Nursing Tops Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nursing Tops sales on Amazon US totaled 14,200 units in July 2026 (▼ 11.8% vs. the prior month), generating an estimated $338,692 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.8% of unit volume and 63.3% of revenue, while a typical listing is priced at $24.72. The keyword itself pulled 28,777 Amazon queries over the same period (▼ 13.9% MoM).
Zooming out to the 12-month window ending July 2026, the nursing tops Top 50 moved 100,700 units and $2,501,068 in cumulative sales — an average of 8,392 units and $208,422 per month. Monthly throughput topped out at 16,100 units in June 2026 and dipped to 4,850 in December 2025, leaving the latest reading 175.7% higher than August 2025.
Nursing Tops Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
14.2K
▼ 11.8% MoM
Monthly Revenue 2026/07
$338.7K
▼ 11.1% MoM
Top 10 Market Share 2026/07
64.8%
Nursing Tops Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nursing tops listing on Amazon US in July 2026 is ASIN B0C8SM2X3W (Brand: HBselect), which sold 5,000 units at $24.99 apiece — equal to 35.2% of every unit tracked in this report and 8.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 9,200 units and $214,445 in July 2026 — 64.8% of unit volume and 63.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nursing Tops' on Amazon
July 2026









Is 64.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0C8SM2X3W
HBselect Women Maternity Bras 5 Pack Nursing Bras for Breastfeeding | Seamless Pregnancy Sleep Bralette, Ultra Comfort Maternity Bra, Wireless Postpartum Breastfeeding Bra with Extra Extenders
5K
▲ 0.0%vs. prior month
$119.3K
latest month
12-month trend

B0DP4QF1L6
Button Down Short Sleeve Shirts for Women V Neck Loose Roll Up Collared Shirt Casual Summer Tops with Pockets
600
▼ 14.3%vs. prior month
$9K
latest month
12-month trend

B0CNLCX5HY
HBselect Maternity Nursing Sleep Bra for Breastfeeding Wireless Bralette | Women Nursing Bras for Breastfeeding 3/5 Pack Wireless Pregnancy Sleep Bralette Seamless Tank-style Bra for Postpartum Comfy
500
▲ 0.0%vs. prior month
$20K
latest month
12-month trend

B0CNRRNMSZ
Scrubs Tops for Woman - Soft Stretch, V-Neck Tops | 3 Pockets, Side Split Design, Short Sleeve, Breathable & Lightweight Nursing Shirt, Easy-Care Fabric for All-Day Comfort
500
▼ 28.6%vs. prior month
$8.4K
latest month
12-month trend

B0DLGLJRVS
COZYFIT Underscrub Long Sleeve Women, Scrubs Undershirts, Crew Neck
500
▲ 25.0%vs. prior month
$5.4K
latest month
12-month trend

B0GCHT97NF
Womens Maternity Nursing Tank Cami for Breastfeeding with Adjustable Straps Color Black Dgrey White Size M
500
▲ 66.7%vs. prior month
$13.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nursing Tops Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
HBselect is the best-performing nursing tops brand in July 2026, moving 5,500 units across 2 ASINs for 59.8% of Top 10 volume. COZYFIT follows with 1,000 units (10.9%), ahead of DAISITY on 900 units (9.8%).
With 7 brands splitting the Top 10 and 80.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.36 to $30.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
HBselect
2 ASINs in Top 10
59.8%
Units
5.5K
Revenue
$139.3K
Avg. price
$30.49

B0C8SM2X3W
$24.99·★4.6·2.2K revsHBselect Women Maternity Bras 5 Pack Nursing Bras for Breastfeeding | Seamless Pregnancy Sleep Bralette, Ultra Comfort Maternity Bra, Wireless Postpartum Breastfeeding Bra with Extra Extenders
Units sold5K
B0CNLCX5HY
$35.99·★4.0·6.6K revsHBselect Maternity Nursing Sleep Bra for Breastfeeding Wireless Bralette | Women Nursing Bras for Breastfeeding 3/5 Pack Wireless Pregnancy Sleep Bralette Seamless Tank-style Bra for Postpartum Comfy
Units sold500
COZYFIT
2 ASINs in Top 10
10.9%
Units
1K
Revenue
$13.8K
Avg. price
$13.36

B0CNRRNMSZ
$16.99·★4.0·2.3K revsScrubs Tops for Woman - Soft Stretch, V-Neck Tops | 3 Pockets, Side Split Design, Short Sleeve, Breathable & Lightweight Nursing Shirt, Easy-Care Fabric for All-Day Comfort
Units sold500
B0DLGLJRVS
$9.74·★4.5·1.9K revsCOZYFIT Underscrub Long Sleeve Women, Scrubs Undershirts, Crew Neck
Units sold500
DAISITY
2 ASINs in Top 10
9.8%
Units
900
Revenue
$24.3K
Avg. price
$22.73

B0GCHT97NF
$19.98·★3.5·6 revsWomens Maternity Nursing Tank Cami for Breastfeeding with Adjustable Straps Color Black Dgrey White Size M
Units sold500
B07FFL1TR8
$25.48·★4.3·7.6K revsWomens Maternity Nursing Tank Cami for Breastfeeding with Adjustable Straps
Units sold400
Trending Nursing Tops Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DLGLJRVS booked 500 units at $9.74, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0DLGLJRVS
COZYFIT Underscrub Long Sleeve Women, Scrubs Undershirts, Crew Neck
Price
$9.74
Rating
4.5
Reviews
1.9K
Latest month sales

B0GCHT97NF
Womens Maternity Nursing Tank Cami for Breastfeeding with Adjustable Straps Color Black Dgrey White Size M
Price
$19.98
Rating
3.5
Reviews
6
Latest month sales

B072R1J9QV
Cherokee WW Revolution Scrub Tops Women Mock Wrap 2 Pockets Nurse Shirt | Slim Fit, Instrument Loop, Soft 2-Way Stretch Fabric, Durable Construction, Side Vents, Easy Care, Breathable, Healthcare Use
Unlock to view ASIN details and product titles
Price
$21.59
Rating
4.5
Reviews
11.4K
Latest month sales
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