Night Gown Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Night Gown sales on Amazon US totaled 20,700 units in July 2026 (▼ 10.0% vs. the prior month), generating an estimated $349,440 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.7% of unit volume and 60.1% of revenue, while a typical listing is priced at $17.40. The keyword itself pulled 27,284 Amazon queries over the same period (▼ 16.6% MoM).
Zooming out to the 12-month window ending July 2026, the night gown Top 50 moved 206,750 units and $4,274,300 in cumulative sales — an average of 17,229 units and $356,192 per month. Monthly throughput topped out at 23,000 units in June 2026 and dipped to 10,850 in May 2026, leaving the latest reading 38.9% higher than August 2025.
Night Gown Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
20.7K
▼ 10.0% MoM
Monthly Revenue 2026/07
$349.4K
▼ 22.4% MoM
Top 10 Market Share 2026/07
64.7%
Night Gown Market Share & Sales Concentration on Amazon US — July 2026
The most-sold night gown listing on Amazon US in July 2026 is ASIN B07TFBLWCT (Brand: Frida Mom), which sold 5,000 units at $19.99 apiece — equal to 24.2% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 13,400 units and $210,094 in July 2026 — 64.7% of unit volume and 60.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Night Gown' on Amazon
July 2026
Is 64.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07TFBLWCT
Frida Mom Labor and Delivery Gown for Hospital, Easy-Snap, Tagless Gown | Nursing Gown with Skin-to-Skin Access and Full Coverage in the Back, Soft & Comfortable Fabric
5K
▼ 44.4%vs. prior month
$99.8K
latest month
12-month trend
B0DP6WCNNX
CRIPOM Babydoll Lingerie for Women Sexy Nightgowns Lace Chemise XXS-4XL
2K
▲ 0.0%vs. prior month
$19.7K
latest month
12-month trend
B0DP6WGXZH
CRIPOM Babydoll Lingerie for Women Sexy Nightgowns Lace Chemise XXS-4XL
1K
▲ 0.0%vs. prior month
$9.8K
latest month
12-month trend
B0GHDPMXWV
Generic Backless Cami Dress Backless Dress House Dress for Women Sleeveless Long Cami Lounge Dress Backless for Indoor Summer Wear
1K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B0D6YW5413
Ekouaer Nightgowns for Women Button Down Night Gowns Short Sleeve Sleepwear
1K
▲ 11.1%vs. prior month
$17K
latest month
12-month trend
B0DKTDZSJB
CHICME Women's Lace Trim Nightgown Side Slit Modal Sleep Dress
800
▼ 20.0%vs. prior month
$7.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Night Gown Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Frida Mom is the best-performing night gown brand in July 2026, moving 5,000 units across 1 ASIN for 37.3% of Top 10 volume. Ekouaer follows with 3,600 units (26.9%), ahead of CRIPOM on 3,000 units (22.4%).
With 5 brands splitting the Top 10 and 86.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.69 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Frida Mom
1 ASIN in Top 10
37.3%
Units
5K
Revenue
$99.8K
Avg. price
$19.99
B07TFBLWCT
$19.99·★4.6·5.5K revsFrida Mom Labor and Delivery Gown for Hospital, Easy-Snap, Tagless Gown | Nursing Gown with Skin-to-Skin Access and Full Coverage in the Back, Soft & Comfortable Fabric
Units sold5K
Ekouaer
5 ASINs in Top 10
26.9%
Units
3.6K
Revenue
$53.4K
Avg. price
$14.79
B0D6YW5413
$14.99·★4.6·2.7K revsEkouaer Nightgowns for Women Button Down Night Gowns Short Sleeve Sleepwear
Units sold1KB0DWDYXQY8
$14.99·★4.6·1.4K revsEkouaer Nightgowns for Women Button Down Night Gown Short Sleeve Sleepshirt | V Neck Nightshirt Soft Sleepwear Pajams Dress for Night, Sleep, Bedroom, Labor, Delivery, Maternity, Nursing, Hospital
Units sold700B0DWDZGQJF
$14.99·★4.6·1.4K revsEkouaer Nightgowns for Women Button Down Night Gown Short Sleeve Sleepshirt
Units sold700B0DZNGXD7Q
$13.98·★4.6·1.4K revsEkouaer Nightgowns for Women Button Down Sleep Shirt Short Sleeve Sleepwear | Ladies Night Gowns Classic Night Shirt Casual Pajama Dress for Sleep, Wedding, Party, Labor, Delivery, Maternity, Nursing
Units sold600B0DWF6ZQ29
$14.99·★4.6·1.4K revsEkouaer Nightgowns for Women Button Down Night Gown Short Sleeve Sleepshirt
Units sold600
CRIPOM
2 ASINs in Top 10
22.4%
Units
3K
Revenue
$29.4K
Avg. price
$9.69
B0DP6WCNNX
$9.69·★4.5·2.5K revsCRIPOM Babydoll Lingerie for Women Sexy Nightgowns Lace Chemise XXS-4XL
Units sold2KB0DP6WGXZH
$9.69·★4.5·2.5K revsCRIPOM Babydoll Lingerie for Women Sexy Nightgowns Lace Chemise XXS-4XL
Units sold1K
Trending Night Gown Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DWDZGQJF booked 700 units at $14.99, with ▲ 133.3% MoM change. On the growth side, B0FV7VGFV9 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0FV7QM9TX close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DWDZGQJF
Ekouaer Nightgowns for Women Button Down Night Gown Short Sleeve Sleepshirt
Price
$14.99
Rating
4.6
Reviews
1.4K
Latest month sales
B0FV7VGFV9
Ekouaer 3 Pack Nightgowns for Women Short Sleeve Sleep Shirt Soft Sleepwear
Price
$23.98
Rating
4.6
Reviews
686
Latest month sales
B0FV7QM9TX
Ekouaer 3 Pack Nightgowns for Women Short Sleeve Sleep Shirt Soft Sleepwear
Unlock to view ASIN details and product titles
Price
$25.98
Rating
4.6
Reviews
686
Latest month sales
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