Nude Bra Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nude Bra sales on Amazon US totaled 152,700 units in July 2026 (▼ 21.6% vs. the prior month), generating an estimated $3,177,723 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.6% of unit volume and 62.8% of revenue, while a typical listing is priced at $19.34. The keyword itself pulled 16,994 Amazon queries over the same period (▼ 17.2% MoM).
Zooming out to the 12-month window ending July 2026, the nude bra Top 50 moved 1,254,950 units and $26,812,561 in cumulative sales — an average of 104,579 units and $2,234,380 per month. Monthly throughput topped out at 194,400 units in June 2026 and dipped to 57,250 in December 2025, leaving the latest reading 41.1% higher than August 2025.
Nude Bra Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
152.7K
▼ 21.6% MoM
Monthly Revenue 2026/07
$3.2M
▼ 23.5% MoM
Top 10 Market Share 2026/07
59.6%
Nude Bra Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nude bra listing on Amazon US in July 2026 is ASIN B001PU9A9Q (Brand: Nippies), which sold 30,000 units at $26.50 apiece — equal to 19.6% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 91,000 units and $1,995,450 in July 2026 — 59.6% of unit volume and 62.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nude Bra' on Amazon
July 2026
Is 59.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B001PU9A9Q
Nippies Reusable Nipple Covers, Skin Safe Pasties in Circle or Lift Style
30K
▼ 40.0%vs. prior month
$771.9K
latest month
12-month trend
B07RSXYKK3
Niidor Adhesive Bra Strapless Ultra Sticky Invisible Push up Silicone Bra Multiple Colors Sizes Reusable for Backless Dress
10K
▲ 0.0%vs. prior month
$204.7K
latest month
12-month trend
B0FLQMP8YN
LetsJoli Strapless Bras for Women Push Up Bandeau Wireless Tube Padded Bra
10K
▲ 0.0%vs. prior month
$190.7K
latest month
12-month trend
B0GMJDCYKB
Invisible Strapless Sticky Bra Push up for Women, Ultra Adhesive Bra for Backless Dress, Cleavage Bra Lift Novelty Bras
8K
▼ 20.0%vs. prior month
$199.9K
latest month
12-month trend
B07RPVJKYJ
Niidor Adhesive Bra Strapless Ultra Sticky Invisible Push up Silicone Bra Multiple Colors Sizes Reusable for Backless Dress
7K
▼ 12.5%vs. prior month
$143.3K
latest month
12-month trend
B0F6VKZ4FB
LetsJoli Jelly Bras for Women No Underwire Plus Size Push Up Supportive
7K
▲ 0.0%vs. prior month
$133.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nude Bra Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nippies is the best-performing nude bra brand in July 2026, moving 30,000 units across 1 ASIN for 33.0% of Top 10 volume. LetsJoli follows with 22,000 units (24.2%), ahead of Niidor on 17,000 units (18.7%).
With 7 brands splitting the Top 10 and 75.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.65 to $26.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nippies
1 ASIN in Top 10
33.0%
Units
30K
Revenue
$771.9K
Avg. price
$26.50
B001PU9A9Q
$26.50·★4.4·43.7K revsNippies Reusable Nipple Covers, Skin Safe Pasties in Circle or Lift Style
Units sold30K
LetsJoli
3 ASINs in Top 10
24.2%
Units
22K
Revenue
$419.7K
Avg. price
$19.65
B0FLQMP8YN
$19.99·★3.7·4.1K revsLetsJoli Strapless Bras for Women Push Up Bandeau Wireless Tube Padded Bra
Units sold10KB0F6VKZ4FB
$18.98·★4.1·22.1K revsLetsJoli Jelly Bras for Women No Underwire Plus Size Push Up Supportive
Units sold7KB0FSCJ9RKL
$19.99·★3.7·4.1K revsLetsJoli Strapless Bras for Women Push Up Bandeau Wireless Tube Padded Bra
Units sold5K
Niidor
2 ASINs in Top 10
18.7%
Units
17K
Revenue
$348K
Avg. price
$19.99
B07RSXYKK3
$19.99·★4.0·16K revsNiidor Adhesive Bra Strapless Ultra Sticky Invisible Push up Silicone Bra Multiple Colors Sizes Reusable for Backless Dress
Units sold10KB07RPVJKYJ
$19.99·★4.0·16K revsNiidor Adhesive Bra Strapless Ultra Sticky Invisible Push up Silicone Bra Multiple Colors Sizes Reusable for Backless Dress
Units sold7K
Trending Nude Bra Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DLGNTKS1 booked 6K units at $19.99, with ▲ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DLGNTKS1
Bontierie Nipple Covers Sticky Push up Bra Added Lift Seamless Ultra-Thin Pasties Women Adhesive Bras
Price
$19.99
Rating
4.4
Reviews
1.4K
Latest month sales
B0FSCJ9RKL
LetsJoli Strapless Bras for Women Push Up Bandeau Wireless Tube Padded Bra
Price
$19.99
Rating
3.7
Reviews
4.1K
Latest month sales
B0D8GNQDNX
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft
Unlock to view ASIN details and product titles
Price
$27.99
Rating
3.9
Reviews
13.4K
Latest month sales
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