Novilla Queen Size Mattress Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Novilla Queen Size Mattress sales on Amazon US totaled 42,000 units in July 2026 (▼ 11.8% vs. the prior month), generating an estimated $10,557,482 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.1% of unit volume and 53.4% of revenue, while a typical listing is priced at $246.81. The keyword itself pulled 21,432 Amazon queries over the same period (▲ 12.5% MoM).
Zooming out to the 12-month window ending July 2026, the novilla queen size mattress Top 50 moved 343,600 units and $89,797,143 in cumulative sales — an average of 28,633 units and $7,483,095 per month. Monthly throughput topped out at 47,600 units in June 2026 and dipped to 17,100 in August 2025, leaving the latest reading 145.6% higher than August 2025.
Novilla Queen Size Mattress Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
42K
▼ 11.8% MoM
Monthly Revenue 2026/07
$10.6M
▼ 14.5% MoM
Top 10 Market Share 2026/07
57.1%
Novilla Queen Size Mattress Market Share & Sales Concentration on Amazon US — July 2026
The most-sold novilla queen size mattress listing on Amazon US in July 2026 is ASIN B0DKTCWC8X (Brand: EGOHOME), which sold 6,000 units at $209.99 apiece — equal to 14.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 24,000 units and $5,638,640 in July 2026 — 57.1% of unit volume and 53.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Novilla Queen Size Mattress' on Amazon
July 2026
Is 57.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DKTCWC8X
EGOHOME 10 Inch Queen Mattress, Memory Foam Mattress in a Box with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 80''L x 60''W, White
6K
▲ 50.0%vs. prior month
$1.2M
latest month
12-month trend
B0DTTN5YMW
EGOHOME Queen Mattress 12 Inch, Green Tea Memory Foam Mattress, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 80''L x 60''W, White
4K
▲ 33.3%vs. prior month
$953.5K
latest month
12-month trend
B083YYBNF9
Novilla Bliss Queen Size Mattress, 12 Inch Gel Memory Foam Mattress Queen | Cool Night Sleep & Pressure Relief, Support Foam for Spine Alignment & Motion Isolation, Medium Plush Feel
3K
▼ 25.0%vs. prior month
$880.7K
latest month
12-month trend
B0FWR4Y44V
Queen Mattress, 12 Inch Queen Size Hybrid Mattress in a Box with Memory Foam and Individually Pocketed Spring, Motion Isolation, Pressure Relief, Medium Firmness, CertiPUR-US Certified
2K
▲ 100.0%vs. prior month
$365.8K
latest month
12-month trend
B0GJDTDLJK
Queen Mattress, 12 Inch Queen Size Mattress in a Box, Pocket Spring | Memory Foam, Medium Firm, Motion Isolation, Lumbar Support, Pressure Relief, Breathable Comfort
2K
▲ 185.7%vs. prior month
$377.4K
latest month
12-month trend
B0GZM2W47F
Dyonery Queen Size Mattress 10 Inch Gel Memory Foam Medium | Cooling & Back Pain Relief, Fiberglass Free, CertiPUR-US Certified, Foam Made in USA
2K
▲ 100.0%vs. prior month
$378K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Novilla Queen Size Mattress Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EGOHOME is the best-performing novilla queen size mattress brand in July 2026, moving 10,000 units across 2 ASINs for 41.7% of Top 10 volume. Novilla follows with 4,000 units (16.7%), ahead of Arcticus on 2,000 units (8.3%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $189.99 to $319.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EGOHOME
2 ASINs in Top 10
41.7%
Units
10K
Revenue
$2.2M
Avg. price
$229.99
B0DKTCWC8X
$209.99·★4.3·12K revsEGOHOME 10 Inch Queen Mattress, Memory Foam Mattress in a Box with Cooling Green Tea Gel, Relieve Pressure with Medium Firm Support, CertiPUR-US Certified, 80''L x 60''W, White
Units sold6KB0DTTN5YMW
$249.99·★4.3·12K revsEGOHOME Queen Mattress 12 Inch, Green Tea Memory Foam Mattress, Medium Firm | Bed Mattress in A Box, Cooling Green Tea Gel, Pressure Relief, CertiPUR-US Certified, Fiberglass Free, 80''L x 60''W, White
Units sold4K
Novilla
2 ASINs in Top 10
16.7%
Units
4K
Revenue
$1.2M
Avg. price
$319.99
B083YYBNF9
$299.99·★4.4·28.3K revsNovilla Bliss Queen Size Mattress, 12 Inch Gel Memory Foam Mattress Queen | Cool Night Sleep & Pressure Relief, Support Foam for Spine Alignment & Motion Isolation, Medium Plush Feel
Units sold3KB0DYVJQCTV
$339.99·★4.4·28.3K revsNovilla Bliss Mattress Queen Size, 14 Inch Gel Queen Memory Foam Mattress | Cooling Comfort & Pressure Relieving, Target Zoned Support for Back Pain Relief, CertiPUR US Certified Foams
Units sold1K
Arcticus
1 ASIN in Top 10
8.3%
Units
2K
Revenue
$365.8K
Avg. price
$189.99
B0FWR4Y44V
$189.99·★4.2·312 revsQueen Mattress, 12 Inch Queen Size Hybrid Mattress in a Box with Memory Foam and Individually Pocketed Spring, Motion Isolation, Pressure Relief, Medium Firmness, CertiPUR-US Certified
Units sold2K
Trending Novilla Queen Size Mattress Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GJDTDLJK booked 2K units at $179.99, with ▲ 185.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GJDTDLJK
Queen Mattress, 12 Inch Queen Size Mattress in a Box, Pocket Spring | Memory Foam, Medium Firm, Motion Isolation, Lumbar Support, Pressure Relief, Breathable Comfort
Price
$179.99
Rating
4.2
Reviews
133
Latest month sales
B0H3Q978M2
Queen Mattress, 12 Inch Hybrid Queen Mattress in a Box, Medium Firm Memory Foam mattress, with Individual Pocket Springs, Upgrade Zoned Support, Motion Isolation&Pressure Relief, CertiPUR-US
Price
$189.99
Rating
4.3
Reviews
68
Latest month sales
B0DYVJQCTV
Novilla Bliss Mattress Queen Size, 14 Inch Gel Queen Memory Foam Mattress | Cooling Comfort & Pressure Relieving, Target Zoned Support for Back Pain Relief, CertiPUR US Certified Foams
Unlock to view ASIN details and product titles
Price
$339.99
Rating
4.4
Reviews
28.3K
Latest month sales
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