Olly Probiotic Gummies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Olly Probiotic Gummies sales on Amazon US totaled 805,000 units in July 2026 (▼ 6.8% vs. the prior month), generating an estimated $17,576,890 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.4% of unit volume and 58.3% of revenue, while a typical listing is priced at $19.34. The keyword itself pulled 16,913 Amazon queries over the same period (▼ 5.8% MoM).
Zooming out to the 12-month window ending July 2026, the olly probiotic gummies Top 50 moved 10,261,900 units and $213,927,786 in cumulative sales — an average of 855,158 units and $17,827,316 per month. Monthly throughput topped out at 927,000 units in January 2026 and dipped to 530,000 in May 2026, leaving the latest reading 9.6% lower than August 2025.
Olly Probiotic Gummies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
805K
▼ 6.8% MoM
Monthly Revenue 2026/07
$17.6M
▼ 6.4% MoM
Top 10 Market Share 2026/07
53.4%
Olly Probiotic Gummies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold olly probiotic gummies listing on Amazon US in July 2026 is ASIN B0D5FZGY8W (Brand: O Positiv), which sold 100,000 units at $28.97 apiece — equal to 12.4% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 430,000 units and $10,253,800 in July 2026 — 53.4% of unit volume and 58.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Olly Probiotic Gummies' on Amazon
July 2026
Is 53.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D5FZGY8W
URO Vaginal Probiotics for Odor, Flora & pH Balance – 1-Month Supply | With 5B CFU of Lactobacillus Probiotics and XOS Prebiotics for Vaginal Health Support
100K
▲ 0.0%vs. prior month
$2.9M
latest month
12-month trend
B079H53D2B
Physician's CHOICE Probiotics 60 Billion CFU - 10 Strains + Organic Prebiotics - Immune, Digestive & Gut Health - Supports Occasional Constipation, Diarrhea, Gas & Bloating - for Women & Men - 30ct
80K
▼ 20.0%vs. prior month
$1.9M
latest month
12-month trend
B07B8BSGPL
Physician's CHOICE Probiotics for Women - PH Balance, Digestive, UT, & Feminine Health - 50 Billion CFU - 6 Unique Strains for Her - Organic Prebiotics, Cranberry Extract+ - Women Probiotic - 30 CT
60K
▲ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B08Y66H6B7
Culturelle Pro Strength Probiotics for Digestive Gut Health*, 12B CFU, 60ct | Daily Prebiotic Probiotic for Women & Men, Synbiotic, Lactobacillus Rhamnosus GG, No Refrigeration Needed, 2 Month Supply
50K
▼ 16.7%vs. prior month
$1.5M
latest month
12-month trend
B07H8LBDTG
OLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 130 Count | Women's Wellness, A Multitasking Blend of Vitamins, Biotin & Folic Acid, Gluten Free, No Synthetic Colors or Flavors
30K
▲ 0.0%vs. prior month
$483.3K
latest month
12-month trend
B0BSMJJX3K
Lemme Purr Vaginal Probiotic Gummies for Women, 30-Day Supply | Balanced pH, Healthy Odor, Yeast Balance & Flora Support + Vitamin C for Immune Health - Tasty Pineapple
30K
▲ 0.0%vs. prior month
$899.1K
latest month
12-month trend
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Best Olly Probiotic Gummies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Physician's CHOICE is the best-performing olly probiotic gummies brand in July 2026, moving 140,000 units across 2 ASINs for 32.6% of Top 10 volume. O Positiv follows with 100,000 units (23.3%), ahead of OLLY on 70,000 units (16.3%).
With 7 brands splitting the Top 10 and 72.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.24 to $28.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Physician's CHOICE
2 ASINs in Top 10
32.6%
Units
140K
Revenue
$3.1M
Avg. price
$21.92
B079H53D2B
$21.35·★4.6·144.1K revsPhysician's CHOICE Probiotics 60 Billion CFU - 10 Strains + Organic Prebiotics - Immune, Digestive & Gut Health - Supports Occasional Constipation, Diarrhea, Gas & Bloating - for Women & Men - 30ct
Units sold80KB07B8BSGPL
$22.49·★4.6·56.7K revsPhysician's CHOICE Probiotics for Women - PH Balance, Digestive, UT, & Feminine Health - 50 Billion CFU - 6 Unique Strains for Her - Organic Prebiotics, Cranberry Extract+ - Women Probiotic - 30 CT
Units sold60K
O Positiv
1 ASIN in Top 10
23.3%
Units
100K
Revenue
$2.9M
Avg. price
$28.97
B0D5FZGY8W
$28.97·★4.6·37.6K revsURO Vaginal Probiotics for Odor, Flora & pH Balance – 1-Month Supply | With 5B CFU of Lactobacillus Probiotics and XOS Prebiotics for Vaginal Health Support
Units sold100K
OLLY
3 ASINs in Top 10
16.3%
Units
70K
Revenue
$973.5K
Avg. price
$13.24
B07H8LBDTG
$15.12·★4.6·47.8K revsOLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 130 Count | Women's Wellness, A Multitasking Blend of Vitamins, Biotin & Folic Acid, Gluten Free, No Synthetic Colors or Flavors
Units sold30KB012RFVHSO
$11.72·★4.5·28.5K revsOLLY Probiotic + Prebiotic Gummy, 500 million CFUs, Peachy Peach - 30 Count | Gut Health Support, 500 million CFU of Bacillus Coagulans & Prebiotic FOS, Gluten Free, No Synthetic Colors or Flavors
Units sold20KB014G4AY1A
$12.88·★4.6·47.7K revsOLLY Women's Multivitamin, Supports Overall Wellness,* Biotin - 90 Count | Women's Wellness, A Multitasking Blend of Vitamins, Biotin & Folic Acid, Gluten Free, No Synthetic Colors or Flavors
Units sold20K
Trending Olly Probiotic Gummies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07B8BSGPL leads positive momentum with ▲ 20.0% MoM growth on 60K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07B8BSGPL
Physician's CHOICE Probiotics for Women - PH Balance, Digestive, UT, & Feminine Health - 50 Billion CFU - 6 Unique Strains for Her - Organic Prebiotics, Cranberry Extract+ - Women Probiotic - 30 CT
Price
$22.49
Rating
4.6
Reviews
56.7K
Latest month sales
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