Nail Polish Gel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nail Polish Gel sales on Amazon US totaled 478,000 units in July 2026 (▲ 3.5% vs. the prior month), generating an estimated $5,307,780 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.7% of unit volume and 42.4% of revenue, while a typical listing is priced at $11.24. The keyword itself pulled 25,508 Amazon queries over the same period (▼ 2.7% MoM).
Zooming out to the 12-month window ending July 2026, the nail polish gel Top 50 moved 4,978,600 units and $57,281,604 in cumulative sales — an average of 414,883 units and $4,773,467 per month. Monthly throughput topped out at 541,000 units in December 2025 and dipped to 238,000 in May 2026, leaving the latest reading 21.8% higher than August 2025.
Nail Polish Gel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
478K
▲ 3.5% MoM
Monthly Revenue 2026/07
$5.3M
▲ 0.8% MoM
Top 10 Market Share 2026/07
39.7%
Nail Polish Gel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nail polish gel listing on Amazon US in July 2026 is ASIN B088JR69SV (Brand: JODSONE), which sold 50,000 units at $8.49 apiece — equal to 10.5% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 190,000 units and $2,253,100 in July 2026 — 39.7% of unit volume and 42.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nail Polish Gel' on Amazon
July 2026
Is 39.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B088JR69SV
JODSONE U V LED Nail Lamp, Nail Dryer for Gel Polish, Led Light with Automatic Sensor & 4 Timers
50K
▲ 66.7%vs. prior month
$465.5K
latest month
12-month trend
B07F12SZDS
Beetles 2 Pcs 15ml No Wipe Gel Top Coat and Base Coat Set | Long Lasting Soak Off LED Nail Lamp Gel Base Top Coat Stay Lock Shine Duo Finish Nail Art Design Manicure Gifts for Women
30K
▲ 0.0%vs. prior month
$234.6K
latest month
12-month trend
B084P2F223
Morovan Professional Natural Nail Prep Dehydrate and Acid-Free Primer, Dehydrator for Acrylic and Gel Nail Polish, Non Acid Primer for UV Gels Fast Dry Superior Bonding Agent Gift Box Set
20K
▲ 0.0%vs. prior month
$139.2K
latest month
12-month trend
B0D8TB8J8T
JODSONE 15ML Gel Nail Polish Remover No Need Soaking or Wrapping Gel Remover for Nails 3-5 Minutes Easy And Quick
20K
▲ 0.0%vs. prior month
$112.6K
latest month
12-month trend
B0CL4RWBYR
Beetles Gel Nail Polish Kit with U V Light - 80Pcs 55 Colors Gel Nail Kit | Color Enchantment with Everything Base Top Coat Beginner Starter at Home Nails Kit Manicure DIY Salon Tools Gifts for Women
20K
▲ 0.0%vs. prior month
$523.8K
latest month
12-month trend
B078NTG1V5
SUNUV UV LED Nail Lamp, Gel Light for Nail Polish UV Dryer SUNONE White | Professional Fast Curing Lamp for All Gel Polishes, 3 Timers, Auto Sensor, Removable Base, Home DIY Salon Tool, Ideal Gift
10K
▲ 0.0%vs. prior month
$299.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nail Polish Gel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JODSONE is the best-performing nail polish gel brand in July 2026, moving 70,000 units across 2 ASINs for 36.8% of Top 10 volume. beetles Gel Polish follows with 70,000 units (36.8%), ahead of Morovan on 20,000 units (10.5%).
With 6 brands splitting the Top 10 and 84.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $12.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JODSONE
2 ASINs in Top 10
36.8%
Units
70K
Revenue
$578.1K
Avg. price
$7.24
B088JR69SV
$8.49·★4.4·14K revsJODSONE U V LED Nail Lamp, Nail Dryer for Gel Polish, Led Light with Automatic Sensor & 4 Timers
Units sold50KB0D8TB8J8T
$5.99·★4.1·7.2K revsJODSONE 15ML Gel Nail Polish Remover No Need Soaking or Wrapping Gel Remover for Nails 3-5 Minutes Easy And Quick
Units sold20K
beetles Gel Polish
4 ASINs in Top 10
36.8%
Units
70K
Revenue
$900.8K
Avg. price
$12.65
B07F12SZDS
$7.00·★4.6·104K revsBeetles 2 Pcs 15ml No Wipe Gel Top Coat and Base Coat Set | Long Lasting Soak Off LED Nail Lamp Gel Base Top Coat Stay Lock Shine Duo Finish Nail Art Design Manicure Gifts for Women
Units sold30KB0CL4RWBYR
$28.99·★4.3·26.3K revsBeetles Gel Nail Polish Kit with U V Light - 80Pcs 55 Colors Gel Nail Kit | Color Enchantment with Everything Base Top Coat Beginner Starter at Home Nails Kit Manicure DIY Salon Tools Gifts for Women
Units sold20KB08HYW1Q9N
$6.64·★4.4·52.9K revsBeetles White Gel Nail Polish, 1pc 15ml White Gel Polish | All Season Soak Off UV French Nails Art Manicure Salon DIY Design at Home
Units sold10KB09DKNYMD2
$7.98·★4.7·11.8K revsBeetles Blooming Gel 15 ml Clear UV LED Nail Art Gel Polish for Aura Nails | Marble and Natural Stone, Watercolor and Floral Print Spreading Effects, Soak-Off DIY Manicure Design
Units sold10K
Morovan
1 ASIN in Top 10
10.5%
Units
20K
Revenue
$139.2K
Avg. price
$6.99
B084P2F223
$6.99·★4.6·23.6K revsMorovan Professional Natural Nail Prep Dehydrate and Acid-Free Primer, Dehydrator for Acrylic and Gel Nail Polish, Non Acid Primer for UV Gels Fast Dry Superior Bonding Agent Gift Box Set
Units sold20K
Trending Nail Polish Gel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CMHQGL4X leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B088JR69SV close behind at ▲ 66.7% MoM on 50K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CMHQGL4X
JODSONE 23 PCS Gel Nail Polish Set with Base Glossy and Matte Top Coat Multicolored Gel Nail Long Lasting Suitable for All Seasons
Price
$9.99
Rating
4.3
Reviews
34K
Latest month sales
B088JR69SV
JODSONE U V LED Nail Lamp, Nail Dryer for Gel Polish, Led Light with Automatic Sensor & 4 Timers
Price
$8.49
Rating
4.4
Reviews
14K
Latest month sales
B09KC56289
JODSONE 36 PCS Gel Nail Polish Set-32 Colors Gel Polish Kit Base Coat Glossy Matte and Glitter Top Coat Nail Polish Set Green Blue Red Pink Collection Gifts for Women
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.4
Reviews
29.6K
Latest month sales
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