory, Compatible App - Unique Sizing, Not Standard Ring Sizing - Receive Amazon Credit for Purchase
Units sold10KB0GRK5GMTS
$10.00·★4.4·90 revsOURA Ring 5 Gifting Sizing Kit - Give the Gift of Oura | Unique Sizing, Give The Gift of Health
Units sold6KB0GRJVBPH3
$399.00·★4.4·1.8K revsOura Ring 5 - Silver - Size 9 - Smart Ring Health Tracker - Sleep, Activity, Women's Health, AI Advisor, 1 Week Battery Life, Oura App, Android & iOS Compatible
Units sold2KB0GRJZZ885
$399.00·★4.4·1.8K revsOURA Oura Ring 5 Smart Ring - Silver - Size 10 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Units sold2KB0GRJZX1D8
$399.00·★4.4·1.8K revsOura Ring 5 Smart Ring - Silver - Size 7 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Units sold1KB0GRK9KZ2P
$499.00·★4.4·1.8K revsOura Ring 5 - Gold - Size 8 - Smart Ring Health Tracker - Sleep, Activity, Women's Health, AI Advisor, 1 Week Battery Life, Oura App, Android & iOS Compatible
Units sold1KB0GRK81NQY
$499.00·★4.4·1.8K revsOURA Oura Ring 5 Smart Ring - Gold - Size 10 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Units sold1KB0GRKCFSTP
$499.00·★4.4·1.8K revsOura Ring 5 Smart Ring - Gold - Size 9 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Units sold1KB0GRK1TQMZ
$499.00·★4.4·1.8K revsOura Ring 5 Smart Ring - Gold - Size 6 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Units sold1K
WHOOP
1 ASIN in Top 10
13.8%
Units
4K
Revenue
$1.4M
Avg. price
$359.00
B0DY2PB7RB
$359.00·★3.9·1.4K revsWHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life
Units sold4K
Trending Oura 5 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GRJZX1D8 booked 1K units at $399.00, with ▼ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GRJZX1D8
Oura Ring 5 Smart Ring - Silver - Size 7 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Price
$399.00
Rating
4.4
Reviews
1.8K
Latest month sales
B0GRK81NQY
OURA Oura Ring 5 Smart Ring - Gold - Size 10 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Price
$499.00
Rating
4.4
Reviews
1.8K
Latest month sales
B0GRKCFSTP
Oura Ring 5 Smart Ring - Gold - Size 9 - Fitness & Sleep Tracker | World’s Smallest Smart Ring, Activity, Women's Health, AI Advisor, 1 Week Battery Life, IP68 Waterproof, Size Before You Buy
Unlock to view ASIN details and product titles
Price
$499.00
Rating
4.4
Reviews
1.8K
Latest month sales
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