Nad Plus Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nad Plus sales on Amazon US totaled 201,100 units in July 2026 (▼ 18.0% vs. the prior month), generating an estimated $8,520,292 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.6% of unit volume and 62.7% of revenue, while a typical listing is priced at $44.97. The keyword itself pulled 23,664 Amazon queries over the same period (▼ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the nad plus Top 50 moved 2,285,250 units and $105,039,672 in cumulative sales — an average of 190,438 units and $8,753,306 per month. Monthly throughput topped out at 245,300 units in June 2026 and dipped to 115,200 in May 2026, leaving the latest reading 14.9% higher than August 2025.
Nad Plus Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
201.1K
▼ 18.0% MoM
Monthly Revenue 2026/07
$8.5M
▼ 15.0% MoM
Top 10 Market Share 2026/07
65.6%
Nad Plus Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nad plus listing on Amazon US in July 2026 is ASIN B0FGQ3J31K (Brand: EQQUALBERRY), which sold 30,000 units at $22.99 apiece — equal to 14.9% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 132,000 units and $5,340,580 in July 2026 — 65.6% of unit volume and 62.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nad Plus' on Amazon
July 2026
Is 65.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FGQ3J31K
EQQUALBERRY NAD+ Peptide Boosting Serum | 14 Peptide Serum for Face, Neck & Body | Vegan Collagen & Pink Serum for Anti-Aging, Firming & Lifting | Korean Skincare (1.01 oz / 30ml)
30K
▼ 50.0%vs. prior month
$677.1K
latest month
12-month trend
B0FBSC1CDZ
Cata-Kor Liposomal NAD Resveratrol Supplement – NMN Supplement Alternative – Third-Party Tested – Advanced NAD Supplement for Women & Men – 30-Day Supply
20K
▲ 0.0%vs. prior month
$799.8K
latest month
12-month trend
B0FWGXBT3C
Cata-Kor NMN Supplement – 4-in-1 NAD Supplement with Quercetin | TMG | Resveratrol – NMNH Alternative – Supports Cellular Energy & NAD+ Level – 60 Capsules – Third-Party Tested (1 Pack)
20K
▲ 0.0%vs. prior month
$727.8K
latest month
12-month trend
B07TK5K5TQ
TRU NIAGEN NAD+ Supplement, Nicotinamide Riboside 300mg, 30 Daily Servings | Patented Niagen NR boosts NAD+ to support cellular energy and healthy aging. 300mg, one capsule daily, 30-day supply.
10K
▲ 0.0%vs. prior month
$490K
latest month
12-month trend
B08PMJFLP8
Life Extension NAD+ Cell Regenerator™ and Resveratrol Elite™*, nicotinamide riboside, Trans-resveratrol, quercetin, Fisetin, Heart Health, Healthy Aging, Vegetarian, Non-GMO, Gluten Free, 30 Capsules | Nicotinamide Riboside, Trans-Resveratrol & Quercetin with Fisetin for Heart Health & Healthy Aging; Vegetarian & Non-GMO
10K
▲ 0.0%vs. prior month
$435.8K
latest month
12-month trend
B0CRN6TSG2
Rho Nutrition Liposomal NAD+ Liquid Supplement | High Absorption Formula, Active NAD+, Cellular Health, Healthy Aging & Energy Metabolism, 30 Servings
10K
▲ 0.0%vs. prior month
$475.3K
latest month
12-month trend
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Best Nad Plus Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cata-Kor is the best-performing nad plus brand in July 2026, moving 40,000 units across 2 ASINs for 32.0% of Top 10 volume. EQQUALBERRY follows with 30,000 units (24.0%), ahead of TRU NIAGEN on 17,000 units (13.6%).
With 7 brands splitting the Top 10 and 69.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $22.99 to $82.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cata-Kor
2 ASINs in Top 10
32.0%
Units
40K
Revenue
$1.5M
Avg. price
$37.99
B0FBSC1CDZ
$35.99·★4.5·5.3K revsCata-Kor Liposomal NAD Resveratrol Supplement – NMN Supplement Alternative – Third-Party Tested – Advanced NAD Supplement for Women & Men – 30-Day Supply
Units sold20KB0FWGXBT3C
$39.99·★4.5·1.4K revsCata-Kor NMN Supplement – 4-in-1 NAD Supplement with Quercetin | TMG | Resveratrol – NMNH Alternative – Supports Cellular Energy & NAD+ Level – 60 Capsules – Third-Party Tested (1 Pack)
Units sold20K
EQQUALBERRY
1 ASIN in Top 10
24.0%
Units
30K
Revenue
$677.1K
Avg. price
$22.99
B0FGQ3J31K
$22.99·★4.3·4.9K revsEQQUALBERRY NAD+ Peptide Boosting Serum | 14 Peptide Serum for Face, Neck & Body | Vegan Collagen & Pink Serum for Anti-Aging, Firming & Lifting | Korean Skincare (1.01 oz / 30ml)
Units sold30K
TRU NIAGEN
2 ASINs in Top 10
13.6%
Units
17K
Revenue
$1.3M
Avg. price
$82.50
B07TK5K5TQ
$49.00·★4.4·14.5K revsTRU NIAGEN NAD+ Supplement, Nicotinamide Riboside 300mg, 30 Daily Servings | Patented Niagen NR boosts NAD+ to support cellular energy and healthy aging. 300mg, one capsule daily, 30-day supply.
Units sold10KB0CLQZHVHL
$116.00·★4.6·1.3K revsTRU NIAGEN NAD+ Supplement, Nicotinamide Riboside 1000mg, 30 Daily Servings | High-potency NAD+ support: 1000mg Niagen NR daily from two 500mg capsules, supports cellular energy and healthy aging.
Units sold7K
Trending Nad Plus Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DM2N7RNF booked 7K units at $35.74, with ▲ 0.0% MoM change. On the growth side, B0G3YB92MM leads positive momentum with ▲ 100.0% MoM growth on 1K units, with B0FM9S8NQZ close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DM2N7RNF
Thinbi Liposomal NAD+ Supplement with Resveratrol & CoQ10, 60 Count | Liposomal capsule technology, Includes Resveratrol, Urolithin A & CoQ10, Non-GMO & gluten free, Third-party tested
Price
$35.74
Rating
4.5
Reviews
2.2K
Latest month sales
B0G3YB92MM
NAD+ Supplement with Nicotinamide Riboside, Trans Resveratrol & Quercetin – NAD Plus Complex for Energy, Brain & Mitochondrial Support – Antioxidant and Longevity Formula for Women & Men – 60 capsules
Price
$29.87
Rating
4.8
Reviews
154
Latest month sales
B0FM9S8NQZ
Micro Ingredients NAC Supplement 600mg Per Serving with NAD+ & Coconut Oil, 300 Softgels | 2-in-1 N Acetyl L Cysteine Plus Nicotinamide Forms | NAD Supplements for Women & Men | Non-GMO, Gluten Free
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.3
Reviews
313
Latest month sales
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