Nature Made Prenatal Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nature Made Prenatal sales on Amazon US totaled 360,900 units in July 2026 (▼ 9.8% vs. the prior month), generating an estimated $9,713,455 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.9% of unit volume and 49.1% of revenue, while a typical listing is priced at $30.28. The keyword itself pulled 30,113 Amazon queries over the same period (▼ 1.9% MoM).
Zooming out to the 12-month window ending July 2026, the nature made prenatal Top 50 moved 4,056,300 units and $105,892,471 in cumulative sales — an average of 338,025 units and $8,824,373 per month. Monthly throughput topped out at 400,000 units in June 2026 and dipped to 216,950 in May 2026, leaving the latest reading 16.1% higher than August 2025.
Nature Made Prenatal Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
360.9K
▼ 9.8% MoM
Monthly Revenue 2026/07
$9.7M
▼ 10.9% MoM
Top 10 Market Share 2026/07
49.9%
Nature Made Prenatal Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nature made prenatal listing on Amazon US in July 2026 is ASIN B07BXVFC32 (Brand: Nature Made), which sold 40,000 units at $19.77 apiece — equal to 11.1% of every unit tracked in this report.
The Top 10 ASINs account for 180,000 units and $4,771,600 in July 2026 — 49.9% of unit volume and 49.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nature Made Prenatal' on Amazon
July 2026
Is 49.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07BXVFC32
Nature Made Prenatal Vitamins for Women with Folic Acid + DHA, 110 Softgels | Prenatal Vitamin and Mineral Supplement for Daily Nutritional Support, With Folic Acid and 19 Other Nutrients, 110 Day Supply
40K
▼ 20.0%vs. prior month
$791.6K
latest month
12-month trend
B09W363MVD
Ritual Women's Prenatal Multivitamins - Omega-3 DHA - 30 Servings | Clinical-Backed - Key Essential Vitamins and Minerals to Support Mom and Baby During Pregnancy* - Choline - Vegan - Citrus
40K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B00O59SH3E
THORNE Basic Prenatal, Includes Active Folate, Choline & Iron, 90 Capsules | Comprehensive Daily Multi-Vitamin for Pregnant & Nursing Women, Gluten, Dairy & Soy-Free, NSF Contents Certified
30K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0CN7FZG3M
OLLY Prenatal Multivitamin Gummy, Daily Blend for Mommy & Baby - 84 Count | Women's Wellness Support, Folic Acid, Omega 3 DHA, Vitamin D, Gluten Free, No Synthetic Colors, No Synthetic Flavors
10K
▼ 50.0%vs. prior month
$161.1K
latest month
12-month trend
B0000DJAPS
Nature Made Folic Acid 400 mcg (665 mcg DFE), 250 Tablets | Dietary Supplement for Nervous System Function, Folic Acid Supplements for Women and Men, Gluten Free, 250 Day Supply
10K
▲ 0.0%vs. prior month
$51.7K
latest month
12-month trend
B00I97GQV8
One A Day Prenatal Vitamins- Folic Acid, Iron, Omega- 3 (DHA), Pregnancy Vitamins for Women, Prenatal Multivitamin for Mom and Baby Support, Pregnancy Must Haves 30 Ct (Packaging May Vary)
10K
▲ 0.0%vs. prior month
$142.2K
latest month
12-month trend
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Best Nature Made Prenatal Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature Made is the best-performing nature made prenatal brand in July 2026, moving 50,000 units across 2 ASINs for 27.8% of Top 10 volume. Ritual follows with 40,000 units (22.2%), ahead of THORNE on 30,000 units (16.7%).
With 6 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.68 to $42.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature Made
2 ASINs in Top 10
27.8%
Units
50K
Revenue
$843.3K
Avg. price
$12.68
B07BXVFC32
$19.77·★4.7·41.7K revsNature Made Prenatal Vitamins for Women with Folic Acid + DHA, 110 Softgels | Prenatal Vitamin and Mineral Supplement for Daily Nutritional Support, With Folic Acid and 19 Other Nutrients, 110 Day Supply
Units sold40KB0000DJAPS
$5.59·★4.8·30.2K revsNature Made Folic Acid 400 mcg (665 mcg DFE), 250 Tablets | Dietary Supplement for Nervous System Function, Folic Acid Supplements for Women and Men, Gluten Free, 250 Day Supply
Units sold10K
Ritual
1 ASIN in Top 10
22.2%
Units
40K
Revenue
$1.6M
Avg. price
$42.98
B09W363MVD
$42.98·★4.2·5.7K revsRitual Women's Prenatal Multivitamins - Omega-3 DHA - 30 Servings | Clinical-Backed - Key Essential Vitamins and Minerals to Support Mom and Baby During Pregnancy* - Choline - Vegan - Citrus
Units sold40K
THORNE
1 ASIN in Top 10
16.7%
Units
30K
Revenue
$1.1M
Avg. price
$37.00
B00O59SH3E
$37.00·★4.3·6.6K revsTHORNE Basic Prenatal, Includes Active Folate, Choline & Iron, 90 Capsules | Comprehensive Daily Multi-Vitamin for Pregnant & Nursing Women, Gluten, Dairy & Soy-Free, NSF Contents Certified
Units sold30K
Trending Nature Made Prenatal Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08LQYMV9D booked 10K units at $19.29, with ▲ 0.0% MoM change. On the growth side, B002ZWZJG6 leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B0CTNTBDS7 close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08LQYMV9D
OLLY Ultra Strength Prenatal Multivitamin Softgels, Omega-3s - 60 Count | Women's Wellness Support, Folic Acid, DHA, Vitamin C & E, Gluten Free, Sugar Free, No Synthetic Colors, No Synthetic Flavors
Price
$19.29
Rating
4.6
Reviews
3.5K
Latest month sales
B002ZWZJG6
Nature Made Multivitamin for Her, Multivitamins for Women, Daily Nutritional Support, Nature Made Multi Women Vitamins & Minerals, 300 Tablets, 300 Day Supply
Price
$22.47
Rating
4.7
Reviews
5.3K
Latest month sales
B0CTNTBDS7
Nature Made Prenatal Vitamin Softgels + Choline Capsules, 60 Count of Each | Prenatal Vitamins for Women, 60 Multi Prenatal Softgels with Folic Acid & DHA + 60 Choline Supplement Capsules, 60 Day Supply
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.7
Reviews
1.2K
Latest month sales
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