Nulo Cat Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nulo Cat Food sales on Amazon US totaled 324,800 units in July 2026 (▼ 14.2% vs. the prior month), generating an estimated $7,807,572 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.6% of unit volume and 57.5% of revenue, while a typical listing is priced at $26.17. The keyword itself pulled 24,075 Amazon queries over the same period (▲ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the nulo cat food Top 50 moved 3,470,550 units and $82,868,884 in cumulative sales — an average of 289,213 units and $6,905,740 per month. Monthly throughput topped out at 378,500 units in June 2026 and dipped to 186,200 in May 2026, leaving the latest reading 27.4% higher than August 2025.
Nulo Cat Food Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
324.8K
▼ 14.2% MoM
Monthly Revenue 2026/07
$7.8M
▼ 8.9% MoM
Top 10 Market Share 2026/07
61.6%
Nulo Cat Food Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nulo cat food listing on Amazon US in July 2026 is ASIN B00IOTB7PG (Brand: Temptations), which sold 30,000 units at $8.48 apiece — equal to 9.2% of every unit tracked in this report.
The Top 10 ASINs account for 200,000 units and $4,485,900 in July 2026 — 61.6% of unit volume and 57.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nulo Cat Food' on Amazon
July 2026
Is 61.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00IOTB7PG
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 16 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, 100% complete & balanced for adult cats
30K
▼ 40.0%vs. prior month
$239.1K
latest month
12-month trend
B07CTBXRXD
Purina Fancy Feast Classic Pate Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack, grain free recipes crafted with poultry and beef, made with no artificial colors or preservatives
30K
▲ 0.0%vs. prior month
$841.8K
latest month
12-month trend
B07D323MFZ
INABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 50 Tubes, Tuna & Chicken Variety
30K
▲ 0.0%vs. prior month
$976.2K
latest month
12-month trend
B072DTFZHL
Sheba Perfect Portions Cuts Wet Cat Food, Multipack, 2.6 oz, 24 ct | Grain-free, Chicken, Salmon & Turkey flavors, protein-rich, no corn or soy, essential vitamins & minerals, twin-pack trays
20K
▼ 33.3%vs. prior month
$513.8K
latest month
12-month trend
B01ALT2IRM
Fancy Feast Classic Pate Poultry & Beef Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack with recipes made with no artificial colors or preservatives. 100 percent complete and balanced
20K
▲ 0.0%vs. prior month
$561.2K
latest month
12-month trend
B07KYLF5S8
Purina Tidy Cats LightWeight Glade Clear Springs Litter, 17 lb | Glade Scented, tight clumping and low-dust formula offers 21-day odor control for multi-cat homes
20K
▼ 33.3%vs. prior month
$539.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nulo Cat Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fancy Feast is the best-performing nulo cat food brand in July 2026, moving 50,000 units across 2 ASINs for 25.0% of Top 10 volume. Temptations follows with 30,000 units (15.0%), ahead of INABA on 30,000 units (15.0%).
Volume is spread across 8 brands, with the top three holding 55.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.48 to $32.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fancy Feast
2 ASINs in Top 10
25.0%
Units
50K
Revenue
$1.4M
Avg. price
$28.06
B07CTBXRXD
$28.06·★4.7·25K revsPurina Fancy Feast Classic Pate Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack, grain free recipes crafted with poultry and beef, made with no artificial colors or preservatives
Units sold30KB01ALT2IRM
$28.06·★4.7·10.9K revsFancy Feast Classic Pate Poultry & Beef Wet Cat Food, 3 oz Cans, 30-Pack | Variety Pack with recipes made with no artificial colors or preservatives. 100 percent complete and balanced
Units sold20K
Temptations
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$239.1K
Avg. price
$8.48
B00IOTB7PG
$8.48·★4.8·72.9K revsTemptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 16 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, 100% complete & balanced for adult cats
Units sold30K
INABA
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$976.2K
Avg. price
$32.96
B07D323MFZ
$32.96·★4.9·13.5K revsINABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 50 Tubes, Tuna & Chicken Variety
Units sold30K
Trending Nulo Cat Food Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0B3C9335S leads positive momentum with ▲ 33.3% MoM growth on 4K units, with B08QYRK4XY close behind at ▲ 25.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B3C9335S
Reveal Fish & Chicken Variety in Broth Wet Cat Food 12-Pack 2.47 oz Cans | 100% Natural, High Quality Protein, Limited Ingredient, Grain Free, No Fillers, No Artificial Additives, No By-Products
Price
$15.18
Rating
4.6
Reviews
1.4K
Latest month sales
B08QYRK4XY
IAMS Proactive Health Indoor Dry Cat Food, Salmon, 7 lb | Veterinarian-recommended, #1 ingredient real salmon, reduces hairballs, supports healthy weight, boosts immune system
Price
$16.97
Rating
4.7
Reviews
6.1K
Latest month sales
B078JYLL18
Weruva B.F.F. OMG - Best Feline Friend Oh My Gravy!, Variety Pack, Rainbow Road, Wet Cat Food By, 2.8oz Can (Pack of 12)
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.2
Reviews
3.5K
Latest month sales
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