Needle Felting Kit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Needle Felting Kit sales on Amazon US totaled 9,050 units in July 2026 (▼ 3.2% vs. the prior month), generating an estimated $160,442 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.7% of unit volume and 55.8% of revenue, while a typical listing is priced at $18.90. The keyword itself pulled 18,795 Amazon queries over the same period (▲ 3.4% MoM).
Zooming out to the 12-month window ending July 2026, the needle felting kit Top 50 moved 135,050 units and $2,510,500 in cumulative sales — an average of 11,254 units and $209,208 per month. Monthly throughput topped out at 23,200 units in December 2025 and dipped to 4,650 in May 2026, leaving the latest reading 10.4% higher than August 2025.
Needle Felting Kit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
9.1K
▼ 3.2% MoM
Monthly Revenue 2026/07
$160.4K
▼ 2.7% MoM
Top 10 Market Share 2026/07
59.7%
Needle Felting Kit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold needle felting kit listing on Amazon US in July 2026 is ASIN B0BYRLVG5L (Brand: IMZAY), which sold 1,000 units at $8.48 apiece — equal to 11.0% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 5,400 units and $89,496 in July 2026 — 59.7% of unit volume and 55.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Needle Felting Kit' on Amazon
July 2026
Is 59.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BYRLVG5L
IMZAY Needle Felting Tools, Needle Felting Supplies Needles Felting Needles | Needle Felting Kit with 3 Size 30 Pcs Felting Needles,Wooden Handle, Finger Cots, Perfect for DIY Felting Wool Projects
1K
▲ 0.0%vs. prior month
$8.2K
latest month
12-month trend
B0GK1KNZS4
Phinus Needle Felting Ket, Needle Felting Supplies with 30pcs 3 Sizes Wool Felting Needles, Wooden Handle, Fingercots, Storage Box, Felting Needle Tools for Beginner & Professional DIY Felting Crafts
600
▲ 100.0%vs. prior month
$4.4K
latest month
12-month trend
B07MR3M78G
Mayboos Needle Felting Starter Kit, Wool Roving 40 Colors Set | 3g per Color, Felting Kits for Beginners Adult, with Instruction Included for Felted Animal Needle Felting Supplies
600
▼ 14.3%vs. prior month
$16.2K
latest month
12-month trend
B0D1Y28SQB
wtisan 4 Pack Embroidery kit for Beginners Cross Stitch Kits for Adults | DIY Needlepoint Kits with Flower Patterns, Embroidery Tools, Threads, Step by Step Instructions, Hand Craft Lover Gift
600
▼ 40.0%vs. prior month
$10.1K
latest month
12-month trend
B0F7XWK6R7
WONVOC 100 Colors Needle Felting Wool, Wool Roving 3g /Color, 10.5 oz Total | Roving Wool for Felting, Fiber Art and Hand Spinning, Needle Felting Supplies, Felting Kit
600
▲ 20.0%vs. prior month
$13.2K
latest month
12-month trend
B0DQ4K7DLY
yuegool 6PCS Punch Needle Coaster Kit,Easy DIY Embroidery Set for Beginners, Kids & Adults with Patterns, Tools, Yarns, Hoop, Instructions & Coaster Holder
600
▲ 50.0%vs. prior month
$12K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Needle Felting Kit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mayboos is the best-performing needle felting kit brand in July 2026, moving 1,300 units across 3 ASINs for 24.1% of Top 10 volume. IMZAY follows with 1,000 units (18.5%), ahead of Phinus on 600 units (11.1%).
Volume is spread across 8 brands, with the top three holding 53.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.69 to $18.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mayboos
3 ASINs in Top 10
24.1%
Units
1.3K
Revenue
$26.2K
Avg. price
$18.66
B07MR3M78G
$26.99·★4.6·6.3K revsMayboos Needle Felting Starter Kit, Wool Roving 40 Colors Set | 3g per Color, Felting Kits for Beginners Adult, with Instruction Included for Felted Animal Needle Felting Supplies
Units sold600B0BR8X65R3
$9.99·★4.6·1.7K revsMayboos 74 Pcs Felting Needles 36/38/40 Gauge Needle Felting Supplies | Needle Felting Tools with 3 Sizes Felting Needles Wooden Handle for Beginner Professional
Units sold400B0C49TGFFJ
$18.99·★4.6·6.3K revsMayboos Needle Felting Kit, Wool Roving 20 Colors Set | Wool Felting Kit Felt Molds with Portable Storage Box for DIY Craft Home Decoration (Green Bag)
Units sold300
IMZAY
1 ASIN in Top 10
18.5%
Units
1K
Revenue
$8.2K
Avg. price
$8.48
B0BYRLVG5L
$8.48·★4.6·2.3K revsIMZAY Needle Felting Tools, Needle Felting Supplies Needles Felting Needles | Needle Felting Kit with 3 Size 30 Pcs Felting Needles,Wooden Handle, Finger Cots, Perfect for DIY Felting Wool Projects
Units sold1K
Phinus
1 ASIN in Top 10
11.1%
Units
600
Revenue
$4.4K
Avg. price
$7.69
B0GK1KNZS4
$7.69·★4.6·63 revsPhinus Needle Felting Ket, Needle Felting Supplies with 30pcs 3 Sizes Wool Felting Needles, Wooden Handle, Fingercots, Storage Box, Felting Needle Tools for Beginner & Professional DIY Felting Crafts
Units sold600
Trending Needle Felting Kit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07K4PR9SZ booked 300 units at $23.99, with ▲ 50.0% MoM change. On the growth side, B0GK1KNZS4 leads positive momentum with ▲ 100.0% MoM growth on 600 units, with B09PXVNQJJ close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07K4PR9SZ
Felting Needles, High Carbon Steel Needle Felting Tools, Made in Germany | Genuine Groz-Beckert high-carbon steel, color coded by gauge. Made in Germany, packaged in USA.
Price
$23.99
Rating
4.8
Reviews
1.9K
Latest month sales
B0GK1KNZS4
Phinus Needle Felting Ket, Needle Felting Supplies with 30pcs 3 Sizes Wool Felting Needles, Wooden Handle, Fingercots, Storage Box, Felting Needle Tools for Beginner & Professional DIY Felting Crafts
Price
$7.69
Rating
4.6
Reviews
63
Latest month sales
B09PXVNQJJ
Woolbuddy Needle Felting Mat 10 x 10 x 1.5 Inch (Blue), Pure Wool Felt Pad | 100% Pure Wool Felt Pad (10 x 10 Inch), Durable Plastic-Free Needle Felting Mat, Replacement for Needle Felting Foam Pads
Unlock to view ASIN details and product titles
Price
$20.99
Rating
4.8
Reviews
1.8K
Latest month sales
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