Nature Valley Granola Bars Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nature Valley Granola Bars sales on Amazon US totaled 353,000 units in July 2026 (▼ 1.9% vs. the prior month), generating an estimated $2,923,380 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.7% of unit volume and 40.2% of revenue, while a typical listing is priced at $8.75. The keyword itself pulled 47,013 Amazon queries over the same period (▲ 14.9% MoM).
Zooming out to the 12-month window ending July 2026, the nature valley granola bars Top 50 moved 3,779,400 units and $32,006,927 in cumulative sales — an average of 314,950 units and $2,667,244 per month. Monthly throughput topped out at 360,000 units in June 2026 and dipped to 237,000 in May 2026, leaving the latest reading 16.9% higher than August 2025.
Nature Valley Granola Bars Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
353K
▼ 1.9% MoM
Monthly Revenue 2026/07
$2.9M
▼ 3.8% MoM
Top 10 Market Share 2026/07
39.7%
Nature Valley Granola Bars Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nature valley granola bars listing on Amazon US in July 2026 is ASIN B007PE7ANY (Brand: KIND), which sold 30,000 units at $13.18 apiece — equal to 8.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $1,176,500 in July 2026 — 39.7% of unit volume and 40.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nature Valley Granola Bars' on Amazon
July 2026
Is 39.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B007PE7ANY
KIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
30K
▲ 50.0%vs. prior month
$354.9K
latest month
12-month trend
B006BHQU6Y
Nature’s Bakery Raspberry Fig Bars, Real Fruit, Nut Free, 12 Pack | of 12
20K
▲ 0.0%vs. prior month
$158.4K
latest month
12-month trend
B0886XS43K
Amazon Grocery, Apple Cinnamon Fruit & Grain Cereal Bars, 1.3 Oz, 8 Ct
20K
▲ 100.0%vs. prior month
$36.8K
latest month
12-month trend
B0025W9A5C
Nature Valley Crunchy Oats N Honey Granola Bars, 60 ct | Whole Grain Oats & Real Honey, 22g Whole Grain per Serving, No Artificial Flavors, Colors, or High Fructose Corn Syrup
10K
▼ 50.0%vs. prior month
$115.6K
latest month
12-month trend
B0BVT37H4W
Nature Valley Oats & Honey Protein Granola, Family Size, 17 oz | 50% More Than 11 oz Pouch, 13g Protein & 33g Whole Grain per Serving, Good Source of Fiber
10K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B00ALMAU48
Nature's Bakery Blueberry Fig Bars, 2 Oz, 6 Ct
10K
▲ 0.0%vs. prior month
$44.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nature Valley Granola Bars Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature Valley is the best-performing nature valley granola bars brand in July 2026, moving 50,000 units across 5 ASINs for 35.7% of Top 10 volume. KIND follows with 40,000 units (28.6%), ahead of Nature's Bakery on 30,000 units (21.4%).
With 4 brands splitting the Top 10 and 85.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.44 to $12.78, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature Valley
5 ASINs in Top 10
35.7%
Units
50K
Revenue
$452.7K
Avg. price
$9.91
B0025W9A5C
$12.89·★4.7·20.6K revsNature Valley Crunchy Oats N Honey Granola Bars, 60 ct | Whole Grain Oats & Real Honey, 22g Whole Grain per Serving, No Artificial Flavors, Colors, or High Fructose Corn Syrup
Units sold10KB0BVT37H4W
$5.98·★4.7·2.6K revsNature Valley Oats & Honey Protein Granola, Family Size, 17 oz | 50% More Than 11 oz Pouch, 13g Protein & 33g Whole Grain per Serving, Good Source of Fiber
Units sold10KB00BSW6P80
$14.49·★4.8·6.7K revsNature Valley Sweet & Salty Peanut Granola Bars, 30 ct, 36 oz | Savory Peanuts with Sweet Granola, No Artificial Flavors, Colors, or High Fructose Corn Syrup, Great for Lunch Boxes
Units sold10KB01N7LVABX
$5.49·★4.7·9.3K revsNature Valley Peanut Butter Biscuit Sandwiches, 10 ct, 13.5 oz | Honey Biscuit with Creamy Peanut Butter Filling, 14g Whole Grain per Serving, Individually Wrapped
Units sold10KB076J15XTY
$10.68·★4.6·11.4K revsNature Valley Variety Pack Protein Chewy Granola Bar, Gluten Free, 15 ct | Peanut Butter Dark Chocolate, Salted Caramel Nut & Peanut Almond Dark Chocolate, 10g Protein Each
Units sold10K
KIND
2 ASINs in Top 10
28.6%
Units
40K
Revenue
$484.4K
Avg. price
$12.78
B007PE7ANY
$13.18·★4.7·25.1K revsKIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
Units sold30KB085WTJFFD
$12.38·★4.7·3K revsKIND Mini Snack Bars Variety Pack, Gluten Free, Low Sugar, Low Calorie Snacks, Dark Chocolate Nuts & Sea Salt, Caramel Almond & Sea Salt, 20 Count
Units sold10K
Nature's Bakery
2 ASINs in Top 10
21.4%
Units
30K
Revenue
$202.6K
Avg. price
$6.44
B006BHQU6Y
$8.58·★4.7·18.7K revsNature’s Bakery Raspberry Fig Bars, Real Fruit, Nut Free, 12 Pack | of 12
Units sold20KB00ALMAU48
$4.29·★4.7·9.6K revsNature's Bakery Blueberry Fig Bars, 2 Oz, 6 Ct
Units sold10K
Trending Nature Valley Granola Bars Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B085WTJFFD booked 10K units at $12.38, with ▲ 11.1% MoM change. On the growth side, B0886XS43K leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B007PE7ANY close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B085WTJFFD
KIND Mini Snack Bars Variety Pack, Gluten Free, Low Sugar, Low Calorie Snacks, Dark Chocolate Nuts & Sea Salt, Caramel Almond & Sea Salt, 20 Count
Price
$12.38
Rating
4.7
Reviews
3K
Latest month sales
B0886XS43K
Amazon Grocery, Apple Cinnamon Fruit & Grain Cereal Bars, 1.3 Oz, 8 Ct
Price
$2.24
Rating
4.5
Reviews
5K
Latest month sales
B007PE7ANY
KIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
Unlock to view ASIN details and product titles
Price
$13.18
Rating
4.7
Reviews
25.1K
Latest month sales
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