Ordinary Caffeine Eye Serum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ordinary Caffeine Eye Serum sales on Amazon US totaled 604,100 units in July 2026 (▼ 32.3% vs. the prior month), generating an estimated $9,529,998 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.5% of unit volume and 61.7% of revenue, while a typical listing is priced at $19.66. The keyword itself pulled 18,654 Amazon queries over the same period (▲ 17.2% MoM).
Zooming out to the 12-month window ending July 2026, the ordinary caffeine eye serum Top 50 moved 7,463,900 units and $120,866,118 in cumulative sales — an average of 621,992 units and $10,072,177 per month. Monthly throughput topped out at 892,000 units in June 2026 and dipped to 404,600 in May 2026, leaving the latest reading 37.3% higher than August 2025.
Ordinary Caffeine Eye Serum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
604.1K
▼ 32.3% MoM
Monthly Revenue 2026/07
$9.5M
▼ 37.6% MoM
Top 10 Market Share 2026/07
69.5%
Ordinary Caffeine Eye Serum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ordinary caffeine eye serum listing on Amazon US in July 2026 is ASIN B07CDN39DP (Brand: LUMIFY), which sold 100,000 units at $11.93 apiece — equal to 16.6% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 420,000 units and $5,883,500 in July 2026 — 69.5% of unit volume and 61.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ordinary Caffeine Eye Serum' on Amazon
July 2026
Is 69.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07CDN39DP
Lumify Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B0CNCL35CH
Dr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B091NJQ29P
Good Molecules Yerba Mate Wake Up Eye Gel, Caffeine Under Eye Cream, 15 ml | Refreshes and hydrates tired under eyes with caffeine. Helps improve the look of puffiness, under eye bags, and fine lines.
50K
▼ 16.7%vs. prior month
$294K
latest month
12-month trend
B0B45LL4DD
Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles, Korean Skin Care 30ml, 1.01 fl.oz
50K
▼ 16.7%vs. prior month
$792.5K
latest month
12-month trend
B00PBX3L7K
COSRX Snail Mucin 96% Repairing Serum for Sooothing & Hydrating 3.38 oz. | Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care
40K
▼ 60.0%vs. prior month
$689.2K
latest month
12-month trend
B01MUZVE1C
The Ordinary Caffeine Solution 5% + EGCG Eye Serum, Depuffing Eye Serum for Dark Circles and Tired Eyes
30K
▼ 25.0%vs. prior month
$276K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ordinary Caffeine Eye Serum Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LUMIFY is the best-performing ordinary caffeine eye serum brand in July 2026, moving 100,000 units across 1 ASIN for 23.8% of Top 10 volume. Dr.Melaxin follows with 70,000 units (16.7%), ahead of The Ordinary on 60,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 54.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.93 to $18.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LUMIFY
1 ASIN in Top 10
23.8%
Units
100K
Revenue
$1.2M
Avg. price
$11.93
B07CDN39DP
$11.93·★4.6·42.3K revsLumify Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
Units sold100K
Dr.Melaxin
1 ASIN in Top 10
16.7%
Units
70K
Revenue
$1.3M
Avg. price
$18.49
B0CNCL35CH
$18.49·★4.1·9.8K revsDr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
Units sold70K
The Ordinary
2 ASINs in Top 10
14.3%
Units
60K
Revenue
$723K
Avg. price
$12.05
B01MUZVE1C
$9.20·★4.4·19K revsThe Ordinary Caffeine Solution 5% + EGCG Eye Serum, Depuffing Eye Serum for Dark Circles and Tired Eyes
Units sold30KB0B5DYY1HQ
$14.90·★4.2·6.9K revsThe Ordinary Multi-Peptide Lash and Brow Serum, Peptide-Powered Formula for Thicker, Fuller Looking Lashes & Brows
Units sold30K
Trending Ordinary Caffeine Eye Serum Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B3GCCRVH booked 10K units at $16.88, with ▼ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B3GCCRVH
CeraVe Eye Cream for Wrinkles with Peptides, Caffeine & Niacinamide, 0.5oz | Dermatologist-Tested Skin Care Formula Targets Crows Feet and Delicate Under-Eye Skin To Visibly Smooth, Restore, and Protect
Price
$16.88
Rating
4.5
Reviews
9.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this ordinary caffeine eye serum report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card