Nothing Phone Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Apple is the best-performing nothing phone brand in July 2026, moving 3,000 units across 1 ASIN for 23.1% of Top 10 volume. Motorola follows with 3,000 units (23.1%), ahead of CMF BY NOTHING on 2,000 units (15.4%).

With 6 brands splitting the Top 10 and 61.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $39.00 to $340.60, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D362HGNP booked 500 units at $565.08, with ▲ 25.0% MoM change. On the growth side, B09V5LDZQ4 leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B0D79X1XCL close behind at ▲ 100.0% MoM on 200 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.