Nursing Tops Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Nursing Tops sales on Amazon US totaled 14,200 units in July 2026 (▼ 11.8% vs. the prior month), generating an estimated $338,692 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.8% of unit volume and 63.3% of revenue, while a typical listing is priced at $24.72. The keyword itself pulled 28,777 Amazon queries over the same period (▼ 13.9% MoM).

Zooming out to the 12-month window ending July 2026, the nursing tops Top 50 moved 100,700 units and $2,501,068 in cumulative sales — an average of 8,392 units and $208,422 per month. Monthly throughput topped out at 16,100 units in June 2026 and dipped to 4,850 in December 2025, leaving the latest reading 175.7% higher than August 2025.

100.7KTotal units sold · Last 12 months
$2.5MTotal revenue · Last 12 months
28.8K▼ 13.9% MoM
Monthly search volume
$24.72Avg. price · July 2026

Nursing Tops Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales5.2K
Revenue$132.3K

2025/09

Sales6.6K
Revenue$160.5K

2025/10

Sales6.2K
Revenue$157K

2025/11

Sales6K
Revenue$156.5K

2025/12

Sales4.8K
Revenue$127.5K

2026/01

Sales7.2K
Revenue$182.1K

2026/02

Sales7.4K
Revenue$190.4K

2026/03

Sales10.1K
Revenue$259.5K

2026/04

Sales10.6K
Revenue$262.8K

2026/05

Sales6.4K
Revenue$152.6K

2026/06

Sales16.1K
Revenue$381.2K
14.2K

2026/07

Sales14.2K
Revenue$338.7K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

14.2K

▼ 11.8% MoM

Monthly Revenue 2026/07

$338.7K

▼ 11.1% MoM

Top 10 Market Share 2026/07

64.8%

See the Top 10 ASINs driving 64.8% of sales

Nursing Tops Market Share & Sales Concentration on Amazon US — July 2026

The most-sold nursing tops listing on Amazon US in July 2026 is ASIN B0C8SM2X3W (Brand: HBselect), which sold 5,000 units at $24.99 apiece — equal to 35.2% of every unit tracked in this report and 8.3× the volume of the No. 2 listing.

The Top 10 ASINs account for 9,200 units and $214,445 in July 2026 — 64.8% of unit volume and 63.3% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Nursing Tops' on Amazon

July 2026
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64.8% Volume Share 9.2K units sold
63.3% Revenue Share $214.4K estimated
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Top 5 Volume Share breakdown

B0C8SM2X3W 35.2%
B0DP4QF1L6 4.2%
B0CNLCX5HY 3.5%
B0CNRRNMSZ 3.5%
B0DLGLJRVS 3.5%
Others 50.0%
#1
HBselect Women Maternity Bras 5 Pack Nursing Bras for Breastfeeding | Seamless Pregnancy Sleep Bralette, Ultra Comfort Maternity Bra, Wireless Postpartum Breastfeeding Bra with Extra Extenders

B0C8SM2X3W

HBselect Women Maternity Bras 5 Pack Nursing Bras for Breastfeeding | Seamless Pregnancy Sleep Bralette, Ultra Comfort Maternity Bra, Wireless Postpartum Breastfeeding Bra with Extra Extenders

$24.99· 4.6·2.2K reviews
Monthly Sales

5K

▲ 0.0%

vs. prior month

Revenue

$119.3K

latest month

Monthly Trend

12-month trend

#2
Button Down Short Sleeve Shirts for Women V Neck Loose Roll Up Collared Shirt Casual Summer Tops with Pockets

B0DP4QF1L6

Button Down Short Sleeve Shirts for Women V Neck Loose Roll Up Collared Shirt Casual Summer Tops with Pockets

$10.79· 4.3·951 reviews
Monthly Sales

600

▼ 14.3%

vs. prior month

Revenue

$9K

latest month

Monthly Trend

12-month trend

#3
HBselect Maternity Nursing Sleep Bra for Breastfeeding Wireless Bralette | Women Nursing Bras for Breastfeeding 3/5 Pack Wireless Pregnancy Sleep Bralette Seamless Tank-style Bra for Postpartum Comfy

B0CNLCX5HY

HBselect Maternity Nursing Sleep Bra for Breastfeeding Wireless Bralette | Women Nursing Bras for Breastfeeding 3/5 Pack Wireless Pregnancy Sleep Bralette Seamless Tank-style Bra for Postpartum Comfy

$35.99· 4.0·6.6K reviews
Monthly Sales

500

▲ 0.0%

vs. prior month

Revenue

$20K

latest month

Monthly Trend

12-month trend

#4
Scrubs Tops for Woman - Soft Stretch, V-Neck Tops | 3 Pockets, Side Split Design, Short Sleeve, Breathable & Lightweight Nursing Shirt, Easy-Care Fabric for All-Day Comfort

B0CNRRNMSZ

Scrubs Tops for Woman - Soft Stretch, V-Neck Tops | 3 Pockets, Side Split Design, Short Sleeve, Breathable & Lightweight Nursing Shirt, Easy-Care Fabric for All-Day Comfort

$16.99· 4.0·2.3K reviews
Monthly Sales

500

▼ 28.6%

vs. prior month

Revenue

$8.4K

latest month

Monthly Trend

12-month trend

#5
COZYFIT Underscrub Long Sleeve Women, Scrubs Undershirts, Crew Neck

B0DLGLJRVS

COZYFIT Underscrub Long Sleeve Women, Scrubs Undershirts, Crew Neck

$9.74· 4.5·1.9K reviews
Monthly Sales

500

▲ 25.0%

vs. prior month

Revenue

$5.4K

latest month

Monthly Trend

12-month trend

#6
Womens Maternity Nursing Tank Cami for Breastfeeding with Adjustable Straps Color Black Dgrey White Size M

B0GCHT97NF

Womens Maternity Nursing Tank Cami for Breastfeeding with Adjustable Straps Color Black Dgrey White Size M

$19.98· 3.5·6 reviews
Monthly Sales

500

▲ 66.7%

vs. prior month

Revenue

$13.2K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Nursing Tops Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

HBselect is the best-performing nursing tops brand in July 2026, moving 5,500 units across 2 ASINs for 59.8% of Top 10 volume. COZYFIT follows with 1,000 units (10.9%), ahead of DAISITY on 900 units (9.8%).

With 7 brands splitting the Top 10 and 80.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.36 to $30.49, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

59.8%
10.9%
9.8%
19.6%
HBselect
COZYFIT
DAISITY
Other brands
1

HBselect

2 ASINs in Top 10

59.8%

Units

5.5K

Revenue

$139.3K

Avg. price

$30.49

  • HBselect Women Maternity Bras 5 Pack Nursing Bras for Breastfeeding | Seamless Pregnancy Sleep Bralette, Ultra Comfort Maternity Bra, Wireless Postpartum Breastfeeding Bra with Extra Extenders

    B0C8SM2X3W

    $24.99·4.6·2.2K revs

    HBselect Women Maternity Bras 5 Pack Nursing Bras for Breastfeeding | Seamless Pregnancy Sleep Bralette, Ultra Comfort Maternity Bra, Wireless Postpartum Breastfeeding Bra with Extra Extenders

    Units sold5K
  • HBselect Maternity Nursing Sleep Bra for Breastfeeding Wireless Bralette | Women Nursing Bras for Breastfeeding 3/5 Pack Wireless Pregnancy Sleep Bralette Seamless Tank-style Bra for Postpartum Comfy

    B0CNLCX5HY

    $35.99·4.0·6.6K revs

    HBselect Maternity Nursing Sleep Bra for Breastfeeding Wireless Bralette | Women Nursing Bras for Breastfeeding 3/5 Pack Wireless Pregnancy Sleep Bralette Seamless Tank-style Bra for Postpartum Comfy

    Units sold500
2

COZYFIT

2 ASINs in Top 10

10.9%

Units

1K

Revenue

$13.8K

Avg. price

$13.36

  • Scrubs Tops for Woman - Soft Stretch, V-Neck Tops | 3 Pockets, Side Split Design, Short Sleeve, Breathable & Lightweight Nursing Shirt, Easy-Care Fabric for All-Day Comfort

    B0CNRRNMSZ

    $16.99·4.0·2.3K revs

    Scrubs Tops for Woman - Soft Stretch, V-Neck Tops | 3 Pockets, Side Split Design, Short Sleeve, Breathable & Lightweight Nursing Shirt, Easy-Care Fabric for All-Day Comfort

    Units sold500
  • COZYFIT Underscrub Long Sleeve Women, Scrubs Undershirts, Crew Neck

    B0DLGLJRVS

    $9.74·4.5·1.9K revs

    COZYFIT Underscrub Long Sleeve Women, Scrubs Undershirts, Crew Neck

    Units sold500
3

DAISITY

2 ASINs in Top 10

9.8%

Units

900

Revenue

$24.3K

Avg. price

$22.73

  • Womens Maternity Nursing Tank Cami for Breastfeeding with Adjustable Straps Color Black Dgrey White Size M

    B0GCHT97NF

    $19.98·3.5·6 revs

    Womens Maternity Nursing Tank Cami for Breastfeeding with Adjustable Straps Color Black Dgrey White Size M

    Units sold500
  • Womens Maternity Nursing Tank Cami for Breastfeeding with Adjustable Straps

    B07FFL1TR8

    $25.48·4.3·7.6K revs

    Womens Maternity Nursing Tank Cami for Breastfeeding with Adjustable Straps

    Units sold400

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