Nascar Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nascar sales on Amazon US totaled 1,300 units in July 2026 (▼ 40.9% vs. the prior month), generating an estimated $38,164 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.8% of unit volume and 63.3% of revenue, while a typical listing is priced at $23.29. The keyword itself pulled 28,121 Amazon queries over the same period (▼ 50.3% MoM).
Zooming out to the 12-month window ending July 2026, the nascar Top 50 moved 17,150 units and $471,374 in cumulative sales — an average of 1,429 units and $39,281 per month. Monthly throughput topped out at 3,950 units in December 2025 and dipped to 750 in August 2025, leaving the latest reading 73.3% higher than August 2025.
Nascar Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.3K
▼ 40.9% MoM
Monthly Revenue 2026/07
$38.2K
▼ 42.6% MoM
Top 10 Market Share 2026/07
80.8%
Nascar Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nascar listing on Amazon US in July 2026 is ASIN B01IXGOL2K (Brand: RICEFINE), which sold 300 units at $11.99 apiece — equal to 23.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 1,050 units and $24,167 in July 2026 — 80.8% of unit volume and 63.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nascar' on Amazon
July 2026
Is 80.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01IXGOL2K
Cars Motorsport Nos Gulf Hot Rod Nascar Drag Racing Lot 6 Vinyl Graphic Decals Stickers D6094
300
▲ 0.0%vs. prior month
$3.6K
latest month
12-month trend
B0BLJ2DMYM
LEGO Technic NASCAR Next Gen Chevrolet Camaro ZL1 Building Set 42153 - Authentically Designed Model Car and Toy Racing Vehicle Kit, Collectible Race Car Display for Boys, Girls, and Teens Ages 9+
200
▼ 33.3%vs. prior month
$8.7K
latest month
12-month trend
B0DJDN7JXD
Losi Goodyear Eagle Mounted Tires Soft 4 NG LOS-1937
100
▼ 66.7%vs. prior month
$2.4K
latest month
12-month trend
B0BW6PXWHS
Black Rabbit 90s Racing Intimidator Earnhardt Raise Hell Praise Dale Retro T-Shirts and Tops
100
▲ 0.0%vs. prior month
$3.5K
latest month
12-month trend
B0H1YNBBNJ
Kyle Larson 2026 HendrickCars ARC Chassis Diecast Car 1:64 Scale
100
▲ 0.0%vs. prior month
$1.9K
latest month
12-month trend
B0GVPD9L64
Team Cars and Signatures T-Shirt
50
▲ 0.0%vs. prior month
$1.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nascar Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
RICEFINE is the best-performing nascar brand in July 2026, moving 300 units across 1 ASIN for 28.6% of Top 10 volume. LEGO follows with 200 units (19.0%), ahead of Losi on 100 units (9.5%).
Volume is spread across 10 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.99 to $44.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
RICEFINE
1 ASIN in Top 10
28.6%
Units
300
Revenue
$3.6K
Avg. price
$11.99
B01IXGOL2K
$11.99·★4.4·1.2K revsCars Motorsport Nos Gulf Hot Rod Nascar Drag Racing Lot 6 Vinyl Graphic Decals Stickers D6094
Units sold300
LEGO
1 ASIN in Top 10
19.0%
Units
200
Revenue
$8.7K
Avg. price
$44.95
B0BLJ2DMYM
$44.95·★4.8·1.6K revsLEGO Technic NASCAR Next Gen Chevrolet Camaro ZL1 Building Set 42153 - Authentically Designed Model Car and Toy Racing Vehicle Kit, Collectible Race Car Display for Boys, Girls, and Teens Ages 9+
Units sold200
Losi
1 ASIN in Top 10
9.5%
Units
100
Revenue
$2.4K
Avg. price
$23.99
B0DJDN7JXD
$23.99·★4.8·95 revsLosi Goodyear Eagle Mounted Tires Soft 4 NG LOS-1937
Units sold100
Trending Nascar Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GVPD9L64 booked 50 units at $22.49, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GVPD9L64
Team Cars and Signatures T-Shirt
Price
$22.49
Rating
0.0
Reviews
0
Latest month sales
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