Navy Blue Bikini Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Navy Blue Bikini sales on Amazon US totaled 5,200 units in July 2026 (▼ 30.2% vs. the prior month), generating an estimated $169,914 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.1% of unit volume and 50.7% of revenue, while a typical listing is priced at $29.82. The keyword itself pulled 2,300 Amazon queries over the same period (▼ 80.0% MoM).
Zooming out to the 12-month window ending July 2026, the navy blue bikini Top 50 moved 23,250 units and $741,494 in cumulative sales — an average of 1,938 units and $61,791 per month. Monthly throughput topped out at 7,450 units in June 2026 and dipped to 200 in October 2025, leaving the latest reading 333.3% higher than August 2025.
Navy Blue Bikini Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
5.2K
▼ 30.2% MoM
Monthly Revenue 2026/07
$169.9K
▼ 28.4% MoM
Top 10 Market Share 2026/07
48.1%
Navy Blue Bikini Market Share & Sales Concentration on Amazon US — July 2026
The most-sold navy blue bikini listing on Amazon US in July 2026 is ASIN B0G2LQTW8V (Brand: Dipinon), which sold 400 units at $39.99 apiece — equal to 7.7% of every unit tracked in this report.
The Top 10 ASINs account for 2,500 units and $86,213 in July 2026 — 48.1% of unit volume and 50.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Navy Blue Bikini' on Amazon
July 2026
Is 48.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0G2LQTW8V
Women's High Waisted Bikini Sets Two Piece Swimsuit Color Block Sporty Athletic Moderate Coverage Bathing Suits
400
▼ 50.0%vs. prior month
$17.2K
latest month
12-month trend
B0DRHV9RWF
Herseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
400
▼ 50.0%vs. prior month
$13.2K
latest month
12-month trend
B0BLN4MSQZ
CUPSHE Women's Bikini Set Reversible Bottom Two Piece Swimsuit
300
▲ 0.0%vs. prior month
$11.4K
latest month
12-month trend
B0D2KP11D9
CUPSHE Bikini Set for Women High Waisted Scalloped Two Piece Swimsuit
200
▼ 33.3%vs. prior month
$8K
latest month
12-month trend
B0F12XCHWG
ZAFUL Women High Cut Bikini Sets String Sexy Swimsuit Two Piece Underwire Bathing Suit Brazilian Cheeky Cut Out Cute Swimwear
200
▼ 33.3%vs. prior month
$6.5K
latest month
12-month trend
B0F48RWXPT
CUPSHE Women's Triangle Bikini Set V Neck Two Piece Swimsuit Crossback
200
▼ 33.3%vs. prior month
$7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Navy Blue Bikini Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Herseas is the best-performing navy blue bikini brand in July 2026, moving 800 units across 3 ASINs for 32.0% of Top 10 volume. CUPSHE follows with 700 units (28.0%), ahead of Dipinon on 400 units (16.0%).
With 6 brands splitting the Top 10 and 76.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $27.32 to $39.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Herseas
3 ASINs in Top 10
32.0%
Units
800
Revenue
$25.3K
Avg. price
$27.32
B0DRHV9RWF
$27.99·★4.3·2.6K revsHerseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
Units sold400B0F4VMC4B2
$25.99·★4.2·1.3K revsHerseas Womens Textured Bikini Sets 2 Piece Twist Front Top Sexy Swimsuits
Units sold200B0FVKS23F7
$27.99·★4.3·2.6K revsHerseas Women High Waisted U Wired Texured 2 Piece Bikini Sets
Units sold200
CUPSHE
3 ASINs in Top 10
28.0%
Units
700
Revenue
$26.4K
Avg. price
$37.66
B0BLN4MSQZ
$37.99·★4.4·12.7K revsCUPSHE Women's Bikini Set Reversible Bottom Two Piece Swimsuit
Units sold300B0D2KP11D9
$39.99·★4.2·2.8K revsCUPSHE Bikini Set for Women High Waisted Scalloped Two Piece Swimsuit
Units sold200B0F48RWXPT
$34.99·★4.3·2.7K revsCUPSHE Women's Triangle Bikini Set V Neck Two Piece Swimsuit Crossback
Units sold200
Dipinon
1 ASIN in Top 10
16.0%
Units
400
Revenue
$17.2K
Avg. price
$39.99
B0G2LQTW8V
$39.99·★4.4·568 revsWomen's High Waisted Bikini Sets Two Piece Swimsuit Color Block Sporty Athletic Moderate Coverage Bathing Suits
Units sold400
Trending Navy Blue Bikini Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0G6D5WQLW booked 200 units at $19.99, with ▲ 0.0% MoM change. On the growth side, B0GQ9C7CXY leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G6D5WQLW
G Gradual Women's High Waisted Bikini Bottoms Tummy Control Swim Bottom
Price
$19.99
Rating
4.3
Reviews
227
Latest month sales
B0GQ912XD1
swimall Women's Thong Bikini Sets String Halter Two Piece Triangle Swimsuit Cute Brazilian Bathing Suit
Price
$33.99
Rating
4.2
Reviews
109
Latest month sales
B0GQ9C7CXY
swimall Women's Thong Bikini Sets String Halter Two Piece Triangle Swimsuit Cute Brazilian Bathing Suit
Unlock to view ASIN details and product titles
Price
$33.99
Rating
4.2
Reviews
109
Latest month sales
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