Oakley Meta Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oakley Meta sales on Amazon US totaled 28,600 units in July 2026 (▲ 26.0% vs. the prior month), generating an estimated $6,368,313 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.3% of unit volume and 67.8% of revenue, while a typical listing is priced at $209.36. The keyword itself pulled 19,180 Amazon queries over the same period (▼ 26.0% MoM).
Zooming out to the 12-month window ending July 2026, the oakley meta Top 50 moved 168,050 units and $34,099,067 in cumulative sales — an average of 14,004 units and $2,841,589 per month. Monthly throughput topped out at 28,600 units in July 2026 and dipped to 5,600 in January 2026, leaving the latest reading 84.5% higher than August 2025.
Oakley Meta Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
28.6K
▲ 26.0% MoM
Monthly Revenue 2026/07
$6.4M
▲ 82.5% MoM
Top 10 Market Share 2026/07
71.3%
Oakley Meta Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oakley meta listing on Amazon US in July 2026 is ASIN B072VXHZ1V (Brand: Pilotfish), which sold 7,000 units at $11.99 apiece — equal to 24.5% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 20,400 units and $4,315,046 in July 2026 — 71.3% of unit volume and 67.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oakley Meta' on Amazon
July 2026
Is 71.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B072VXHZ1V
Pilotfish No Tail Adjustable Eyewear Retainer Cable Strap: Sunglasses, Eyeglasses, Glasses (14 Inch, Tactical Black)
7K
▲ 0.0%vs. prior month
$83.9K
latest month
12-month trend
B0FLYDJHB4
Meta Ray-Ban (Gen 2) Wayfarer Smart AI Glasses, Matte Black, Clear Lenses
4K
vs. prior month
$1.5M
latest month
12-month trend
B0CGXYVQ1P
Meta Ray-Ban Meta (Gen 1), Wayfarer, Matte Black | Smart AI Glasses for Men, Women — 12 MP Ultra-Wide Camera, Open-Ear Audio, Video Recording, Bluetooth — Polarized Gradient Graphite Lenses — Sunglasses
3K
▼ 40.0%vs. prior month
$739.7K
latest month
12-month trend
B0FLYD7G7D
Meta Ray-Ban (Gen 2) Wayfarer Large Smart AI Glasses, Black, Clear Lenses | Camera, audio & Meta AI built in. Clear lens. Lightweight durable frame. Color code 601SSB, lens width 53mm.
1K
vs. prior month
$379K
latest month
12-month trend
B0FLYDWQDZ
Meta Ray-Ban (Gen 2) Wayfarer Smart AI Glasses, Black, Polarized Lenses | Camera, audio & Meta AI built in. Graphite Polarized lens. Lightweight durable frame. Color code 601ST3, lens width 50mm.
1K
vs. prior month
$408.1K
latest month
12-month trend
B0FLY77363
Ray-Ban Meta (Gen 1), Skyler, Shiny Black | Smart AI Glasses for Men, Women — 12 MP Ultra-Wide Camera, Open-Ear Speakers for Audio, Video Recording and Bluetooth — Green Lenses — Wearable Technology
1K
▲ 100.0%vs. prior month
$224K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Oakley Meta Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Meta is the best-performing oakley meta brand in July 2026, moving 12,400 units across 8 ASINs for 60.8% of Top 10 volume. Pilotfish follows with 7,000 units (34.3%), ahead of AMVR on 1,000 units (4.9%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.99 to $348.87, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Meta
8 ASINs in Top 10
60.8%
Units
12.4K
Revenue
$4.2M
Avg. price
$348.87
B0FLYDJHB4
$379.00·★4.1·1.1K revsMeta Ray-Ban (Gen 2) Wayfarer Smart AI Glasses, Matte Black, Clear Lenses
Units sold4KB0CGXYVQ1P
$247.00·★4.3·2.7K revsMeta Ray-Ban Meta (Gen 1), Wayfarer, Matte Black | Smart AI Glasses for Men, Women — 12 MP Ultra-Wide Camera, Open-Ear Audio, Video Recording, Bluetooth — Polarized Gradient Graphite Lenses — Sunglasses
Units sold3KB0FLYD7G7D
$379.00·★4.1·1.1K revsMeta Ray-Ban (Gen 2) Wayfarer Large Smart AI Glasses, Black, Clear Lenses | Camera, audio & Meta AI built in. Clear lens. Lightweight durable frame. Color code 601SSB, lens width 53mm.
Units sold1KB0FLYDWQDZ
$409.00·★4.2·900 revsMeta Ray-Ban (Gen 2) Wayfarer Smart AI Glasses, Black, Polarized Lenses | Camera, audio & Meta AI built in. Graphite Polarized lens. Lightweight durable frame. Color code 601ST3, lens width 50mm.
Units sold1KB0FLY77363
$224.00·★4.3·103 revsRay-Ban Meta (Gen 1), Skyler, Shiny Black | Smart AI Glasses for Men, Women — 12 MP Ultra-Wide Camera, Open-Ear Speakers for Audio, Video Recording and Bluetooth — Green Lenses — Wearable Technology
Units sold1KB0FLYGRDKW
$369.00·★4.0·502 revsMeta Ray-Ban (Gen 2) Wayfarer Large Smart AI Glasses, Green Lenses
Units sold800B0GQD6SF83
$499.00·★4.4·125 revsMeta Oakley Vanguard Smart AI Glasses Black, Prizm Black
Units sold800B0DDCLXN5H
$284.99·★4.0·601 revsRay-Ban Meta (Gen 1), Wayfarer, Large Matte Black | Smart AI Glasses for Men, Women — 12 MP Camera, Open-Ear Speakers, Video Recording, Bluetooth — Transitions® Clear Lenses — Wearable Technology
Units sold800
Pilotfish
1 ASIN in Top 10
34.3%
Units
7K
Revenue
$83.9K
Avg. price
$11.99
B072VXHZ1V
$11.99·★4.4·18.4K revsPilotfish No Tail Adjustable Eyewear Retainer Cable Strap: Sunglasses, Eyeglasses, Glasses (14 Inch, Tactical Black)
Units sold7K
AMVR
1 ASIN in Top 10
4.9%
Units
1K
Revenue
$37K
Avg. price
$36.99
B0FL7HQVRB
$36.99·★4.3·344 revsAMVR Magnetic 2-in-1 Charging Dock for Meta Ray-Ban Glasses(Gen 1 / Gen 2) | Charges glasses & original case with LED indicator, compatible with Wayfarer, Skyler, Headliner, Glasses & Case NOT Included
Units sold1K
Trending Oakley Meta Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FLYDJHB4 booked 4K units at $379.00.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FLYDJHB4
Meta Ray-Ban (Gen 2) Wayfarer Smart AI Glasses, Matte Black, Clear Lenses
Price
$379.00
Rating
4.1
Reviews
1.1K
Latest month sales
B0FLYD7G7D
Meta Ray-Ban (Gen 2) Wayfarer Large Smart AI Glasses, Black, Clear Lenses | Camera, audio & Meta AI built in. Clear lens. Lightweight durable frame. Color code 601SSB, lens width 53mm.
Price
$379.00
Rating
4.1
Reviews
1.1K
Latest month sales
B0FLYDWQDZ
Meta Ray-Ban (Gen 2) Wayfarer Smart AI Glasses, Black, Polarized Lenses | Camera, audio & Meta AI built in. Graphite Polarized lens. Lightweight durable frame. Color code 601ST3, lens width 50mm.
Unlock to view ASIN details and product titles
Price
$409.00
Rating
4.2
Reviews
900
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this oakley meta report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card