Nursing Pads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nursing Pads sales on Amazon US totaled 127,600 units in July 2026 (▼ 13.7% vs. the prior month), generating an estimated $1,885,619 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.3% of unit volume and 65.9% of revenue, while a typical listing is priced at $16.88. The keyword itself pulled 82,023 Amazon queries over the same period (▼ 13.5% MoM).
Zooming out to the 12-month window ending July 2026, the nursing pads Top 50 moved 1,427,400 units and $19,856,805 in cumulative sales — an average of 118,950 units and $1,654,734 per month. Monthly throughput topped out at 147,900 units in June 2026 and dipped to 69,650 in May 2026, leaving the latest reading 4.7% lower than August 2025.
Nursing Pads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
127.6K
▼ 13.7% MoM
Monthly Revenue 2026/07
$1.9M
▼ 16.7% MoM
Top 10 Market Share 2026/07
71.3%
Nursing Pads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nursing pads listing on Amazon US in July 2026 is ASIN B0070SKP1O (Brand: Lansinoh), which sold 30,000 units at $11.49 apiece — equal to 23.5% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 91,000 units and $1,242,630 in July 2026 — 71.3% of unit volume and 65.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nursing Pads' on Amazon
July 2026
Is 71.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0070SKP1O
Lansinoh Stay Dry Disposable Nursing Pads, Soft and Super Absorbent Breast Pads, Breastfeeding Essentials for Moms, 100 Count | Soft, Super Absorbent, Breast Pads, Breastfeeding Essentials for Moms
30K
▲ 0.0%vs. prior month
$323.4K
latest month
12-month trend
B01J61VL9W
Lansinoh Breast Therapy Packs with Soft Covers, 2 Pack | Hot and Cold Breast Pads Postpartum Essentials for Nipple Pain Relief, Mastitis, Engorgement, Breastfeeding & Pumping Support
10K
▲ 0.0%vs. prior month
$119.7K
latest month
12-month trend
B06XPHR7DF
Lansinoh Stay Dry Disposable Nursing Pads, Soft and Super Absorbent Breast Pads, Breastfeeding Essentials for Moms, 200 Count | Soft, Super Absorbent, Breast Pads, Breastfeeding Essentials for Moms
10K
▲ 0.0%vs. prior month
$214.4K
latest month
12-month trend
B07THDP4KZ
Frida Mom 2-in-1 Postpartum Pads, Perineal Ice Maxi Pads & Maternity Pad | Absorbent Instant Cold Therapy Packs and Maternity Pad Combined, Postpartum Care for New Moms
10K
▼ 50.0%vs. prior month
$189.7K
latest month
12-month trend
B0011ECPA2
Medela Soothing Hydrogel Pads for Nipples, Reusable 24 Hours, Pack of 4
8K
▼ 20.0%vs. prior month
$71K
latest month
12-month trend
B0CCQ8XCSX
Frida Mom Nursing Pads, Cooling Hydrogel Nipple Pads for Hydration, 8ct | For Hydration and Soothing Sore Nipples, Breastfeeding Essential for New & Nursing Moms
6K
▲ 0.0%vs. prior month
$53.9K
latest month
12-month trend
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Best Nursing Pads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Lansinoh is the best-performing nursing pads brand in July 2026, moving 55,000 units across 4 ASINs for 60.4% of Top 10 volume. Frida Mom follows with 16,000 units (17.6%), ahead of Medela on 8,000 units (8.8%).
With 6 brands splitting the Top 10 and 86.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.88 to $13.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Lansinoh
4 ASINs in Top 10
60.4%
Units
55K
Revenue
$689.3K
Avg. price
$12.83
B0070SKP1O
$11.49·★4.8·52.9K revsLansinoh Stay Dry Disposable Nursing Pads, Soft and Super Absorbent Breast Pads, Breastfeeding Essentials for Moms, 100 Count | Soft, Super Absorbent, Breast Pads, Breastfeeding Essentials for Moms
Units sold30KB01J61VL9W
$11.97·★4.6·31.3K revsLansinoh Breast Therapy Packs with Soft Covers, 2 Pack | Hot and Cold Breast Pads Postpartum Essentials for Nipple Pain Relief, Mastitis, Engorgement, Breastfeeding & Pumping Support
Units sold10KB06XPHR7DF
$21.49·★4.8·52.9K revsLansinoh Stay Dry Disposable Nursing Pads, Soft and Super Absorbent Breast Pads, Breastfeeding Essentials for Moms, 200 Count | Soft, Super Absorbent, Breast Pads, Breastfeeding Essentials for Moms
Units sold10KB003U3SWEA
$6.35·★4.8·52.9K revsLansinoh Stay Dry Disposable Nursing Pads, 36 Count | Soft, Super Absorbent, Breast Pads, Breastfeeding Essentials for Moms
Units sold5K
Frida Mom
2 ASINs in Top 10
17.6%
Units
16K
Revenue
$243.6K
Avg. price
$13.97
B07THDP4KZ
$18.97·★4.6·19.1K revsFrida Mom 2-in-1 Postpartum Pads, Perineal Ice Maxi Pads & Maternity Pad | Absorbent Instant Cold Therapy Packs and Maternity Pad Combined, Postpartum Care for New Moms
Units sold10KB0CCQ8XCSX
$8.98·★4.4·1.9K revsFrida Mom Nursing Pads, Cooling Hydrogel Nipple Pads for Hydration, 8ct | For Hydration and Soothing Sore Nipples, Breastfeeding Essential for New & Nursing Moms
Units sold6K
Medela
1 ASIN in Top 10
8.8%
Units
8K
Revenue
$71K
Avg. price
$8.88
B0011ECPA2
$8.88·★4.5·11.4K revsMedela Soothing Hydrogel Pads for Nipples, Reusable 24 Hours, Pack of 4
Units sold8K
Trending Nursing Pads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07GPJ9V4Y booked 3K units at $14.36, with ▼ 25.0% MoM change. On the growth side, B0GX2KQT5H leads positive momentum with ▲ 133.3% MoM growth on 700 units, with B0BTM73NWK close behind at ▲ 125.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07GPJ9V4Y
Organic Nursing Pads, 14 Washable Breast Pads,Wash Bag (Pastel Touch, L 5") | Viscose Derived from Bamboo, Breast Pads for Breastfeeding, Reusable Nipple Covers, Breastfeeding Essentials, Soft, Absorbent
Price
$14.36
Rating
4.6
Reviews
32.8K
Latest month sales
B0GX2KQT5H
Lansinoh Soothies Cooling Gel Nipple Pads, 6 Count | Reusable Hydrogel Pads for New Moms, Soft & Gentle Breastfeeding Essentials
Price
$21.99
Rating
4.6
Reviews
12.7K
Latest month sales
B0BTM73NWK
Momcozy Ultra-Thin Disposable Nursing Pads, Ultra-Absorbent No-Leak, 200PCS | Breathable, Individually Wrapped, Portable for Travel, Keeps Dry, Light & Unburdened
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.7
Reviews
2.2K
Latest month sales
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