Ninjago Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ninjago sales on Amazon US totaled 29,000 units in July 2026 (▲ 9.6% vs. the prior month), generating an estimated $888,792 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.6% of unit volume and 44.3% of revenue, while a typical listing is priced at $43.32. The keyword itself pulled 69,122 Amazon queries over the same period (▲ 14.3% MoM).
Zooming out to the 12-month window ending July 2026, the ninjago Top 50 moved 381,250 units and $10,311,080 in cumulative sales — an average of 31,771 units and $859,257 per month. Monthly throughput topped out at 69,850 units in December 2025 and dipped to 16,100 in May 2026, leaving the latest reading 66.7% higher than August 2025.
Ninjago Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
29K
▲ 9.6% MoM
Monthly Revenue 2026/07
$888.8K
▲ 9.5% MoM
Top 10 Market Share 2026/07
58.6%
Ninjago Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ninjago listing on Amazon US in July 2026 is ASIN B0DRW5WSFG (Brand: LEGO), which sold 4,000 units at $9.97 apiece — equal to 13.8% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 17,000 units and $394,070 in July 2026 — 58.6% of unit volume and 44.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ninjago' on Amazon
July 2026
Is 58.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DRW5WSFG
LEGO NINJAGO Kai's Motorcycle Speed Race Building Toy for Kids - Pretend Play Motorcycle Toy with 2 Minifigures - Building Blocks for Boys & Girls, Ages 6+ - Gift Idea for Birthdays - 71838
4K
▲ 33.3%vs. prior month
$36.5K
latest month
12-month trend
B0FMS6W31S
LEGO NINJAGO Ninja Character Display 15th Anniversary Building Toy for Kids, Ages 14+ - Ninja Playset W/Elemental Master of Lightning + 7 Minifigures - Gift Idea for Teen Boys & Girls - 71866
3K
▲ 0.0%vs. prior month
$132.4K
latest month
12-month trend
B0DJ17HYMR
LEGO NINJAGO Lloyd's Green Forest Dragon Toy - Pretend Play Building Toy for Boys and Girls, Ages 6+ - Birthday Gift for Kids - Dragon Figurine with 2 Minifigures for Kids - 71829
3K
▲ 50.0%vs. prior month
$59.9K
latest month
12-month trend
B0FMS64GXJ
LEGO NINJAGO Kai’s Dragon Mech Battle Pack Building Toy for Boys, Girls, & Kids, Ages 6+ - Poseable Dragon Figure & 3 Character Minifigures for Pretend Play - Gift Idea for Birthdays - 71851
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0BBY4QYBG
LEGO NINJAGO Kai's Ninja Race Car EVO, 2 in 1 Building Toy Set, Kids Can Build an Off Road Vehicle or Race Car, Ninja Minifigure with Toy Swords, Gift for Boys, Girls and Kids Ages 6+, 71780
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0CGY44HYD
LEGO NINJAGO Kai’s Elemental Fire Mech Action Figure, Mini Ninja Toy for Kids with Customizable Red Ninja Figure Plus Kai and Zane Minifigures, Adventure Set for Boys and Girls Ages 7 and Up, 71808
1K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
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Trending Ninjago Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FMSBJ5HR booked 1K units at $55.99, with ▲ 233.3% MoM change. On the growth side, B0G2T2HZQT leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0CGY4VZ1F close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMSBJ5HR
LEGO NINJAGO Ninja Vehicle Tree House Battle Building Toy for Boys, Girls, & Kids, Ages 7+ - Ninja Playset W/5 Minifigures, Motorcycle & Helicopter Toys - Gift Idea for Birthdays - 71857
Price
$55.99
Rating
4.6
Reviews
72
Latest month sales
B0G2T2HZQT
LEGO NINJAGO The Twin Titan Mechs 71870 | Building Toys for Boys & Girls, Ages 12+, Posable Mech Action Figures, 3 Minifigures, 1,707 pieces, Gift for Birthdays
Price
$139.99
Rating
4.2
Reviews
7
Latest month sales
B0CGY4VZ1F
LEGO NINJAGO Jay’s Mech Battle Pack Adventure Toy Set for Kids, with Jay Minifigure and Mech Figure, Creative Ninja Gift for Boys and Girls Aged 6 Years Old and Up, 71805
Unlock to view ASIN details and product titles
Price
$24.10
Rating
4.8
Reviews
1.8K
Latest month sales
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