One Cent Deals Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
One Cent Deals sales on Amazon US totaled 522,200 units in July 2026 (▼ 8.5% vs. the prior month), generating an estimated $3,908,269 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.7% of unit volume and 68.9% of revenue, while a typical listing is priced at $9.01. The keyword itself pulled 2,801 Amazon queries over the same period (▼ 59.9% MoM).
Zooming out to the 12-month window ending July 2026, the one cent deals Top 50 moved 6,624,750 units and $50,130,699 in cumulative sales — an average of 552,063 units and $4,177,558 per month. Monthly throughput topped out at 659,300 units in November 2025 and dipped to 350,600 in May 2026, leaving the latest reading 7.9% lower than August 2025.
One Cent Deals Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
522.2K
▼ 8.5% MoM
Monthly Revenue 2026/07
$3.9M
▼ 6.8% MoM
Top 10 Market Share 2026/07
74.7%
One Cent Deals Market Share & Sales Concentration on Amazon US — July 2026
The most-sold one cent deals listing on Amazon US in July 2026 is ASIN B07CDN39DP (Brand: LUMIFY), which sold 100,000 units at $11.93 apiece — equal to 19.1% of every unit tracked in this report.
The Top 10 ASINs account for 390,000 units and $2,690,900 in July 2026 — 74.7% of unit volume and 68.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'One Cent Deals' on Amazon
July 2026
Is 74.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07CDN39DP
LUMIFY Lumify Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B0BB3JGBH5
Quilted Northern Ultra Plush Toilet Paper, 6 Mega Rolls = 24 Regular Rolls, 4X More Absorbent*, 3-Ply Soft Toilet Tissue
100K
▲ 0.0%vs. prior month
$698K
latest month
12-month trend
B00T0C9XRK
essence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
80K
▼ 20.0%vs. prior month
$395.2K
latest month
12-month trend
B093D7Y3F2
EHZNZIE Crystal Clear Shower Curtain Liner 72x72, PEVA Waterproof Bath Curtain, No Chemical Smell, 3 Weighted Magnets, Durable with Rustproof Metal Grommets
30K
▲ 0.0%vs. prior month
$134.7K
latest month
12-month trend
B07FPT52DY
Peach Slices Acne Spot Dots (30 ct) - Hydrocolloid Pimple Patches for Face - Absorb Gunk, Protect Picking & Support Healing - 3 Sizes (7, 10, & 12mm) - Vegan, Cruelty Free, Korean Skin Care & Beauty
20K
▲ 0.0%vs. prior month
$97.6K
latest month
12-month trend
B0CYT2JKRP
HOMEXCEL Microfiber Cleaning Cloth 12 Pack, 12.5 x 12.5 inch Microfiber Towels for Cars, Ultra Absorbent Washing Cloth, Lint Free Streak Free Cleaning Rags for Car, Kitchen, and Window (Grey)
20K
▲ 100.0%vs. prior month
$118.8K
latest month
12-month trend
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Best One Cent Deals Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LUMIFY is the best-performing one cent deals brand in July 2026, moving 100,000 units across 1 ASIN for 25.6% of Top 10 volume. Quilted Northern follows with 100,000 units (25.6%), ahead of Essence Cosmetics on 90,000 units (23.1%).
With 8 brands splitting the Top 10 and 74.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.97 to $11.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LUMIFY
1 ASIN in Top 10
25.6%
Units
100K
Revenue
$1.2M
Avg. price
$11.93
B07CDN39DP
$11.93·★4.6·42.3K revsLUMIFY Lumify Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
Units sold100K
Quilted Northern
1 ASIN in Top 10
25.6%
Units
100K
Revenue
$698K
Avg. price
$6.98
B0BB3JGBH5
$6.98·★4.7·99.1K revsQuilted Northern Ultra Plush Toilet Paper, 6 Mega Rolls = 24 Regular Rolls, 4X More Absorbent*, 3-Ply Soft Toilet Tissue
Units sold100K
Essence Cosmetics
2 ASINs in Top 10
23.1%
Units
90K
Revenue
$444.9K
Avg. price
$4.97
B00T0C9XRK
$4.97·★4.3·401.9K revsessence Lash Princess False Lash Effect Mascara, Black (Pack of 1) | Volumizing & Lengthening, Clump-Free Fiber Brush, Defines and Separates; Vegan, Cruelty Free, Paraben Free, Oil Free
Units sold80KB06WW9SJ5M
$4.97·★4.5·43.4K revsessence Lash Princess Sculpted Volume Mascara, Black (Pack of 1) | Sculpts & Defines Lashes, Volumizing, Long-Lasting, No Flaking or Smudging, Vegan & Cruelty Free, Paraben Free
Units sold10K
Trending One Cent Deals Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B06WW9SJ5M booked 10K units at $4.97, with ▲ 0.0% MoM change. On the growth side, B0FF28JKR7 leads positive momentum with ▲ 150.0% MoM growth on 2K units, with B0CYT2JKRP close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06WW9SJ5M
essence Lash Princess Sculpted Volume Mascara, Black (Pack of 1) | Sculpts & Defines Lashes, Volumizing, Long-Lasting, No Flaking or Smudging, Vegan & Cruelty Free, Paraben Free
Price
$4.97
Rating
4.5
Reviews
43.4K
Latest month sales
B0FF28JKR7
Yincro Womens Lightweight Cardigan Long Sleeve Open Front Casual Sweater Cardigans with Pockets
Price
$14.99
Rating
4.4
Reviews
2.8K
Latest month sales
B0CYT2JKRP
HOMEXCEL Microfiber Cleaning Cloth 12 Pack, 12.5 x 12.5 inch Microfiber Towels for Cars, Ultra Absorbent Washing Cloth, Lint Free Streak Free Cleaning Rags for Car, Kitchen, and Window (Grey)
Unlock to view ASIN details and product titles
Price
$5.98
Rating
4.5
Reviews
11.3K
Latest month sales
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