Nuphy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nuphy sales on Amazon US totaled 8,500 units in July 2026 (▼ 14.6% vs. the prior month), generating an estimated $681,651 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 92.9% of unit volume and 91.2% of revenue, while a typical listing is priced at $104.36. The keyword itself pulled 13,833 Amazon queries over the same period (▲ 15.0% MoM).
Zooming out to the 12-month window ending July 2026, the nuphy Top 50 moved 106,000 units and $8,411,393 in cumulative sales — an average of 8,833 units and $700,949 per month. Monthly throughput topped out at 14,700 units in December 2025 and dipped to 3,650 in May 2026, leaving the latest reading 24.1% higher than August 2025.
Nuphy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
8.5K
▼ 14.6% MoM
Monthly Revenue 2026/07
$681.7K
▼ 9.3% MoM
Top 10 Market Share 2026/07
92.9%
Nuphy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nuphy listing on Amazon US in July 2026 is ASIN B0D14N2QZF (Brand: AULA), which sold 3,000 units at $69.99 apiece — equal to 35.3% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 7,900 units and $621,361 in July 2026 — 92.9% of unit volume and 91.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nuphy' on Amazon
July 2026
Is 92.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D14N2QZF
AULA F75 Pro Wireless Mechanical Keyboard,75% Hot Swappable Custom Keyboard with Knob,RGB Backlit,Pre-lubed Reaper Switches,Side Printed PBT Keycaps,2.4GHz/USB-C/BT5.0 Mechanical Gaming Keyboards
3K
▼ 25.0%vs. prior month
$204.1K
latest month
12-month trend
B0CLLHSWRL
AULA F99 Wireless Mechanical Keyboard,Tri-Mode BT5.0/2.4GHz/USB-C Hot Swappable Custom Keyboard,Pre-lubed Linear Switches,RGB Backlit Computer Gaming Keyboards for PC/Tablet/PS/Xbox
1K
▲ 0.0%vs. prior month
$68K
latest month
12-month trend
B0CQ53BKWT
AULA F75 75% Wireless Mechanical Keyboard, Hot Swappable Creamy Keyboard, Pre-lubed Reaper Switches, 2.4GHz/Type-C/BT5.0, RGB Backlit Gaming Keyboards(White & Blue)
1K
▲ 0.0%vs. prior month
$65.1K
latest month
12-month trend
B0DFXWQWB8
GravaStar Mercury K1 Lite 75% Wireless Mechanical Gaming Keyboard RGB | Gasket Mount, Hot Swappable Linear Switches, Creamy Sound Keyboard, 2.4GHz/USB-C/Bluetooth 5.0, for Win/Mac
500
▲ 25.0%vs. prior month
$44.8K
latest month
12-month trend
B0FDKPF9QJ
Redragon K745 PRO Wireless 108-Key Gasket RGB Gaming Keyboard, 4 Hotkeys | Extra Shortcut Keys, 0-Delay Tri-Mode, Cushioned Noise Dampening for Creamy Thocky Sound, Unfaded PBT Keycaps, PRO Software
500
▼ 50.0%vs. prior month
$27.6K
latest month
12-month trend
B0FMD1DGS8
Logitech Alto Keys K98M Wireless Mechanical Gasket Keyboard - Graphite | Customizable, clicky, vibration absorbing gasket, white backlit keys, Bluetooth, USB-C charging, for PC, Mac, Laptops
500
vs. prior month
$60K
latest month
12-month trend
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Best Nuphy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
AULA is the best-performing nuphy brand in July 2026, moving 5,400 units across 4 ASINs for 68.4% of Top 10 volume. GravaStar follows with 800 units (10.1%), ahead of Redragon on 500 units (6.3%).
With 6 brands splitting the Top 10 and 84.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $51.99 to $96.70, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
AULA
4 ASINs in Top 10
68.4%
Units
5.4K
Revenue
$368.3K
Avg. price
$68.38
B0D14N2QZF
$69.99·★4.6·1.8K revsAULA F75 Pro Wireless Mechanical Keyboard,75% Hot Swappable Custom Keyboard with Knob,RGB Backlit,Pre-lubed Reaper Switches,Side Printed PBT Keycaps,2.4GHz/USB-C/BT5.0 Mechanical Gaming Keyboards
Units sold3KB0CLLHSWRL
$65.54·★4.5·3.1K revsAULA F99 Wireless Mechanical Keyboard,Tri-Mode BT5.0/2.4GHz/USB-C Hot Swappable Custom Keyboard,Pre-lubed Linear Switches,RGB Backlit Computer Gaming Keyboards for PC/Tablet/PS/Xbox
Units sold1KB0CQ53BKWT
$65.99·★4.6·2.5K revsAULA F75 75% Wireless Mechanical Keyboard, Hot Swappable Creamy Keyboard, Pre-lubed Reaper Switches, 2.4GHz/Type-C/BT5.0, RGB Backlit Gaming Keyboards(White & Blue)
Units sold1KB0DKNLMD9D
$71.99·★4.5·746 revsAULA S98 Pro Wireless Mechanical Gaming Keyboard with Screen, Knob, 96 Keys | 2.4GHz/USB-C/BT5.0, Hot-Swappable, Linear Switches, Gasket Mount, PBT Keycaps, RGB Backlit Creamy Keyboard for PC/Office
Units sold400
GravaStar
2 ASINs in Top 10
10.1%
Units
800
Revenue
$83.6K
Avg. price
$96.70
B0DFXWQWB8
$76.45·★4.7·1.4K revsGravaStar Mercury K1 Lite 75% Wireless Mechanical Gaming Keyboard RGB | Gasket Mount, Hot Swappable Linear Switches, Creamy Sound Keyboard, 2.4GHz/USB-C/Bluetooth 5.0, for Win/Mac
Units sold500B0GDGVPS2G
$116.96·★4.5·199 revsGravaStar Mercury V60 Magnetic Gaming Keyboard, 8000Hz Polling Rate, Rapid Trigger Keyboard with Hall Effect Switches, 0.005mm Precision, Hot-Swappable, RGB, Wired for Windows/Mac - Onyx Crystal
Units sold300
Redragon
1 ASIN in Top 10
6.3%
Units
500
Revenue
$27.6K
Avg. price
$51.99
B0FDKPF9QJ
$51.99·★4.6·361 revsRedragon K745 PRO Wireless 108-Key Gasket RGB Gaming Keyboard, 4 Hotkeys | Extra Shortcut Keys, 0-Delay Tri-Mode, Cushioned Noise Dampening for Creamy Thocky Sound, Unfaded PBT Keycaps, PRO Software
Units sold500
Trending Nuphy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FMD1DGS8 booked 500 units at $109.99. On the growth side, B0GDGVPS2G leads positive momentum with ▲ 50.0% MoM growth on 300 units, with B0DFXWQWB8 close behind at ▲ 25.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMD1DGS8
Logitech Alto Keys K98M Wireless Mechanical Gasket Keyboard - Graphite | Customizable, clicky, vibration absorbing gasket, white backlit keys, Bluetooth, USB-C charging, for PC, Mac, Laptops
Price
$109.99
Rating
4.3
Reviews
276
Latest month sales
B0GDGVPS2G
GravaStar Mercury V60 Magnetic Gaming Keyboard, 8000Hz Polling Rate, Rapid Trigger Keyboard with Hall Effect Switches, 0.005mm Precision, Hot-Swappable, RGB, Wired for Windows/Mac - Onyx Crystal
Price
$116.96
Rating
4.5
Reviews
199
Latest month sales
B0DFXWQWB8
GravaStar Mercury K1 Lite 75% Wireless Mechanical Gaming Keyboard RGB | Gasket Mount, Hot Swappable Linear Switches, Creamy Sound Keyboard, 2.4GHz/USB-C/Bluetooth 5.0, for Win/Mac
Unlock to view ASIN details and product titles
Price
$76.45
Rating
4.7
Reviews
1.4K
Latest month sales
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