Ninja Knife Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ninja Knife Set sales on Amazon US totaled 66,200 units in July 2026 (▼ 46.7% vs. the prior month), generating an estimated $4,112,748 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.4% of unit volume and 45.0% of revenue, while a typical listing is priced at $90.12. The keyword itself pulled 40,665 Amazon queries over the same period (▲ 20.2% MoM).
Zooming out to the 12-month window ending July 2026, the ninja knife set Top 50 moved 921,100 units and $54,425,250 in cumulative sales — an average of 76,758 units and $4,535,437 per month. Monthly throughput topped out at 144,400 units in November 2025 and dipped to 41,650 in September 2025, leaving the latest reading 43.8% higher than August 2025.
Ninja Knife Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
66.2K
▼ 46.7% MoM
Monthly Revenue 2026/07
$4.1M
▼ 46.0% MoM
Top 10 Market Share 2026/07
57.4%
Ninja Knife Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ninja knife set listing on Amazon US in July 2026 is ASIN B0C1YBPJ43 (Brand: Astercook), which sold 10,000 units at $39.88 apiece — equal to 15.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 38,000 units and $1,849,840 in July 2026 — 57.4% of unit volume and 45.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ninja Knife Set' on Amazon
July 2026
Is 57.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C1YBPJ43
Astercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
10K
▲ 0.0%vs. prior month
$399.3K
latest month
12-month trend
B0DYP3J5BW
Knife Set,Astercook Kitchen Knife Set with Block 14-Piece Full Tang Stainless Steel Knives with Sharpener Dishwasher Safe and Anti-Slip Ergonomic Handle Utensils Set
5K
▼ 44.4%vs. prior month
$277.3K
latest month
12-month trend
B0GCJQ4Z51
Knife Set, 8-Piece Kitchen Knife Set with Universal Block - Anti-Rust Chef Knives, Ergonomic Design, Dishwasher Safe (Black)
4K
▼ 20.0%vs. prior month
$96.1K
latest month
12-month trend
B0G8HSMYJJ
Astercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Khaki, Kitchen Utility Knives
4K
▲ 33.3%vs. prior month
$90.9K
latest month
12-month trend
B00R3Z49G6
Amazon Basics 14-Piece High Carbon Stainless Steel Kitchen Knife Set with Full Tang Construction, Ergonomic Handles, Sharpener and Pinewood Block, Black
3K
▼ 40.0%vs. prior month
$96.4K
latest month
12-month trend
B01ALYD1WI
Cuisinart 15-Piece Knife Set with Block, High Carbon Stainless Steel, Forged Triple Rivet, White, C77WTR-15P | Forged Triple Rivet kitchen knife set with extra-wide bolster, sleek white handles, sharpening steel & shears, C77WTR-15P
3K
▲ 0.0%vs. prior month
$280.7K
latest month
12-month trend
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Best Ninja Knife Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Astercook is the best-performing ninja knife set brand in July 2026, moving 24,000 units across 5 ASINs for 63.2% of Top 10 volume. NULAS follows with 4,000 units (10.5%), ahead of Amazon Basics on 3,000 units (7.9%).
With 6 brands splitting the Top 10 and 81.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.99 to $47.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Astercook
5 ASINs in Top 10
63.2%
Units
24K
Revenue
$997.4K
Avg. price
$42.96
B0C1YBPJ43
$39.88·★4.7·3.6K revsAstercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
Units sold10KB0DYP3J5BW
$59.99·★4.7·1.2K revsKnife Set,Astercook Kitchen Knife Set with Block 14-Piece Full Tang Stainless Steel Knives with Sharpener Dishwasher Safe and Anti-Slip Ergonomic Handle Utensils Set
Units sold5KB0G8HSMYJJ
$24.99·★4.7·601 revsAstercook Knife Set, 6-Piece Kitchen Knife Set with Block, High Carbon Stainless Steel Ultra Sharp Kitchen Knives, Wood Grain Handle, Dishwasher Safe Knife Block Set, Khaki, Kitchen Utility Knives
Units sold4KB0BW91HX7D
$49.99·★4.7·2.7K revsKnife Set, Astercook 21 Pieces Knife Sets for Kitchen with Block, Dishwasher Safe Kitchen Knife Set with Built-in Sharpener, German Stainless Steel Black Knife Block Set, Fathers Day Gift for Men
Units sold3KB0G4LV352H
$39.97·★4.8·222 revsAstercook Knife Set, 15 Pieces Kitchen Knife Set with Sharpener Block, German Stainless Steel Knives with Anti-Rust Coating, Dishwasher Safe, Elegant Cream White Design, Perfect for Holiday Gifts
Units sold2K
NULAS
1 ASIN in Top 10
10.5%
Units
4K
Revenue
$96.1K
Avg. price
$19.99
B0GCJQ4Z51
$19.99·★4.6·400 revsKnife Set, 8-Piece Kitchen Knife Set with Universal Block - Anti-Rust Chef Knives, Ergonomic Design, Dishwasher Safe (Black)
Units sold4K
Amazon Basics
1 ASIN in Top 10
7.9%
Units
3K
Revenue
$96.4K
Avg. price
$47.99
B00R3Z49G6
$47.99·★4.5·22.1K revsAmazon Basics 14-Piece High Carbon Stainless Steel Kitchen Knife Set with Full Tang Construction, Ergonomic Handles, Sharpener and Pinewood Block, Black
Units sold3K
Trending Ninja Knife Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CRH87MK9 booked 2K units at $39.98, with ▼ 33.3% MoM change. On the growth side, B0GCJ178WR leads positive momentum with ▲ 233.3% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CRH87MK9
Knife Set, 15 Pieces Kitchen Knife Set with Built in Sharpener, High Carbon German Stainless Steel Knife Block Set, Dishwasher Safe, Fathers Day Gift for Men
Price
$39.98
Rating
4.6
Reviews
2.7K
Latest month sales
B0G4LV352H
Astercook Knife Set, 15 Pieces Kitchen Knife Set with Sharpener Block, German Stainless Steel Knives with Anti-Rust Coating, Dishwasher Safe, Elegant Cream White Design, Perfect for Holiday Gifts
Price
$39.97
Rating
4.8
Reviews
222
Latest month sales
B0GCJ178WR
15-Piece Knife Set with Block, Built-In Sharpener, Dishwasher Safe | Black Coated Blades, Textured Handles, 6 Steak Knives and Kitchen Shears For Everyday Meal Prep and Dining
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.8
Reviews
144
Latest month sales
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