Nutrafol Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nutrafol Shampoo sales on Amazon US totaled 541,000 units in July 2026 (▼ 16.0% vs. the prior month), generating an estimated $24,338,090 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.7% of unit volume and 68.8% of revenue, while a typical listing is priced at $42.10. The keyword itself pulled 14,464 Amazon queries over the same period (▲ 5.6% MoM).
Zooming out to the 12-month window ending July 2026, the nutrafol shampoo Top 50 moved 6,527,200 units and $292,669,862 in cumulative sales — an average of 543,933 units and $24,389,155 per month. Monthly throughput topped out at 644,000 units in June 2026 and dipped to 348,000 in May 2026, leaving the latest reading 7.0% higher than August 2025.
Nutrafol Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
541K
▼ 16.0% MoM
Monthly Revenue 2026/07
$24.3M
▼ 13.8% MoM
Top 10 Market Share 2026/07
64.7%
Nutrafol Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nutrafol shampoo listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 18.5% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $16,748,900 in July 2026 — 64.7% of unit volume and 68.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nutrafol Shampoo' on Amazon
July 2026
Is 64.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B0BP8BXZ8M
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B00LTZEEGQ
Nutrafol Men Hair Growth Supplements, Ages 18-49, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
30K
▲ 0.0%vs. prior month
$2.6M
latest month
12-month trend
B0B57PZ2B2
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Pouch | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
20K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DV42H38H
CeraVe Gentle Hydrating Shampoo with Hyaluronic Acid for Hair & Scalp, 12oz | Leaves Hair and Scalp Soft and Healthy-Looking with Ceramides, Niacinamide and A Color Safe Formula
20K
▼ 33.3%vs. prior month
$179.4K
latest month
12-month trend
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Best Nutrafol Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing nutrafol shampoo brand in July 2026, moving 150,000 units across 2 ASINs for 42.9% of Top 10 volume. Nutrafol follows with 140,000 units (40.0%), ahead of CeraVe on 20,000 units (5.7%).
With 7 brands splitting the Top 10 and 88.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.97 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
2 ASINs in Top 10
42.9%
Units
150K
Revenue
$3M
Avg. price
$23.17
B00AINMFAC
$16.88·★4.6·112.3K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100KB0BP8BXZ8M
$29.47·★4.7·9K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold50K
Nutrafol
3 ASINs in Top 10
40.0%
Units
140K
Revenue
$12.3M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.6K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90KB00LTZEEGQ
$88.00·★3.9·5.8K revsNutrafol Men Hair Growth Supplements, Ages 18-49, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold30KB0B57PZ2B2
$88.00·★4.4·3.9K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Pouch | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold20K
CeraVe
1 ASIN in Top 10
5.7%
Units
20K
Revenue
$179.4K
Avg. price
$8.97
B0DV42H38H
$8.97·★4.5·6K revsCeraVe Gentle Hydrating Shampoo with Hyaluronic Acid for Hair & Scalp, 12oz | Leaves Hair and Scalp Soft and Healthy-Looking with Ceramides, Niacinamide and A Color Safe Formula
Units sold20K
Trending Nutrafol Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DHSRJJ6H leads positive momentum with ▲ 60.0% MoM growth on 8K units, with B0BP8BXZ8M close behind at ▲ 25.0% MoM on 50K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DHSRJJ6H
Rogaine Men's Thickening 2 in 1 Shampoo + Conditioner, Hair Thickening Shampoo & Conditioner with Rosemary Oil, Keratin & Citric Acid Leaves Hair Visibly Thicker, Not Minoxidil, 8.4 fl. oz
Price
$14.49
Rating
4.2
Reviews
1.6K
Latest month sales
B0BP8BXZ8M
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Price
$29.47
Rating
4.7
Reviews
9K
Latest month sales
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