Opinel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Opinel sales on Amazon US totaled 14,550 units in July 2026 (▼ 17.1% vs. the prior month), generating an estimated $381,412 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.5% of unit volume and 75.1% of revenue, while a typical listing is priced at $28.19. The keyword itself pulled 8,768 Amazon queries over the same period (▼ 13.4% MoM).
Zooming out to the 12-month window ending July 2026, the opinel Top 50 moved 226,200 units and $5,952,483 in cumulative sales — an average of 18,850 units and $496,040 per month. Monthly throughput topped out at 35,250 units in December 2025 and dipped to 8,550 in May 2026, leaving the latest reading 22.6% lower than August 2025.
Opinel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
14.6K
▼ 17.1% MoM
Monthly Revenue 2026/07
$381.4K
▼ 15.9% MoM
Top 10 Market Share 2026/07
73.5%
Opinel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold opinel listing on Amazon US in July 2026 is ASIN B0BF8FPH5L (Brand: CIVIVI), which sold 3,000 units at $29.74 apiece — equal to 20.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,700 units and $286,458 in July 2026 — 73.5% of unit volume and 75.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Opinel' on Amazon
July 2026
Is 73.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BF8FPH5L
CIVIVI Mini Praxis Folding Pocket Knife, 2.98" D2 Steel Blade, OD Green | G10 Handle with Pocket Clip, Safety Liner Lock, Small EDC Knife for Camping Hiking Survival C18026C-1
3K
▼ 40.0%vs. prior month
$89.2K
latest month
12-month trend
B0CKMF6GPZ
HOSHANHO Fillet Knife 7 Inch, Super Sharp Japanese Fish Boning Knife | Professional High Carbon Stainless Steel Filleting Knives for Meat Poultry Cutting
2K
▲ 0.0%vs. prior month
$106.5K
latest month
12-month trend
B00362HBPQ
KUROBARA 100% Pure Tsubaki Japanese Knife Maintenance Camellia Oil (3.4 oz)
1K
▲ 0.0%vs. prior month
$8.8K
latest month
12-month trend
B0B824PKTF
FUNBRO EDC Pocket Knife - 7CR13Mov Steel Tanto Blade | Slim Knife with Clip and Liner Lock, Window Breaker for Outdoor Camping- Stocking Stuffer Gifts for Men Women
1K
▲ 0.0%vs. prior month
$9.4K
latest month
12-month trend
B000UGYWTO
OPINEL No. 08 INOX - Stainless Steel Folding Pocket Knife, Beechwood Handle | Sustainable Beech Wood, European Stainless Steel, Lightweight, Virobloc Collar, Iconic Design, Made in France
800
▼ 11.1%vs. prior month
$12.5K
latest month
12-month trend
B07MJD19TB
P-38 Can Opener & P-51 Can Opener with Chains, US Shelby, Stainless Steel openers Stamped with US Shelby Co.
700
▼ 30.0%vs. prior month
$4.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Opinel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CIVIVI is the best-performing opinel brand in July 2026, moving 3,000 units across 1 ASIN for 28.0% of Top 10 volume. HOSHANHO follows with 2,500 units (23.4%), ahead of OPINEL on 1,400 units (13.1%).
With 8 brands splitting the Top 10 and 64.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.45 to $61.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CIVIVI
1 ASIN in Top 10
28.0%
Units
3K
Revenue
$89.2K
Avg. price
$29.74
B0BF8FPH5L
$29.74·★4.6·6K revsCIVIVI Mini Praxis Folding Pocket Knife, 2.98" D2 Steel Blade, OD Green | G10 Handle with Pocket Clip, Safety Liner Lock, Small EDC Knife for Camping Hiking Survival C18026C-1
Units sold3K
HOSHANHO
2 ASINs in Top 10
23.4%
Units
2.5K
Revenue
$130.5K
Avg. price
$61.99
B0CKMF6GPZ
$65.99·★4.7·4.2K revsHOSHANHO Fillet Knife 7 Inch, Super Sharp Japanese Fish Boning Knife | Professional High Carbon Stainless Steel Filleting Knives for Meat Poultry Cutting
Units sold2KB0CKYZ4LV3
$57.99·★4.7·1.9K revsHOSHANHO 3.75 inch Paring Knife, Ultra Sharp Japanese Kitchen Fruit Knife | Professional Japanese High Carbon Stainless Steel Small Kitchen Knives with Ergonomic Handle
Units sold500
OPINEL
2 ASINs in Top 10
13.1%
Units
1.4K
Revenue
$23.3K
Avg. price
$16.45
B000UGYWTO
$16.15·★4.7·11.1K revsOPINEL No. 08 INOX - Stainless Steel Folding Pocket Knife, Beechwood Handle | Sustainable Beech Wood, European Stainless Steel, Lightweight, Virobloc Collar, Iconic Design, Made in France
Units sold800B002SCUO04
$16.75·★4.7·11.9K revsOPINEL No. 08 Carbone - Carbon Steel Folding Pocket Knife, Beechwood Handle | Easy to Sharpen, Lightweight, Simple Design, Virobloc Safety Ring, Made in Savoie France
Units sold600
Trending Opinel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09MK8GZ8T booked 400 units at $19.99, with ▲ 33.3% MoM change. On the growth side, B000UH0RNS leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0GJYPBD5P close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09MK8GZ8T
GVDV Folding Pocket Knife with G10 Handle, 7CR17 Stainless Steel EDC Knife with Safety Liner Lock, Hunting Camping Hiking Fishing Knife for Men Women, Silver
Price
$19.99
Rating
4.5
Reviews
1.3K
Latest month sales
B000UH0RNS
OPINEL No. 10 Carbone - Carbon Steel Folding Pocket Knife, Beechwood Handle | Easy to Sharpen, Lightweight, Simple Design, Virobloc Safety Ring, Made in Savoie France
Price
$19.16
Rating
4.7
Reviews
11.9K
Latest month sales
B0GJYPBD5P
Gribo Kids Pocket Knife, First Folding Knife for Beginners with Safety Lock | Round tip, Olive Wood Handle, Kids Knife, Includes Gloves & Leather Sheath
Unlock to view ASIN details and product titles
Price
$27.98
Rating
4.4
Reviews
50
Latest month sales
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