Oil Paint Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oil Paint sales on Amazon US totaled 61,350 units in July 2026 (▲ 14.8% vs. the prior month), generating an estimated $915,906 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.5% of unit volume and 59.6% of revenue, while a typical listing is priced at $20.63. The keyword itself pulled 23,483 Amazon queries over the same period (▲ 5.4% MoM).
Zooming out to the 12-month window ending July 2026, the oil paint Top 50 moved 693,300 units and $12,486,412 in cumulative sales — an average of 57,775 units and $1,040,534 per month. Monthly throughput topped out at 116,900 units in October 2025 and dipped to 30,350 in May 2026, leaving the latest reading 25.2% higher than August 2025.
Oil Paint Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
61.4K
▲ 14.8% MoM
Monthly Revenue 2026/07
$915.9K
▲ 5.9% MoM
Top 10 Market Share 2026/07
68.5%
Oil Paint Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oil paint listing on Amazon US in July 2026 is ASIN B077WSBLZ1 (Brand: Shuttle Art), which sold 8,000 units at $9.99 apiece — equal to 13.0% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 42,000 units and $546,000 in July 2026 — 68.5% of unit volume and 59.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oil Paint' on Amazon
July 2026
Is 68.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B077WSBLZ1
Shuttle Art Acrylic Paint Set, 30 x12ml Tubes Artist Quality Non Toxic Rich Pigments Colors Great for Kids Adults Professional Painting on Rocks Canvas Wood Clay Fabric Ceramic Crafts
8K
▲ 33.3%vs. prior month
$79.9K
latest month
12-month trend
B00LFCWSPM
Pentel Oil Pastels - 50 Color Set (PHN-50)
7K
▲ 133.3%vs. prior month
$46.1K
latest month
12-month trend
B08CGMYQGN
UCANBE Athena Face Body Paint Oil Palette, 20 Colors Large Black White Professional Flash Tattoo Halloween SFX Party Artist Costume Festival Stage Cosplay Full Size Makeup Painting Kit 168g
5K
▲ 0.0%vs. prior month
$97.7K
latest month
12-month trend
B085F4JH1H
KEFF 24-Pack 𝗣𝗥𝗘𝗠𝗜𝗨𝗠 Canvas for Painting, 6 of 5x7, 8x10, 9x12,11x14 Painting Canvas Boards, Art Supplies for Adults & Kids - 100% Cotton Primed Canvases for Painting Acrylic, Oil, Watercolor
5K
▲ 0.0%vs. prior month
$111.9K
latest month
12-month trend
B002BWOS6C
Rust-Oleum Painter's Touch 2X Ultra Cover Spray Paint, Gloss Black | Indoor and Outdoor Surfaces (Metal, Wood, Plastic), Fast Dry, Durable, Sprays from Any Angle, Comfort Tip, Oil Based
4K
▲ 33.3%vs. prior month
$24K
latest month
12-month trend
B0B9R91Z2P
Tamaki 2 Pack Acrylic Paint Palette with Thumb Hole, 11.8 x 7.9 Inch | Clear Paint Pallet, Easy Clean Non-Stick Artist Pallet for Oil Watercolor Craft DIY Art Painting Palette
4K
▲ 0.0%vs. prior month
$24K
latest month
12-month trend
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Best Oil Paint Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Shuttle Art is the best-performing oil paint brand in July 2026, moving 8,000 units across 1 ASIN for 19.0% of Top 10 volume. Pentel follows with 7,000 units (16.7%), ahead of UCANBE on 7,000 units (16.7%).
Volume is spread across 8 brands, with the top three holding 52.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.31 to $24.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Shuttle Art
1 ASIN in Top 10
19.0%
Units
8K
Revenue
$79.9K
Avg. price
$9.99
B077WSBLZ1
$9.99·★4.7·9.7K revsShuttle Art Acrylic Paint Set, 30 x12ml Tubes Artist Quality Non Toxic Rich Pigments Colors Great for Kids Adults Professional Painting on Rocks Canvas Wood Clay Fabric Ceramic Crafts
Units sold8K
Pentel
1 ASIN in Top 10
16.7%
Units
7K
Revenue
$46.1K
Avg. price
$8.31
B00LFCWSPM
$8.31·★4.6·24.3K revsPentel Oil Pastels - 50 Color Set (PHN-50)
Units sold7K
UCANBE
2 ASINs in Top 10
16.7%
Units
7K
Revenue
$154.3K
Avg. price
$24.49
B08CGMYQGN
$19.99·★4.5·13.5K revsUCANBE Athena Face Body Paint Oil Palette, 20 Colors Large Black White Professional Flash Tattoo Halloween SFX Party Artist Costume Festival Stage Cosplay Full Size Makeup Painting Kit 168g
Units sold5KB09FGDZ4N6
$28.99·★4.6·2.8K revsUCANBE Athena Face Body Paint Oil Palette + Translucent Setting Powder + 10PCS Brushes Set, Professional Non Toxic Face Painting Pallet Kit for Halloween SFX Cosplay Clown Makeup for Women Adults
Units sold2K
Trending Oil Paint Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00LFCWSPM leads positive momentum with ▲ 133.3% MoM growth on 7K units, with B009OP2U5A close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00LFCWSPM
Pentel Oil Pastels - 50 Color Set (PHN-50)
Price
$8.31
Rating
4.6
Reviews
24.3K
Latest month sales
B009OP2U5A
Gamblin 1980 Oil Titanium White 150Ml
Price
$17.55
Rating
4.8
Reviews
475
Latest month sales
B097L4PYH3
149Pcs Deluxe Artist Painting Set with Aluminum and Beech Wood Easel, 48 Colors Acrylic & Oil Paints, 24 Colors Watercolor Paints, Art Paint Supplies for Artists, Beginner & Adults
Unlock to view ASIN details and product titles
Price
$99.95
Rating
4.7
Reviews
1.1K
Latest month sales
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