Nothing Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nothing sales on Amazon US totaled 11,800 units in July 2026 (▼ 45.5% vs. the prior month), generating an estimated $1,223,536 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.4% of unit volume and 53.1% of revenue, while a typical listing is priced at $165.42. The keyword itself pulled 22,548 Amazon queries over the same period (▼ 9.7% MoM).
Zooming out to the 12-month window ending July 2026, the nothing Top 50 moved 167,650 units and $15,204,423 in cumulative sales — an average of 13,971 units and $1,267,035 per month. Monthly throughput topped out at 28,450 units in November 2025 and dipped to 5,200 in May 2026, leaving the latest reading 4.9% higher than August 2025.
Nothing Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
11.8K
▼ 45.5% MoM
Monthly Revenue 2026/07
$1.2M
▼ 48.2% MoM
Top 10 Market Share 2026/07
75.4%
Nothing Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nothing listing on Amazon US in July 2026 is ASIN B0D83J6JJ9 (Brand: CMF BY NOTHING), which sold 2,000 units at $39.00 apiece — equal to 16.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 8,900 units and $649,508 in July 2026 — 75.4% of unit volume and 53.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nothing' on Amazon
July 2026
Is 75.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0D83J6JJ9
CMF Buds Pro 2 Wireless Earbuds with Smart Dial, 50dB Hybrid Noise Cancelling Earbuds Wireless Bluetooth 5.3, 11mm Bass with LDAC, 6 Hi-Res Audio Mics, 43H Playtime, Fast Charging Case, Dark Grey
2K
▼ 50.0%vs. prior month
$88.3K
latest month
12-month trend
B0CXPR5412
Nothing Ear (a) Wireless Earbuds, 45dB Hybrid Noise Cancelling Earbuds, Hi-Res Audio, Advanced Equaliser, Dual Connect, 6 Mics, 42.5H Playtime Ear Buds Wireless Bluetooth, Black
1K
▼ 66.7%vs. prior month
$65.5K
latest month
12-month trend
B0CXPRHTNB
Nothing Ear (a) Wireless Earbuds, 45dB Hybrid Noise Cancelling Earbuds, Hi-Res Audio, Advanced Equaliser, Dual Connect, 6 Mics, 42.5H Playtime Ear Buds Wireless Bluetooth, White
1K
▲ 0.0%vs. prior month
$63K
latest month
12-month trend
B0CXPRP216
Nothing Ear (a) Wireless Earbuds, 45dB Hybrid Noise Cancelling Earbuds, Hi-Res Audio, Advanced Equaliser, Dual Connect, 6 Mics, 42.5H Playtime Ear Buds Wireless Bluetooth, Yellow
1K
▲ 0.0%vs. prior month
$61.8K
latest month
12-month trend
B0F2M65H3S
CMF Buds 2a Wireless Earbuds Active Noise Cancelling 42dB Hybrid ANC Bluetooth Headphones, 12.4mm Dynamic Driver for Big Bass, 4 Mic Clear Calls, Sport Ear Buds for iPhone, Android, Dark Grey
1K
vs. prior month
$27.1K
latest month
12-month trend
B0F66MS88R
CMF BY NOTHING Watch 3 Pro Smart Watch for Men Women, Bluetooth Call AI Energy Score, 1.43” Heart Rate Tracking, Sleep Monitor, GPS & 130 Sport Modes, Fitness Tracker for Android iOS, IP68 Dark Grey
1K
▼ 50.0%vs. prior month
$72.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nothing Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Nothing is the best-performing nothing brand in July 2026, moving 4,900 units across 7 ASINs for 55.1% of Top 10 volume. CMF BY NOTHING follows with 4,000 units (44.9%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $44.22 to $98.71, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nothing
7 ASINs in Top 10
55.1%
Units
4.9K
Revenue
$461.5K
Avg. price
$98.71
B0CXPR5412
$59.00·★4.1·8.8K revsNothing Ear (a) Wireless Earbuds, 45dB Hybrid Noise Cancelling Earbuds, Hi-Res Audio, Advanced Equaliser, Dual Connect, 6 Mics, 42.5H Playtime Ear Buds Wireless Bluetooth, Black
Units sold1KB0CXPRHTNB
$59.00·★4.1·8.8K revsNothing Ear (a) Wireless Earbuds, 45dB Hybrid Noise Cancelling Earbuds, Hi-Res Audio, Advanced Equaliser, Dual Connect, 6 Mics, 42.5H Playtime Ear Buds Wireless Bluetooth, White
Units sold1KB0CXPRP216
$59.00·★4.1·8.8K revsNothing Ear (a) Wireless Earbuds, 45dB Hybrid Noise Cancelling Earbuds, Hi-Res Audio, Advanced Equaliser, Dual Connect, 6 Mics, 42.5H Playtime Ear Buds Wireless Bluetooth, Yellow
Units sold1KB0FHWM1D2Y
$129.00·★4.3·1.1K revsNothing Ear (3) Wireless Earbuds Super Mic 45dB Hybrid Active Noise Cancelling Bluetooth Headphones Hi-Res 6 Mics, 12mm Dynamic Bass Boost, Dual Connect ANC Sport Ear Buds for iPhone Android, Black
Units sold500B0DGLL5CWK
$89.00·★4.2·867 revsNothing Ear (Open) Open Ear Headphones, Ultra-Light with Adjustable Earhooks, Multipoint Connection Bluetooth Earbuds, Clear Voice Technology for AI Calls, IP54, Fast Charging, ChatGPT Supported
Units sold500B0CXPQKHR3
$77.00·★4.0·4.9K revsNothing Ear Wireless Earbuds Bluetooth, 45dB Hybrid Smart ANC Earbuds, 11mm Deep Bass Boost, Hi-Res Audio with LDAC & LHDC 5.0, 6 Mics Call, 40.5H Playtime with Fast Charging Case, ChatGPT Supported
Units sold500B0F66XD5LF
$219.00·★4.3·1.1K revsNothing Headphone (1) Hybrid Active Noise Cancelling Headphones, Wireless Over-Ear Headphones with 6 Mics, 80Hrs Playtime, Hi-Res Audio, KEF-Tuned, Spatial Sound, Comfort Fit & Fast Charging White
Units sold400
CMF BY NOTHING
3 ASINs in Top 10
44.9%
Units
4K
Revenue
$188K
Avg. price
$44.22
B0D83J6JJ9
$39.00·★4.3·3.1K revsCMF Buds Pro 2 Wireless Earbuds with Smart Dial, 50dB Hybrid Noise Cancelling Earbuds Wireless Bluetooth 5.3, 11mm Bass with LDAC, 6 Hi-Res Audio Mics, 43H Playtime, Fast Charging Case, Dark Grey
Units sold2KB0F2M65H3S
$24.65·★4.2·2K revsCMF Buds 2a Wireless Earbuds Active Noise Cancelling 42dB Hybrid ANC Bluetooth Headphones, 12.4mm Dynamic Driver for Big Bass, 4 Mic Clear Calls, Sport Ear Buds for iPhone, Android, Dark Grey
Units sold1KB0F66MS88R
$69.00·★4.2·2.4K revsCMF BY NOTHING Watch 3 Pro Smart Watch for Men Women, Bluetooth Call AI Energy Score, 1.43” Heart Rate Tracking, Sleep Monitor, GPS & 130 Sport Modes, Fitness Tracker for Android iOS, IP68 Dark Grey
Units sold1K
Trending Nothing Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F2M65H3S booked 1K units at $24.65. On the growth side, B08T9LW92P leads positive momentum with ▲ 50.0% MoM growth on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F2M65H3S
CMF Buds 2a Wireless Earbuds Active Noise Cancelling 42dB Hybrid ANC Bluetooth Headphones, 12.4mm Dynamic Driver for Big Bass, 4 Mic Clear Calls, Sport Ear Buds for iPhone, Android, Dark Grey
Price
$24.65
Rating
4.2
Reviews
2K
Latest month sales
B08T9LW92P
No nothing Styling Wax - Fragrance Free Matte Hair Paste - 3.4 oz | Strong hold hair wax for men & women, unscented for sensitive scalp, easy at-home styling.
Price
$24.99
Rating
4.2
Reviews
203
Latest month sales
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