Ocean Decor Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ocean Decor sales on Amazon US totaled 121,800 units in July 2026 (▲ 0.7% vs. the prior month), generating an estimated $1,939,049 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.2% of unit volume and 67.2% of revenue, while a typical listing is priced at $15.61. The keyword itself pulled 15,442 Amazon queries over the same period (▼ 11.0% MoM).
Zooming out to the 12-month window ending July 2026, the ocean decor Top 50 moved 1,035,700 units and $16,117,662 in cumulative sales — an average of 86,308 units and $1,343,139 per month. Monthly throughput topped out at 121,800 units in July 2026 and dipped to 63,450 in May 2026, leaving the latest reading 26.3% higher than August 2025.
Ocean Decor Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
121.8K
▲ 0.7% MoM
Monthly Revenue 2026/07
$1.9M
▲ 0.7% MoM
Top 10 Market Share 2026/07
63.2%
Ocean Decor Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ocean decor listing on Amazon US in July 2026 is ASIN B0CR6SG9NZ (Brand: Arrowom), which sold 20,000 units at $9.99 apiece — equal to 16.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 77,000 units and $1,302,210 in July 2026 — 63.2% of unit volume and 67.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ocean Decor' on Amazon
July 2026
Is 63.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CR6SG9NZ
Hawaiian Leis, 24PCS Hawaiian Party Decorations Silk Flower Necklace | Colorful Luau Party Decorations, Tropical Designs Leis, Hula Dance Costume Accessories, Great for Summer Beach & Pool Party
20K
▲ 0.0%vs. prior month
$192K
latest month
12-month trend
B0B4518KC2
Northern Galaxy Light Aurora Projector with 33 Light Effects, Night Lights LED Star Projector for Bedroom Nebula Lamp, Remote Control, White Noises, Bluetooth Speaker for Parties Black
10K
▲ 0.0%vs. prior month
$332.2K
latest month
12-month trend
B0CKX7H63H
Tinsel Foil Fringe Curtains Wavy Backdrop for Parties Sparkle Metallic Wavy Foil Fringe Backdrop Curtain for Party Decorations Photo Booth Props for Birthday Graduation Wedding
9K
▲ 0.0%vs. prior month
$53.9K
latest month
12-month trend
B0BWRJF5DX
2 Pack Blue Party Decorations Ocean Party Decor Supplies Blue Party Streamers Birthday Decorations Tinsel Foil Fringe Curtains Photo Booth Props Celebration Decorations
8K
▼ 11.1%vs. prior month
$45.6K
latest month
12-month trend
B0DG92NWYG
Ambient Lighting, 16 Colors Led Lights for Bedroom, Gift Ideas, Room Decor | 3-in-1 Sunset/Ocean/Northern Patterns, Remote, 6 Brightness, 1 Hr Timer, Made of Glass & Wood, for Bedroom, Bathroom, Dorm
7K
▲ 40.0%vs. prior month
$247.2K
latest month
12-month trend
B0GK8F18R7
Waterproof Shower Lamp Rechargeable LED Ocean Projector Outdoor Table Lamps | 16 Color Ocean Wave Projection, Remote & Touch Control, USB-C Rechargeable, Bathroom Bedroom Spa Outdoor Table Lamps
6K
▲ 0.0%vs. prior month
$163.1K
latest month
12-month trend
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Best Ocean Decor Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Arrowom is the best-performing ocean decor brand in July 2026, moving 20,000 units across 1 ASIN for 26.0% of Top 10 volume. HODANS follows with 10,000 units (13.0%), ahead of BOMSI on 9,000 units (11.7%).
Volume is spread across 10 brands, with the top three holding 50.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $33.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Arrowom
1 ASIN in Top 10
26.0%
Units
20K
Revenue
$192K
Avg. price
$9.99
B0CR6SG9NZ
$9.99·★4.5·3.4K revsHawaiian Leis, 24PCS Hawaiian Party Decorations Silk Flower Necklace | Colorful Luau Party Decorations, Tropical Designs Leis, Hula Dance Costume Accessories, Great for Summer Beach & Pool Party
Units sold20K
HODANS
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$332.2K
Avg. price
$33.99
B0B4518KC2
$33.99·★4.3·10.3K revsNorthern Galaxy Light Aurora Projector with 33 Light Effects, Night Lights LED Star Projector for Bedroom Nebula Lamp, Remote Control, White Noises, Bluetooth Speaker for Parties Black
Units sold10K
BOMSI
1 ASIN in Top 10
11.7%
Units
9K
Revenue
$53.9K
Avg. price
$5.99
B0CKX7H63H
$5.99·★4.4·3.1K revsTinsel Foil Fringe Curtains Wavy Backdrop for Parties Sparkle Metallic Wavy Foil Fringe Backdrop Curtain for Party Decorations Photo Booth Props for Birthday Graduation Wedding
Units sold9K
Trending Ocean Decor Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D73FJ14L booked 4K units at $13.99, with ▲ 33.3% MoM change. On the growth side, B0DRFD2S2W leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B0BQRJ8599 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D73FJ14L
PINXIURY Water Hyacinth Handwoven Tissue Box Cover, Natural Handmade Wicker Napkin Box Holder, Handcrafted Square Facial Tissue, Rustic Decorative on Table and Bathroom, Office, Boho Decorative
Price
$13.99
Rating
4.7
Reviews
922
Latest month sales
B0DRFD2S2W
45pcs Ocean Affirmation Station Bulletin Board Set Classroom Decor | Motivational Posters Classroom Wall bulletin board You Are Growth Mindset Decor, Positive Accents Cutouts, School Office
Price
$9.99
Rating
4.8
Reviews
522
Latest month sales
B0BQRJ8599
BEUNAIZER BEUNAIZER Jewelry Dish Tray, Ring Dish, Ceramic Trinket Tray, Key Bowl | Decorative plate style keeps earrings, necklaces and small items easy to see, suited for friends, daughters and mothers.
Unlock to view ASIN details and product titles
Price
$6.59
Rating
4.8
Reviews
2.3K
Latest month sales
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